spruce brand book

we are a craft community,

store & workspace.

people arenaturallycreative.

people are so caught up in their hectic lives they forget how they truly are.

many believe they aren’t creative.

people don’t take the time to make things themselves.

crafting and making has become a rare hobby.

the world is boring and dull as it moves towards being an uncreative & manufactured place.

spruce will change that.

– edwin land

“an essential aspect of creativity is not being afraid to fail.”

you have a chair that has been

sitting in your house that you

don’t know what to do with.

you are tired of your kids

watching endless hours of tv

on the weekends.

your 9-5 job is pretty dull and

doesn’t let you be creative at all.

you saw a cool project on

pinterest but don’t have

the space for the mess.

you have always wanted

to try and be more creative.

before

the classes at places like hobby

lobby look really boring.

you wish you could experiment with supplies before you had to purchase them.

it’s time to get your old sketch

book out again and use your

hands to make things.

you need some new art to hang in your house.

you need a place that

allows you do to all of

these things. >>>

creation myth

We have always been naturally creative. Our friends were al-

ways jealous of our innate ability to envision ordinary things as

colorful and original items, and craft them out of what seemed

like scraps and unwanted materials. One of our favorite things

to do was to find crappy things at thrift stores and make them

into something that looked brand new. We got a thrill out of

this and loved to see people’s faces when we would tell them

we made it ourselves, and didn’t completely understand why

other people didn’t make things too. We were fascinated with

the art of crafting and repurposing, but didn’t really have a

great space to work on our projects with everything we needed.

so we rented a studio space and set up camp. after a little cleaning up, of course.

over the years, it evolved and grew in popularity. it transformed from a space that only we worked into a store, workspace and a community.

so we rented a studio space and set up camp.

how are we

different from all the

other craft stores?

how are we

different from all the

other craft stores?

1

3

2 You can use our tools and machinery.

It is a creative community that will fit your personality perfectly.

Spruce is a real space that is relevant, hip, and refreshing.

there is noplace like it.

spruce is the only craft community that fosters creativity in a hip work environment.

zag

while we focus on

recycling & repurposing,

we welcome a variety of

all do it yourself crafts.

product

positioning

style

mission

vision

values

DIY craft community and experimental work space

Relevant projects, unique atmosphere

creativerelevantmodern

to stimulate creative minds

people should want to create things themselves and feel creative and unique

is supportiveis reliableis relevantis creativeis handmade

hipcommunityrelaxed

our:

brand code

brand code

helpful neighbor

think...

martha stewart

mike rowe

oprah

hermoine granger

alton brown

the craftiness of

the handiness of

the community of

the friendship and dedication of

and the experimentation of

brand code

all combined

into one creative,

awesome space.

who will we help?

20-somethings

kids

parents

how will we help them?

*our primary target audience

how will they feel?

brand mind space

“Whenever I come to Spruce, I feel creative and inspired by all of the relevant demos and awesome atmosphere.”

functional

“I feel that I am capable ofbeing creative and usingunconventional resources tomake something that I am proud of. Spruce fits my personality perfectly.”

“I appreciate that spruce takes the time to find the most relevant projects and tips, unlike other big craft and DIY businesses.”

spiritual

“Spruce is a great creativeresource that helps me makeconnections with othercreative people in a fun, relaxed environment.”

social

visuals

logo mark

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illustrations

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clarendon

quicksand bold

traveling_typewriter

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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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typefaces

colors

textures & patterns

11739 mission roadleawood ks66208

913.475.5865 913.709.394 7

spruce@spruce.com

spruceitup.com

emily mullett owner

11739 mission roadleawood ks66208

913.475.5865 913.709.394 7

spruce@spruce.com

spruceitup.com

emily mullett owner

11739 mission roadleawood ks66208

913.475.5865 913.709.394 7

spruce@spruce.com

spruceitup.com

visuals

11739 mission roadleawood, k s66208

913.475.5865

spruce@spruce.com

spruceitup.com

Mrs. Rita Smith

9400 Wenonga

Leawood, KS

66206

Dear Mrs. Smith:

Opening paragraph: State why you are writing; how you learned of the organization

or position, and basic information about yourself.

Second paragraph: Tell why you are interested in the employer or type of work the

employer does (Simply stating that you are interested does not tell why, and can

sound like a form letter). Demonstrate that you know enough about the employer or

position to relate your background to the employer or position. Mention specific

qualifications which make you a good fit for the employer’s needs. (Focus on what

you can do for the employer, not what the employer can do for you.) This is an

opportunity to explain in more detail relevant items in your resume. Refer to the fact

that your resume is enclosed. Mention other enclosures if such are required to apply

for a position.

Third paragraph: Indicate that you would like the opportunity to interview for a

position or to talk with the employer to learn more about their opportunities or

hiring plans. State what you will do to follow up, such as telephone the employer

within two weeks. If you will be in the employer’s location and could offer to schedule

a visit, indicate when. State that you would be glad to provide the employer with any

additional information needed. Thank the employer for her/his consideration.

Sincerely,

Spruce

allison granger1296 oak streetlenexa, ks39572

Placestamp here.

Placestamp here.

come see everything we have to offer. from unique supplies, to dynamic classes, we are your go-to store for crafting.

spruce isn’t your average craft store. we pride

ourselves in building a community around our love for

making things. please join us and be a part of spruce!

11739 mission road | leawood, ks | 66208913.475.5865 | spruceitup.com

is new to the neigborhoodfrom

anitra mullett9400 wenongaleawood, ks66206

Placestamp here.

Placestamp here.

11739 mission road | leawood, ks | 66208913.475.5865 | spruceitup.com

may 25that

our traveling workspace will

be in your neighborhood on

1:00 pmbring an old lamp to revive andspruce up!

teaching a $5 workshop!

all supplies will be provided, butbring your creativity and crafting skills!

look out for the spruce

traveling studio coming

near you!

visuals

jake belinger1296 oak streetlenexa, ks39572

Placestamp here.

bring this post card

in for a free class!

come celebrate your birthday creating some awesome things with us. embrace your inner creativeness and have some fun.

11739 mission road | leawood, ks | 66208913.475.5865 | spruceitup.com

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greta owen sexecutive member

please sign here

1 a birthday discount

3 two free classes a year

5 monthly newsletters

2 exclusive access to our tools & supp lies

4 advanced notice of sales!

6 ...and some surprises along the way!

the perks of joining

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