sponsorship package - tourism victoria...get connected capital city comic con sponsorship package...
Post on 06-Jul-2020
0 Views
Preview:
TRANSCRIPT
GET CONNECTED
CAPITAL CITY COMIC CON
WWW.CAPITALCITYCOMICCON.CA
SPONSORSHIP PACKAGE
MARCH 20-22, 2020Victoria Conference Centre & Crystal GardenVictoria, BC
Brenda KnapikManager Business Development & Sponsorship ServicesDestination Greater VictoriaP: 250-414-6973 C: 250-661-2387
@CAPCITYCOMIC | #CAPCITYCOMIC
2SPONSORSHIP OPPORTUNITIES
CAPITAL CITY COMIC CONCapital City Comic Con is a three-day celebration of pop culture across virtually all genres, including: animation, anime/manga, toys, gaming, fantasy, science fiction, television, movies, entertainment and comics. Guest speakers, exhibitors and panel sessions have something for everyone, from hardcore super fans to young families.
When: March 20-22, 2020
Where: Victoria Conference Centre & Crystal Garden
Expected Attendance: 9,000 - 12,000
Exhibitors: 200+
PRESENTING PARTNERS Going beyond the efforts of mere mortals, this terrific trio of community-minded organizations is thrilled to bring to Victoria the 3rd annual Capital City Comic Con, a project that unites super fans on all things pop culture!
3SPONSORSHIP OPPORTUNITIES
2019 HIGHLIGHTSCELEBRITY GUESTS• Dan Fogler
• Skeet Ulrich
• Malcolm McDowell
CREATOR GUESTS• Larry Hama
• Bob McLeod
• Glen Mullaly
• John Gallagher
• Brett Breeding
• Jordan Stratford
• Ken Steacy
• Diana Greenhalgh
• Kasey Golden
• Ian Boothby
• Pia Guerra
• Bob Camp
• Andy Poon
• Sun Khamunaki
• Nat Jones
• Marco Rudy
• Gareth Gaudin
• Dan Schoening
• Chapterhouse Artists & Authors
DAN FOGLER’S PANEL WAS THE MOST HILARIOUS, FUN, AMAZING EVENT. IT COULD NOT HAVE BEEN BETTER. PEOPLE LOVED IT!”- ATTENDEE
“
• Jake “The Snake” Roberts
• Marina Sirtis
• Garrett Wang
Thanks to organizers, volunteers and staff for putting on another amazing event. This event will continue to get better because of all the work you put in for the fans. - Attendee
Awesome Experience! Could not be
more pleased with the professionalism
and organization of such a large event.
Great work to everyone involved,
definitely looking forward to next year.
- Attendee
That was a seemingly flawless convention. We had a blast. Well done, team! – Gareth Gaudin (creator guest)
2nd year is amazing; day two is packed in here, you can’t ask for a better con. Capital City is rocking it out - 2nd year I am blown away! - Keith Morgan (Ghostbusters of BC).
4SPONSORSHIP OPPORTUNITIES
5SPONSORSHIP OPPORTUNITIES
GET CONNECTED TO THE FANS The 2nd annual Capital City Comic Con attracted more than 9,500 comic enthusiasts, with over 1,700 buying full 3-day passes and 599 family passes. 24% of attendees were from outside Greater Victoria. In 2020, we have plans to expand the program and activations for a target attendance growth to between 10,500 – 12,000 on-site participants.
Capital City Comic Con is the ultimate opportunity to connect with consumers in a unique, engaging and highly experiential environment. Let us help you connect your brand to this vibrant and growing phenomenon!
95% OF 2019 ATTENDEESSURVEYED WOULD RECOMMEND CAPITAL CITY COMIC CON
Fans you will reach:• 10,000- 12,000 fans
• 50/50 split between males/females
• 27% with an annual income of $60k+
• 70% list primary motivator for coming as shopping
• 43% plan to bring their families
• From across Vancouver Island, Seattle, Alberta and the Lower Mainland.
• Other like-minded businesses and organizations
6SPONSORSHIP OPPORTUNITIES
2019 ATTENDEE BREAKDOWN
4%6%
6%
17%
67%
67% Victoria
17% Northern Vancouver Island
6% Greater Victoria Region
4% Lower Mainland
6% Canada & International
7SPONSORSHIP OPPORTUNITIES
CONNECT WITH MEDIA Being a Capital City Comic Con sponsor will provide you with access to media coverage opportunities through our promotional partnerships and rich, coverage-worthy content.
• As a major local event, it is sure to garner significant event coverage from local, regional and vertical media outlets.
• A growing list of media partners in 2020 to ensure integrated coverage across radio, TV and print.
• Our Capital City Comic Con Program Guide is distributed to all attendees, and is their go-to source of event and schedule information.
• Social media will also be an important communication channel for this event. User engagement is anticipated to rise thanks to the visual nature of the event.
8SPONSORSHIP OPPORTUNITIES
• Powerful brand exposure – reach beyond your database
• Expand reach and generate leads – we bring fans right to you
• Engage with your target audience – create unique activations to attract fans
• Align your brand with one of Canada’s top destinations for travel and tourism
• STAND OUT as a leader in the Industry
• Deliver the WOW – create engaging activations
• Ignite your brand – drive product awareness, create positive perception and
build brand recognition
WHY PARTNER WITH CAPITAL CITY COMIC CON 2020
96% OF ATTENDEES SURVEYED WERE
SATISFIED TO VERY SATISFIED WITH THE
2ND ANNUAL CAPITAL CITY COMIC CON.
