star alliance

MISSION STATEMENT

• Star Alliance’s mission is to open the space frontier to private, elite citizens. Not only will we benefit those elite, but achieve the goal of making Star Alliance an experience open to all. Alliance will surpass the customer’s expectations for their experience, while also ensuring the safety and comfort of our “astronauts.”

SLOGAN

STAR ALLIANCE:EXPERIENCE WHERE THE SKY ENDS AND INFINITY BEGINS.

BRAND PERSONALITY

• Elite• Customer Oriented• Better Value• Safe• Unique

LOCATION

• Based in Houston, Texas• Just down from NASA’s Lyndon B.

Johnson Space Center

WEATHER CONSIDERATIONS

**Averages about 47 inches of precipitation a year**

rain/weather conditions could have effect on ability to complete missions

PREDISPOSITIONS

POSITIONING

• Safety and training backed by NASA• Offer variety of “missions” for special

interests of passengers• Will go above and beyond to create the

desired experience• Better value than competition• No long waiting period after signing up• Unsurpassed technology• On hand staff who have worked in the field

for many years

WHAT WE FLY…

• “Alliance 1”- developed under a partnership between Boeing and NASA

• Travels max speed of 3,200 mph

• Enough seating for 50 passengers

• Includes “zero gravity” chamber

• Ceiling of craft “fades” to be see through (like glass bottom boat)

AVAILABLE “MISSIONS”

• Lunar Experience– Tour around the moon and visual of where the first man landed

on the moon

• Around the World Experience– Circle earth for 6 hours– See famous landmarks from space (ex. Great Wall of China,

Great Barrier Reef, etc.)

• Zero Gravity Experience– Passengers taken just outside of earths atmosphere for hours of

floating and experience the life of astronauts in space

• Special Missions– Available upon request, at additional cost– Ex. Private dinner in space, encounter solar/lunar eclipse, or

meteor shower(s)

TARGET MARKET DEMOGRAPHICS

TARGET MARKET PSYCHOGRAPHICS• Ambitious• Successful• Educated• Well Traveled• Bold• Risk taker• Adventurous• Elite

• Well Known• Enjoys

extraordinary things

• Focused on status

TARGET MARKET SEGMENTS

• Executives/CEO’s– Ex. GOOGLE CEO

• Young Elite– Heirs of companies/fortunes– Ex. The “Paris Hiltons”

• Celebrities– Ex. Lance Bass

COMPETITION

COMPETITION

• Space Adventures– Est. in 1998– Offers options for “tours”– Cost upwards of $100 million

• Virgin Galactic– Est. 2005– Offers one “mission”– Includes extensive training– $200,000/person

STRENGTHSWEAKNESSE

S

OPPORTUNITIES

THREATS

S.W.O.T. ANALYSIS

WEAKNESSES

OPPORTUNITIES

THREATS

• Lower cost than competition•No special training needed for passengers• Top of the line technology• Backed by NASA and Boeing

STRENGTHS

STRENGTHS

OPPORTUNITIES

THREATS

•Small market with affordability•Cost• Not as well known as competitors

WEAKNESSES

STRENGTHSWEAKNESSE

S

THREATS• One day open up to mass population• As technology improves, extended tours further out• Taking part in scientific research

OPPORTUNITIES

STRENGTHSWEAKNESSE

S

OPPORTUNITIES •Current Economy

•Two other competitors

THREATS

WHAT ALLIANCE OFFERS

DIFFERENTIATION

• Advanced Aircraft– No other aircraft like it– Ceiling “fades out” while

in space so you can see above your head

– Gravity control system

• Various “Mission” Choices– Lunar Experience– Around the Earth– Zero Gravity Flight– Special Flights– Space Station visit

• Real Astronaut Tour guide– on each flight to educate

an point out significant things

• Plush leather seating– Leg room

• Partnered with NASA and Boeing

• Centralized launching location

• NASA Certified flight technicians

CUSTOMER EXPERIENCE

• Tours ranging in time– Range from 6 hours

to 12 hours

• Staff with years of hands on experience in the field

• Able to talk to real life astronauts during “missions”

• Comfort during flight– Plush leather seats

• If mission is canceled due to weather…– Options made

available for later date at discretion of passenger’s

PROFIT CENTERS