ss13 look book

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PHOTOGRAPHERImmo Klink

PHOTOGRAPHER’S ASSISTANTNatasha Alipour-Faridani

PRODUCTIONEva Novillo at

Immo Klink Studio

SPECIAL THANKSRocio Gomez

MODELSJo Wilson

Malte MaternOdiel Morales CastilloPablo Gomez Canillas

Lucie at PaparazziMarcus Bueno

HAIR & MAKEUP Fiona Clarke

ADDITIONAL PHOTOGRAPHY Elza Wandler

LAYOUT Mike Fallows

PRINTERLenoirschuring

DESIGN & STYLINGLevi’s® XX

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© 2012 Levi Strauss & Co.

www.levisvintageclothing.com

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MINE TRIP.

THE HUNT FOR DENIM IN DEATH VALLEY

The Levi’s® Vintage design team normally works in the office, using our amazing archive resources for reference and inspiration. All very nice, but when we were invited to travel to Death Valley and explore a silver mine that had lain disused for 130 years, we jumped at the chance. This would be research on another level and a chance to get a feeling for the people for whom our product was originally made.

After a long journey we arrived in the desert in the pitch dark night and caught a few hours sleep in a trail-er, waking to the dazzling light of the morning sun com-ing over the mountains. There was no time to lose before hiking to the mine became impossible in extreme heat. Carrying helmets with flashlights and wearing rigid Levi’s® we climbed over rock and scree until we reached

the mineshaft in the mountainside. Once inside we had to crawl on hands and knees in places until we reached a likely area. Then began the digging and scrabbling and moving of rubble. We found shirt sleeves, canvas bags, an old shoe and a little felt hat, and that was just on the first morning. All the normal detritus of a nineteenth century miner’s life, but to us a humbling experience. We were used to taking this kind of stuff out of tissue paper while wearing white gloves, and here it was in the rough, where the users had abandoned it. We talk a lot about Levi’s® origins as workwear, but this somehow made us realise what that actually meant. Those min-ers delved in the dark and the dirt in the hopes of treas-ure. They could never have guessed that the worn-out stuff they discarded would be pay dirt for the likes of us.

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Inside the mine.

Inspecting scraps.

People who think far in. Home for three days.

Sunset over the desert.Taking a break.

After visiting the mine. Making plans.

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1870s Triple Pleat Blouse, 1920s Sunset Shirt, 1890 501® Jeans

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1910 Sunset Shirt

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1870s Closed Front Jumper, 1910 Sunset Shirt

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1870s Levi’s® Shield Underwear, 1886 Nevada Jeans, Suspenders

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1870s Closed Front Jumper, 1910 Sunset Shirt | 1936 Type I Jacket, 1870s Levi’s® Shield Underwear, 1922 501® Jeans Bandana

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1920s Sunset Coat, 1940s LS&Co. Shirt, 1922 501® Jeans, Bow Tie1920s Sunset Coat, 1940s LS&Co. Shirt, Bow Tie

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1870s Closed Front Jumper, 1886 Nevada Jeans, Suspenders, BandanaPrevious page 1915 Sunset Shirt, 1873 Duck Canvas Overalls, Suspenders

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1870s Triple Pleat Blouse, 1870s Levi’s® Shield Underwear, 1886 Nevada JeansBelts from the collection

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1920s Sunset Shirt, 1890 501® Jeans, Suspenders | 1915 Sunset Shirt, 1873 Duck Canvas Overalls, Suspenders | 1920s Henley, 1886 Nevada Jeans, Suspenders1873 Duck Canvas Overalls

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1950s Longhorn Shirt, 1873 Duck Canvas Overalls, Suspenders, Leather Nugget Pouch | 1936 Type I Jacket,1870s Triple Pleat Blouse, 1886 Nevada Jeans

1936 Type I Jacket,1870s Triple Pleat Blouse,1870s Levi’s® Shield Underwear, Bandana, Leather Toggle

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Bib Dress

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Customized Koveralls

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Miner’s Bag | Opposite Customized Koveralls, Bandana

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Baby Doll Shirt, LS&Co. Skirt

