s+spr 2009 (en)

Managing Directors:

Gerald Schömbs, Elmar von Hoesslin,

Miriam Strothjohann

Team: 35 employees

Figures

GmbH, Euro 50.000 share capital

Euro 6,5 Million business volume

Euro 2,05 Million gross income

WELCOME TO S+SPR

Pfeffer's PR-Ranking 2007

# 52 Top 100

# 4 Lifestyle/Fashion

# 11 Event

benchpark: „Excellent“

Top 5 PR-Agency-Index Germany

Lifestyle PR + Brand Entertainment

In Berlin. Since 1990.

AT A GLANCE

Schröder+Schömbs PR is one of the largest lifestyle PR

Agencies in Germany - independent and owner-managed.

We communicate brand values and messages through media,

testimonials, word-of-mouth and experiential marketing.

Fashion, sport and music are our domain. Media work,

celebrities and events our areas of expertise.

We call it "Lifestyle PR and Brand Entertainment“.

MARKETS ARE CONVERSATIONS

2003

2004

2005

2006

2007

2008

2009

1991

1999

2000

2002

CURRENT CLIENTS

Hall of Fame

Hawaiian Tropic, Castro, MTV, RTLII, Punica, Always, Wick, Heineken, Messe Berlin, Plus, Burmester, Siemens,

Budweiser, Love Parade, Staatliche Museen Berlin, Kunstmuseum Wolfsburg, Alfa Romeo, Ford, BMW/Mini,

Smart, Deutsche Bahn, GAP, Siemens, Obi, Hornbach, Nike, adidas, Tommy Hilfiger, Constantin Film, Wella

TARGET GROUPS AND TOPICS

The lifestyle of our media-savvy target consumer audience is

based around these areas of interest:

We make subjects tangible for our client’s respective target

group and combine them with brands and products.

FASHION, SPORTS, MUSIC

Wrangler, Castro, Marc Cain,

camel active, Converse, GAP,

Nike, New Yorker, Tommy Hilfiger,

Gant Footwear

Jägermeister, Heineken, Cocoon Club,

T-Mobile/Electronic Beats, StarSearch/

Happy Family,, T-Mobile

Local Support

NBA Europe Live, T-Mobile Team, T-Mobile

MTB Team, T-Mobile Snowboard Team,

NBA Basketball Challenge, ALBA Berlin,

Magic Johnson, OBI Biber Beats

WHAT WE ARE GOOD AT

Consulting and Strategy

Media Relations

Event-Marketing/Live Entertainment

Celebrities

Guerilla/Promotions

Media Partnerships

Interactive Web

MEDIA RELATIONS

Media Relations is the dialogue with media. We therefore create engaging editorial content to provide relevant messages to journalists.

We target the appropriate media for our clients. We therefore create strong PR campaigns and news stories, media will be interested in.

Designer-T-Shirts Collection by

Artschoolvets

Exhibition by Coarse designer toys

TELEKOM-SHOP 4010

Invitation for pre-opening

MEDIA PARTNERSHIPS

Objectives of media

partnerships in print, TV and

radio:  Integration of product messages

 Optimisation of media budgets

(media planning)

 Additional value through editorial

partnerships (PR-Evaluation as

foundation for a decision)

"RTL Exclusiv" at Tour de France

in Paris

PRODUCT PLACEMENTS

T-Mobile Tour de France, London BMW Bikes, Eurobike

PRESS INCENTIVES

CELEBRITIES

Famous musicians, actors, presenters and athletes communicate

PR messages effectively to media, to our client’s employees and

to consumers.

S+SPR chooses the right testimonials and works directly with

celebrities and their management.

Franziska Knuppe Helena Christensen

CELEBRITIES

Ray Cokes

Alba Berlin Basketballteam

Celebritiy strategy and invitation

Season 2007/2008

CELEBRITIES

e.g. Nadja Auermann, Jürgen Vogel, Oliver Korittke, Herbert Grönemeyer, No Angels,

Max Herre, Anna Maria Mühe, US5, Peter Lohmeyer.

The web 2.0 relates the public

back into the process of Public

Relations

SOCIAL MEDIA

Social networks: MySpace, Facebook

Rich media: videos (YouTube) und pictures (Flickr)

Blogs and micro-blogging

Blogs Social Networks Rich Media

INTERACTIVE WEB

Conversational PR with the

interactive web

LIVE ENTERTAINMENT

Events, promotions and incentives turn brand communication

into personal experiences.

They serve as a communication platform und integrate target

groups into brand worlds.

REWE FAMILY

REWE Family - das Sommerfest

Six consumer events throughout

Germany for REWE

Event production and media

relations

Cookin‘tainment in a live cooking studio,

dance workshop with Detlef D! Soost,

showstage, football world, kids world, booths

for REWE brandpartners

since 1994 in Berlin, since 2006

nationally,

over 750.000 visitors per year, volume

approx 2,5 Mio. EUR

GUERILLA/PROMOTION

Not always legal, always „clever&wacky“, unconventional, smart

and spectacular.

Wrangler City Blast In Berlin, Leipzig and Cologne: with

interactive tools, T-Shirt-cannons and the

matching soundtrack

Guerrilla activities and sensation marketing benefits from

surprise effects out of the ambush.

WRANGLER ICE INVASION

Wrangler – Ice Invasion Promotion for the launch of the „Wanted“

campaign in Dresden, Cologne and Berlin

Jägermeiser Chessboxing

SPONSORING

CONVERSE CONNECTIVITY

Mega poster, town fences, train stations

and print ads

Photo productino with German

‚Icons‘ artist Nina Hagen and

singer Thomas D

Media planning for Germany, Austria

and Switzerland

EVENT PRODUCTION

S+SPR provides its own professional event unit, which organises press conferences and presentations and turns consumer events into experiences. We also send promotion-teams on road trips or editorial tours.

Our event-unit produces PR and Marketing events from 10 guests up to 100,000 visitors.

Record Relase Showcase

„Sexy as hell“

Theater der Spielbank Berlin

SARAH CONNOR SHOWCASE

Event coordination

WRANGLER BLUE BELL

Premium Berlin

Wrangler Look-Book

ARTWORK

Jägermeiser Rock:Liga

ARTWORK

News about our daily business:

schroederschoembs.com/blog

Contact:

Phone+ 49 30-349 96 4-0

Email mailbox@s-plus-s.com

More information, photos and live cam on:

www.schroederschoembs.com

SEE YOU IN BERLIN