spend shift inc500

JOHNGERZEMA.COMTWITTER/@JOHNGERZEMA

WE EXAMINED 18 YEARS OF DATA FROM BRAND ASSET VALUATOR®

WORLD’S LARGEST DATABASE OF BRANDS

OVER 800,000 CONSUMERS

50,000 BRANDS

275 STUDIES

ACROSS 51 COUNTRIES

QUARTERLY U.S. PANEL OF 16,000 RESPONDENTS

$ 130 MILLON INVESTED

TO SUPPLEMENT OUR DATA, WE TRAVELED ACROSS AMERICA

WE ARE MOVING FROM MINDLESS TO MINDFUL CONSUMPTION

THE SPEND SHIFT IS THE MAJORITY OF AMERICA

Total US population estimate age 22+ / 208 million people Another 26.6% exhibit similar beliefs and behaviors (55.4 Million people)6

THE SPEND SHIFT IS A CONSUMER LED MOVEMENT TO PROMOTE VALUES THROUGH THE POWER OF CONSUMPTION

113.4 MILLION PEOPLE

THE SPEND SHIFT SUGGESTS WE’RE MORE ALIKE THAN DIFFERENT

SPEND SHIFTERS THROUGHOUT THE WORLD

8Source: BrandAsset ® Valuator’ international values segmentation — 4-C’s (Cross-Cultural-Consumer-Characterization)

FOR 80% OF AMERICANS, THIS IS A RECESSION LIKE NO OTHER

TRUST DECLINE ACROSS INDUSTRIES 2005 TO 2010

NEW PRIORITIES IN EXPECTATIONS FOR COMPANIES AND BRANDS

“I FIND THE MORE I HAVE THE MORE I WANT.”

DISAGREE

THE ROLE OF CONSUMERISM IN THE AMERICAN DREAM IS CHANGING

AND THE ECONOMIC PAIN HAS LEAD US TO RECONSIDER OUR VALUES AND OUR PRIORITIES

“MONEY IS THE BEST MEASURE OF SUCCESS.”

DISAGREE

019971993 2001 2005 2008 2009

USAGE (NEED)

PREFERENCE (WANT)

SHIFTING CONCEPTS OF NECESSITY

OUR SHIFTING CONCEPTS OF NECESSITY

PEOPLE WERE ADJUSTING THEIR LIFESTYLES EVEN BEFORE THE CRISIS HIT

THIS IS NOT A “NEW NORMAL,” BUT A RETURN TO NORMAL

16 Source: Board of Governors of the Federal Reserve System

RESILIENCY OPPORTUNITYOPTIMISM

SPEND SHIFT NO. 1 THE NEW AMERICAN FRONTIER

“SINCE THE RECESSION I’M ACTUALLY MORE CAPABLE OF STARTING MY OWN

BUSINESS.”

PEOPLE ARE MORE HOPEFUL AND OPPORTUNISTIC

AND MANY ARE MOVING FROM INDUSTRIAL TO INDUSTRIOUS THINKING

“THERE IS A GREATER OPPORTUNITY FOR INDIVIDUAL BUSINESSES TO COMPETE WITH

LARGE COMPANIES THAN THERE USED TO BE.”

CHARLES SOREL OWNER/RACONTEUR:LE PETIT ZINCDETROIT

TORYA BLANCHARDOWNER: GOOD GIRLS GO TO PARISDETROIT

PATRICK CROUCHPROGRAM MANAGER:EARTHWORKS FARMSDETROIT

PAUL SAVAGECEO/RENEWABLE ENERGY PUSHER:NEXTEK POWER SYSTEMSDETROIT

SPEND SHIFT NO. 2 DON'T FENCE ME IN

EDUCATION BETTERMENTRETOOLING

“SINCE THE RECESSION I AM INTERESTED IN LEARNING NEW SKILLS, SO I CAN DO MORE

MYSELF AND RELY LESS ON OTHERS.”

PEOPLE ARE MORE SELF-RELIANT AND RESOURCEFUL

“THESE DAYS, I FEEL MORE IN CONTROL WHEN I DO THINGS MYSELF INSTEAD OF RELYING

ON OTHERS TO DO THEM FOR ME.”

