spring 2011 john d. macomber senior lecturer, harvard business school senior lecturer, harvard...
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SPRING 2011JOHN D. MACOMBER
SENIOR LECTURER, HARVARD BUSINESS SCHOOLSENIOR LECTURER, HARVARD DESIGN SCHOOL
Three Courses today:1. Strategy, Economics, and Sustainability
- 7307
2. Sustainable Cities - 7309M3
3. Development, Design, Construction - 7409M4
jmacomber@hbs.edu
Strategy, Urbanization, Infrastructure, Finance…
These three courses combine business and design.
Two of them join design school and business school students.
All qualify for Professional Practice.
Business Strategy, Economics, and Sustainability Gund Hall, Thursday mornings 4 Credit Lecture
Sustainable Cities: Infrastructure, Urbanization and Finance GSD and HBS Joint Listing HBS Aldrich Hall, Th-Fri Afternoons 2 Credit Lecture (first half of Spring)
Real Estate Development, Design, and Construction - (with Gene Kohn of KPF) GSD and HBS Joint Listing HBS Aldrich Hall; Th-Fri Afternoons 2 Credit Lecture (second half of Spring)
GSD 7307GUND HALL 111
THURSDAY MORNINGS
Business Strategy, Economics, and Sustainability
“Business Strategy”
is an overview of competition and business success for design, construction, real estate, and building products firms.
For whom? Target = GSD student with little business
background who expects to be a leader in a firm and needs some basics about successful companies compete.
About what? How to think and communicate about leading a firm.
How is it taught? Participant Centered Learning: A different HBS Case
Study to discuss every class.
What will I learn? Market selection, product focus, basic
income/expense concepts, and issues in how expertise in sustainability can lead to competitive advantage for firms.
How is it graded? Combination of class participation, 2 short papers,
final paper.
Prerequisites? No
7307 Business Strategies, Economics, and Sustainability 4 CR lecture – at GSD
The concepts build up in several modulesCompetitive Strategy: Fundamental tools in how firms compete, maintain margins and differentiation, and thrive
Economics of the firm and of the industry value chain: Who gets paid to do what?
Sustainability: What is a defensible advantage and what will everyone else also figure out?7307 Business Strategies, Economics, and Sustainability 4 CR
lecture – at GSD
GSD 7309M3HBS 1485
ALDRICH 12 HBSTHURSDAY AND FRIDAY AFTERNOONS
Sustainable Cities: Urbanization, Infrastructure,
and Finance
“Sustainable Cities”
looks at a set of approaches to the twin problems of rapid urbanization and increasing scarcity of resources like energy, water, clean air, and land
For whom? Target = HBS or GSD leader in addressing
problems of urbanization, business, and environment.
About what? Skills and strategies for making a difference in
cities and environment, focusing on: value of design, impact of private sector entrepreneurship and finance, reducing demand.
How is it taught? Participant Centered Learning: A different HBS
Case Study to discuss every class. What will I learn?
Context and tools for promoting private sector approaches to problems of cities and environment
How is it graded? Class participation and 4-hour final exam.
Prerequisites? No. It would be good to have comfort with
arithmetic.
7309M3 Sustainable Cities: Urbanization, Infrastructure, and Finance 2 CR lecture – at HBS
The concepts build up in several modules
Context: What can be expected in population, energy, water?
Skills: Urban planning, project finance, public-private partnerships.
Strategies: Organizations making a difference
7309M3 Sustainable Cities: Urbanization, Infrastructure, and Finance 2 CR lecture – at HBS
GSD 7409M4HBS 1465
ALDRICH 12 HBSTHURSDAY AND FRIDAY AFTERNOONS
Real Estate Development, Design, and Construction
! This class is taught jointly with Gene Kohn, FAIA of KPF,Chris Gordon of Harvard Real Estate, andJohn Macomber of HBS.
“Development, Design, and Construction”
is an overview of the process of creating value through design and entrepreneur-ship.
For whom? Core target = HBS students who expect to be
involved in developing buildings, campuses, and cities.
About what? How to think about creating new value in the built
environment.
How is it taught? Participant Centered Learning: A different HBS
Case Study to discuss every class.
What will I learn? How design creates value. Market assessment.
Bringing a vision to life. Basics of commercial real estate finance. Project management and construction highlights.
How is it graded? Combination of class participation and final team
project (based on an HBS case study).
Prerequisites? No
7409M4 Real Estate Development, Design and Construction 2 CR lecture – at HBS
The concepts build up in several modules
Design: Vision and Purpose
Development: Financial Projections and Market Planning
Construction: Estimating, Scheduling, Cost Control, Project Management
7409M4 Real Estate Development, Design and Construction 2 CR lecture – at HBS
These three courses combine business and design. They all use the HBS Case Study
pedagogy.
Business Strategies
GSD 7307Gund 111 Thurs am4 credit lectureParticipation, papersNo prerequisitesNo enrollment limitDifferent material than the other two
Sustainable CitiesGSD 7309 M3HBS Thurs, Fri afternoons early Spring2 credit lectureParticipation, final examNo prerequisitesFirst class TUESDAY Jan 25, 1:30 pmLIMTED ENROLLMENT (22 GSD seats)Jan 27 Add/DropPick up materials for first week from Jen Swartout
Devel, Design, ConstrGSD 7409 M4HBS Thurs, Fri afternoons late Spring2 credit lectureParticipation, final project (HBS case)No prerequisitesFirst class THURSDAY Mar 24, 1:30 pmLIMTED ENROLLMENT (22 GSD seats)
jmacomber@hbs.edu
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