“Partnering with Capital City Comic Con created a winning
partnership with the Bay Centre, providing an exclusive value-added
offer to attendees while driving existing and new clientele to the
shopping centre through the event.”
Adrienne Lockstead, Marketing Director, The Bay Centre
9SPONSORSHIP OPPORTUNITIES
PARTNERSHIP OPPORTUNITIESLooking to showcase your brand as a key player in the industry in Victoria? Become a key brand partner and we will incorporate your brand into many areas of the program from exhibits to activations, brand exposure and advertising! Don’t miss your chance to stand out as a leader at Victoria’s 2020 Capital City Comic Con.
10SPONSORSHIP OPPORTUNITIES
SPONSORSHIP LEVEL COMMUNITY SUPPORTER
COMMUNITY GOLD BRONZE SILVER GOLD
Cost $500 $1,500 $3,000 $6,000 $10,000
ON-SITE
Sponsorship Booth 8'X6' 10' X 10' 20' X 10'
Opportunity to provide promotional collateral for inclusion in VIP bags (500)
Yes Yes Yes
Program Guide Full Colour Ad
Business Card Size
Quarter Page Half Page Full Page
Event Signage Logo Recognition
Community Supporter
Community Gold
Bronze Sponsor
Silver Sponsor
Prominent Gold Sponsor
On-site Digital Slideshow Logo Recognition
Yes Yes Yes Yes Yes
ONLINE
Sponsor Feature on Social Channels Yes Yes
Website Logo Recognition Yes Yes Yes Yes Yes
Recognition in CapCity E-newsletter Yes Yes Yes Yes Yes
TICKET INCLUSIONS
3-Day Vip Adult Passes 2
3-Day Adult Passes 2 4
1-Day Adult Passes(Friday & Sunday only)
2 6 8 10 12
KEY SPONSORSHIP LEVELS
11SPONSORSHIP OPPORTUNITIES
GOLD SPONSOR $10,000
• Exclusive 20’ x 10’ sponsorship booth located on-site in a prime, high visibility, high traffic zone
• 4 booth staff passes• Full page, colour ad in official Capital City Comic Con program• Two (2) exclusive sponsor features on CapCity social channels• Company name/logo will be prominently featured as Gold
Sponsor on event signage• Company logo featured on looping slideshow displayed on
venue’s eight (8) TV monitors• Company logo displayed as Gold Sponsor on website• Thank you to sponsors logo recognition in e-newsletter• 2 x 3-Day VIP Adult Passes• 4 x 3-Day Adult Passes• 12 x 1-Day Adult Passes (Friday & Sunday only)
SILVER SPONSOR$6,000
• 10’ x 10’ sponsorship booth located on-site in a high visibility, high traffic zone
• 3 booth staff passes• Half page colour ad in official Capital City Comic Con program• One (1) exclusive sponsor feature on CapCity social channels• Company name/logo will be featured as Silver Sponsor on event
signage• Company logo featured on looping slideshow displayed on
venue’s eight (8) TV monitors• Company logo displayed as Silver Sponsor on website• Thank you to sponsors logo recognition in e-newsletter • 2 x 3-Day Adult Passes• 10 x 1-Day Adult Passes (Friday & Sunday only)
12SPONSORSHIP OPPORTUNITIES
BRONZE SPONSOR$3,000
• 8’ x 6’ sponsorship booth located on-site in a high visibility, high traffic zone
• 2 booth staff passes• Quarter page, colour ad in official Capital City Comic Con
program• Company name/logo will be featured as Bronze Sponsor on
event signage• Company logo featured on looping slideshow displayed on
venue’s eight (8) TV monitors• Company logo displayed as Bronze Sponsor on website• Thank you to sponsors logo recognition in e-newsletter• 8 x 1-Day Adult Passes (Friday & Sunday only)
COMMUNITY GOLD SPONSOR$1,500
• Business card sized, colour ad in official Capital City Comic Con program
• Company name will be featured as Community Gold Sponsor on event signage
• Company logo featured on looping slideshow displayed on venue’s eight (8) TV monitors
• Company logo displayed as Community Gold Sponsor on website
• Thank you to sponsors logo recognition in e-newsletter• 6 x 1-Day Adult Passes (Friday & Sunday only)
COMMUNITY SUPPORTER$500
• Company name will be featured as Community Supporter Sponsor on event signage
• Company logo featured on looping slideshow displayed on venue’s eight (8) TV monitors
• Company logo displayed as Community Supporter on website
• Thank you to sponsors logo recognition in e-newsletter• 2 x 1-Day Adult Passes (Friday & Sunday only)
13SPONSORSHIP OPPORTUNITIES
ADVERTISING OPPORTUNITIES
DON’T SEE WHAT YOU'RE LOOKING FOR?There are many ways to partner with us. In keeping with the experiential focus of the event, if you are interested in activating your brand in a unique, interactive way, we are happy to work on a customized package to fit your specific needs.
Contact us today!
Brenda KnapikManager Business Development & Sponsorship ServicesDestination Greater VictoriaP: 250-414-6973 C: 250-661-2387
Full Page Ad $1,000
1/2 Page Ad $700
1/4 Page Ad $450
Business Card Size Ad $300
Back Cover $2,000
Inside Front Cover $1,500
Inside Back Cover $1,500
ADVERTISE IN THE PROGRAM
EXCLUSIVE AD SPACE
top related