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Triple Pleat Blouse, Baby Doll Shirt, LS&Co. Skirt | Opposite Sunset Dress

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Above Original ragged tee found in desert on mine trip.Previous page Rugged Sunset Shirt, 1966 606® Jeans | Run Ragged Tee, 1920s Pleated Chinos

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LS&Co. Shirt Jacket

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1870s Closed Front Jumper, 1933 501® Jeans Cut Off

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Dot Dress

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1919 El Real Tee, 1873 Customized Shortie 1910 Sunset Shirt, 1920s Customized Chinos

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Miner’s Daughter Bag | Opposite 1950s Shorthorn Shirt, 1873 Customized Shortie

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Above Rugged Sunset Shirt,1966 606® Jeans | Opposite Customized Type I Jacket, 1954 501®Z Jeans Next page – Customized Type I Jacket , 1930s Bay Meadows Tee, 1954 501®Z Jeans

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SPRING SUMMER 2013 LEVI’S® VINTAGE CLOTHING REPRODUCTION OF THE 1940s HAWAIIAN SHIRT

THE LEVI’S® ARCHIVE.

OUR FORTUNE AND OUR TREASURE

Safely preserved in a vault deep inside our headquarters in San Francisco lies an archive of over 20,000 rare and unique examples of Levi’s® clothing and artifacts dating back to as early as 1873. Kept at an even temperature and wrapped in un-bleached cotton, these delicate specimens are carefully protected by the Levi’s® Historian and strictly reserved for the use of our designers. Each season, our team pores through the archives with white-gloved hands, uncovering the secrets of

our past and then bringing them back into the world through faithful reproductions that are as fresh now as they were back then.

Detail pattern of the original. Original Levi Strauss Sportswear of California label.

Original 1940s Hawaiian Shirt in the Levi’s® Archive.

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SPRING SUMMER 2013 LEVI’S® VINTAGE CLOTHING 1914 LS&CO. SKIRTThis is an Extra Large 1914 LS&Co. Shirt customized into a women’s skirt.

The collar stand was turned into the waistband and the armholes into side pockets. The shirt was cut open at the center front with additional buttons added below the placket.

All fabric, details and customizations stay true to the archival garment.

SPRING SUMMER 2013 LEVI’S® VINTAGE CLOTHING REPRODUCTION OF THE 1950s SUEDE TRUCKER JACKET

Original 1950s Suede Trucker Jacket in the Levi’s® Archive.

Original 1914 LS&Co. Shirt in the Levi’s® Archive. Detail stripes of the original 1914 LS&Co. Shirt.

Original Levis® Authentic Western Wear label.

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The term Hot Rod first appeared in California in the 1930s to describe cars with large engines modified for linear speed. These early cars (usually called soup-ups) were typically old T-Models from scrapyards customized by young enthusiasts with little or no money but a D.I.Y. punk attitude. After WWII Hot Rodding exploded and be-came one of post-war America’s biggest crazes. The cars were raced at tremendously high speeds on dry lake or river beds. To achieve these high speeds the cars were stripped of non-essential parts including fenders, hoods, windshields etc. to make the body as light as possible and fitted with Flathead engines. These engines had a simple design allowing virtually limitless performance enhance-ments. Money in their pockets and mechanical skills gained in the military made the production of dream cars pos-sible. By the 1950s sophisticated paint designs decorat-ed the body and competition in customizing became so fierce that top cars barely saw daylight except for drag strips and exhibition halls. Levi’s® clothing was first choice for the sharply dressed car owners and spectators. With ankle cropped pants and short sleeved shirts worn with straw hats their look was as considered as the ma-chines themselves. This sport and the people involved is what inspired the Levi’s® Vintage Clothing™ SS13 collection.

