starbucks

STARBUCKS

By:- MONALISA DEY,IIBS.

COMPANY PROFILEIt is a Coffee shop .Founded in PIKE PLACE MARKET in SEATTLE , WASHINGTON (March 30 , 1971).Founders-JERRY BALDWIN,GORDON BOWKER And ZEV SIEGL.Area Served- Worldwide.

1971-The founders opened a small coffee shop in Pike Place Market.

1982-Howard Schultz joined the Starbucks marketing team, and convinced the company to set up an ESPRESSO bar in

town. 1992-Starbucks had 140 such stores in the northwest and

Chicago.1995-It opened 676th store increasing the products in store.

1996- Entered the market of Japan, Singapore and Hawaii(joint venture).

2002-Operated 6400 Starbucks Worldwide. 2005-CEO JIM DONALD targeted to open 30,000 stores

Worldwide.2008-Rapid expansion, giving competition to fast food chain

(McDonald and Dunkin Donuts) 2012- came to joint venture with Indian Market and still

growing. .

STARBUCK’S BACKGROUND

Management Functions at Starbucks

Planning

Finance

DirectionInnovation

Social Development

Change in Logo by Time

Other Products

Key Points To Successful Growth

A Place for everyone.Provide a GREAT WORK ENVIRONMENT and treat each other with RESPECT and DIGINITY.Change in idea of serving customers.EXCELLENCE standards on purchasing, roasting and fresh delivery of coffee. On purchase ,a free donut or veggie box is for all customer who ENTER.Before ordering ,a trying of new items in store is free.FREE :- Wi-Fi , Music Download .Being GREEN

OPERATIONS OF STARBUCKS IN INDIA

• Tata Global Beverages Ltd and Starbucks coffee company have set a 50:50 Joint Venture called Tata Starbucks Ltd for starting a high growing potential in INDIAN market.

• With 40 stores in Four cities in 17 months.• 1000 partners in INDIA leading to fast growing

market & have decided to open 50 cafes in 2012 with DELHI & MUMBAI.

• This is going to give INDIA a premium STARBUCKS experience.

• For INDIAN customer a new brand TEA is out namely “TATA TA20”

Conclusion

• Starbucks Future looks so Bright that its employees may need to wear the sunshades the firm might soon begin to sell.

Conclusion

Thank You For Being With Me