spread your message with tui.it

Spread your message with

What can we do for you?

B2C Advertising campaigns

Lead generation projects and destination marketing

Advertising campaigns toward travel agents through ourB2B platform

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B2C Advertising campaigns

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TUI.it numbers:

TUI.it?

Look&Feel

TUI.it User Profile

70% of our customers aged between 25 and 44;

44% “DINKS” (Double Income No Kids);

middle to high income;

slight majority of women (53% vs 47% of men)

high socio-cultural level (90% with at least high school graduation);

majority from Central and NorthernItaly (68%)

Source: NetObserver research and Google Analytics

Ad Formats on TUI.it

SKIN

DEM

450.000 subscribers

Mono-DestinationNewsletter

Newsletter that blendscontent and offers

Engagement of influentialbloggers and social media fans

Viral Content

High CTRs

TUI.it Blog

Users can share their travel experiences, get quotes and travel tips, and more.

TUI.it Facebook Page

Social Media Marketing Tool

Special Projects

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What can we do for you?

Build a database

Enrich the user experience

Interactive engagement with the user through content, quizzes and contests

Tell a story related to the destination thourgh directexperience

Communicate a message thatspreads virally

Special project

Contest and Competitions

Display Advertising

DEM

Branding

Leads

DB Building

Objectives we can achieve

Objectives:

Maximum Impact

Maximum userengagement

Maximum ROI

Integratedapproach

Contest

Display Advertising

SKIN

MonodestinationNewsletter

Post on TUI.it Facebook Page

Post on TUI.it Twitter Account

Blogger engagement

DB Building

Post on TUI.it Blog

Negotiated travelproduct

An integrated approach

Advertising campaigns aimed at

travel agents

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The B2B Platform

Our Travel Agencies’ Booking Engine

3.500 active Travel Agencies (at least 1 booking in the last 12 months)

Our B2B Platform

More than 3.500 active travel agents

Travel Agencies Database

Campaign on othertravel sites/OTAs

Campaign on TUI.it

Channels

High dispersionbetween many ad

spaces

Unique and personalizedspecial projects

Message ReachHigh visual impact on a minimalistic

site

Only B2B or B2C

B2C and B2B

Type of Campaign Generic and detachedcampaigns

Ad hoc contracts with Tour Operators and Airlines Companies

Travel Sales ??

VS

Why TUI.it?

Interested in screaming your

message?

Or engaging web users?

Contact me: francesco.astolfi@tui.it

0039 0541 797510

Strike at the heart!