PEOPLE ARE IN-SOURCING AS WELL AS “UN-CONSUMING”

LESLIE HALLECKFOUNDER: NORTH HAVEN FARMSDALLAS

MIRIAM RODRIGUEZLIBRARIAN:PUBLIC LIBRARYDALLAS

PHIL TORRONE & LIMOR FRIEDFOUNDERS:ADAFRUIT INDUSTRIESNEW YORK CITY

ROB KALINFOUNDER: ETSYBROOKLYN

SPEND SHIFT NO. 3 THE BADGE OF AWESOMENESS

ADAPTABILITY THRIFTNIMBLENESS

“SINCE THE RECESSION, I REALIZE HOW MANY POSSESSIONS I HAVE DOES NOT HAVE MUCH TO DO

WITH HOW HAPPY I AM.”

PEOPLE EQUATE HAPPINESS AND FREEDOM WITH NEEDING LESS

“SINCE THE RECESSION I REALIZE I AM HAPPIER WITH A SIMPLER, MORE DOWN-TO-EARTH

LIFESTYLE.”

FIXED COSTS AND OVERHEAD ARE “THE ENEMY”

MAURA McCARTHYCO-FOUNDER: BLU HOMESWALTHAM, MA

RUSS STANLEYVP TICKET SALES:SF GIANTSSAN FRANCISCO

SPEND SHIFT NO. 4 BLOCK PARTY CAPITALISM

AUTHENTICITY LOCALITYCHARACTER

“I AM WILLING TO PAY A PREMIUM FOR PRODUCTS/SERVICES FROM COMPANIES THAT

CONTRIBUTE TO MY LOCAL COMMUNITY.”

PEOPLE ARE SEEKING OUT THE LOCAL AND THE ARTISANAL

WHILE MANY INCREASINGLY TURN AWAY FROM BRAND NAMES

“I PREFER TO BUY NAME BRANDS.”

LYNN JURICHCO-FOUNDER & PRESIDENT:SUN RUN INC.SAN FRANCISCO

TOM LEVINOWNER: TOM’S TOYS AND A SUPPORTER OF BERKSHARES CURRENCYGREAT BARRINGTON, MA

JON NORTONCITY MANAGER AND RECYCLEBANK ENTHUSIASTEVERETT, MA

SPEND SHIFT NO. 5AN ARMY OF DAVIDS

COOPERATION AMPLIFICATIONCOMMUNITY

A GROWING TREND TOWARD “COOPERATIVE CONSUMERISM”

“I BELIEVE MY FRIENDS AND I CAN CHANGE BEHAVIOR BY SUPPORTING COMPANIES THAT DO

THE RIGHT THING.”

ALTHOUGH PEOPLE FEEL LESS RICH, THEY ARE “VOTING” WITH THEIR PURSESTRINGS

“I MAKE A POINT TO BUY BRANDS FROM COMPANIES WHOSE VALUES ARE SIMILAR

TO MY OWN.”

ANDREW MASONFOUNDER: GROUPONCHICAGO

SCOTT MONTY & BOB THIBODEAUHEAD OF SOCIAL MEDIA FORD MOTOR CO. & OWNER OF FAMILY DEALERSHIPDETROIT

WE ARE MOVING FROM A CREDIT TO A DEBIT SOCIETY

THERE ARE NO LONGER CONSUMERS, ONLY CUSTOMERS

AMERICA IS AN EMERGING MARKET FOR VALUES-LED INNOVATION

JOHNGERZEMA.COMTWITTER: @JOHNGERZEMA

spend shift inc500

Business

kwu shift tactic 12 shift bulletproofing transactions manual...

an introduction to spend analysis and spend management...

aggregate spend / physician spend sunshine law compliance

spend analysis spend management

simplify operations, spend smarter · getting spend under...

data audit - spend categories ... - university of miami ·...

spend & save - ftdi.com · spend & save spend $50–$12499...

inc500 flyer

spend control · •spend control & spend management ......

spend analysis strategies spend analysis overvie...

shift happens: alt shift sponsorship packages

oil shift - e&e news · 1 every year, federal agencies...

hoose up to 18 foo - accesscatalog.com · 2019. 2. 6. ·...

plaque shift vs carina shiftplaque shift vs. carina shift

kwu shift tactic 3 shift...

how to hard refresh your browser ctrl control ctrl ...to...

550 iq shift 550 iq shift es 550 shift 136 550 shift 136...

carat ad spend report. carat ad spend report

epso org chart - 0719 · cy gillespie shift 1/5 lieutenant...

shift 2 shift 2 air - phanteks