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Crew Graphic Tee, 1950s Tab Twill Chinos | 1960s Stripe Tee | 1950s Shorthorn Shirt Crew Graphic tee, 1950s Tab Twill Chinos

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1950s Climate Seal Jacket, 1950s One-Pocket Tee 1950s One-Pocket Tee, 1954 501®Z Jeans

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1960s Stripe Tees 1960s Stripe Tee, 1954 501®Z Jeans

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Belts from the collection 1950s Zip Sweatshirt, 1950s Tab Twill Chinos

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Laundry Bag 1960s Western Shirt, 1950s 701® Jeans

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1960s Button Down Shirts

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Crew Graphic Tees Crew Graphic Tee, 1960s 605® Jeans

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Von Franco hand-painted 1950s Crew Sweatshirt, 1967 505® Jeans

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1950s Knitted Sports Shirt 1950s Space Shirt, 1960s 518 White Levi’s® | 1940s Hawaiian Shirt, 1960s 519 Bedford Cords

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Crew Graphic Tee, 1960s 605® Jeans | 1920s Koverups | 1960s Western Shirt Above 1920s Koverups | Next page 1919 El Real Tee, 1933 501® Jeans Cut Off

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1950s Crew Sweatshirt, 1960s Western Shirt, 1960s 518 White Levi’s®

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Lighter Blues Bomber Jacket, Crew Graphic Tee, 1950s Tab Twill Chinos

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1950s One-Pocket Tee, 1967 505® Jeans Cut Off | 1950s Short Sleeved Shirt, 1960s 518 White Levi’s®

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1950s Longhorn Shirt, 1930s Leather Jacket 1950s Suede Trucker, 1955 Sawtooth Denim Shirt, 1966 501® Jeans

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Next page 1940s Hawaiian Shirt | 1950s Aertex Shirt, 1950s One-Pocket Tee 1950s One-Pocket Tee, 1954 501®Z Jeans | 1950s Space Shirt

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Sales Inquiries

EuropeMartin WhiteLevi’s® XXEuropean Sales Director+31 20 572 0200mwhite@levi.com

France & BelgiumDylan JulienLevi’s® XXSales Manager+33 6789 787 18djulien@levi.com

Olivier JacobyLevi’s® XXSales Manager+33 6738 844 79ojacoby@levi.com

Germany, Austria & SwitzerlandRicky AlstonLevi’s® XXSales Manager+49 151 1712 4147ralston@levi.com

Italy, Greece & TurkeyGabriele RoccatoLevi’s® XXSales Manager+39 3408 310 080groccato@levi.com

Alessia GrecoLevi’s® XXSales Manager+39 3489 405 735agreco@levi.com

Nordics & The NetherlandsNils SchéleLevi’s® XXSales Manager+46 70 39 80 501nschele@levi.com

Marcus BöhmeLevi’s® XXSales Manager+46 76 63 33 501mbohme@levi.com

Spain & PortugalAnnamaria FerranSales ManagerLevi’s® XX+34 627452214annamariaferran@gmail.com

UK & IrelandCarlos WilliamsLevi’s® XXSales Manager+44 7843 296 573cwilliams@levi.com

Beatriz LosadaLevi’s® XXAssistant Sales Manager+44 7854 956 460blosada@levi.com

USA & CanadaDavid CouryNamaste USA+1 917 834 6506david@namasteshowroom.com

Alishea RayNamaste USAWest, Los Angeles+1 213 689 4867alishea@namasteshowroom.com

Traci McRobbieNamaste USAWest, Los Angeles+1 213 689 4867traci@namasteshowroom.com

Eric DavisNamaste USAEast, New York+1 212 242 6530eric@namasteshowroom.com

JapanYosuke OtsuboLevi’s® XXSales and Marketing Director+81 80 3125 7316yotsubo@levi.com

Shinohara KatsuyukiLevi’s® XXSales Manager+81 6418 5501kshinohara@levi.com

Press Inquiries

United States of AmericaMichael WilliamsPaul + WilliamsNew York+1 212 925 4750mw@paulandwilliams.comwww.paulandwilliams.com

Ali PaulPaul + WilliamsLos Angeles+1 310 858 3883ali@paulandwilliams.comwww.paulandwilliams.com

JapanAyaka OoiPR01.+81 3 5774 1408ayaka_ooi@hpgrp.comwww.pr01.com

Marketing

Nana MurbandonoLevi’s® XXPR Manager+31 20 572 0200nmurbandono@levi.com

Olympisch Stadion 331076 DEAmsterdamThe Netherlands+31 20 572 0200 tel+31 20 572 0201 faxcontactxx@levi.com

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