specialized ir - dragon gate investment partners gate intro 2011.pdf · 2011-11-14 · company that...
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Dragon Gate Investment Partners
October 2011
Specialized IR For US-listed Chinese Companies
龙门财经——打造全方位的美国投资者关系
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The State of US-Listed Chinese Companies
中国公司在美国的基本表现
Chinese companies are attracted to US exchanges mostly for the prestige and brand recognition of the NYSE and the NASDAQ names. However, Chinese companies have been rocked by a wave of events and fraud allegations that have led to dozens of suspensions and de-listings from US exchanges.
纽约证券交易所和纳斯达克的声誉吸引了中国公司到美上市融资。然而,中国公司也因为一系列的诈骗指控受到质疑甚至退市的遭遇。
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PE
IPO IR
谁在抛售公司股票,导致股价跳水?
A Common Mistake?
为什么股价下跌?
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Why Public Company Need IR?
为什么上市公司需要维护投资者关系?
IPO前给金融顾问,会计公司,法律顾问股票好过现金 (X)
原因:你无法掌控这些公司如何处理股票,如果他们大量 抛售, 将对公司股价造成严重影响
机构投资者太聪明不好沟通,直接找私人投资者 (X)
原因:1)个人投资者通常对市场不了解,不会轻易投资, 他们只会购买机构投资人已经认可的股票;2)机构投资 者通常会有非常庞大的个人投资者数据库
Why Choose Dragon Gate?
为什么选择龙门财经?
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Senior Level Financial
Communication Staff
管理人员具有丰富的
美国资本市场经验
One Source for All
IR Service
一站式服务
Affordable Price
合理的定价
Fast Turnaround
Responsive Service
快速反馈
广泛的市场资源
Great Market Resource
Competitive
Strength
核心竞争力
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I. Great Market Resource
I. 广泛的市场资源
Our Partnership With Organizations
我们的机构合作关系网
Our Partnership With Investment Banks
我们的投行合作关系网
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Our NYC based team includes:
CFA’s, MBA’s, investment bankers, media personnel
Memberships held in:
National Investor Relations Institute (NIRI)
The New York Society of Security Analysts (NYSSA)
Asian Financial Society
Relations with:
Harvard Investment Group
The China Chamber of Commerce, New York
China Council for International Investment Promotion
Our Partnership With Organizations
我们的机构合作关系网
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Our Partnership With Investment Banks
我们的投行合作关系网
Professional Team Overview
专业团队简介
Board members
董事会成员介绍
II. Senior Level Financial
Communication Staff
II. 管理人员具有丰富的美国资本市场工作经验
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Strong Professional Team
专业金融团队
Senior level professionals and
diversified financial experts
Long standing relations with hedge
fund managers, bankers, and financial
regulators
CFAs and MBAs
骨干团队成员在纽约华尔街工作多年 为特许金融分析师(CFA)或工商管理硕
士(MBA) 深谙美国市场体系及各类工商政策 与市场监管机构、投资银行与对冲基
金的高层人员保持紧密的商业往来
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Robert Schechter (罗伯特 谢克特) Board 董事
Robert Schechter has, since 1981, provided public and
investor relations services to NYSE, AMEX and NASD
corporations. As Senior Associate at one of the nation’s
largest investor relations agencies, and as President of a
specialized corporate communications firm, he has
helped clients to raise over $800 million.
自1981年以来,罗伯特谢克特致力于为美国公司提供公共关
系以及投资者关系管理的服务。这些公司大多数是在纽约证券交易所、美国证券交易所和纳斯达克的上市公司,也有一部分客户是私人公司,其中包括世界顶级的杠杆收购公司 Charterhouse Group International。在过去的20多年
中,罗伯特曾经作为全国最大的投资者关系机构的资深顾问,以及一些中小型公司的投资企业代表,帮助企业融资超过8亿美元。
Our Board
管理团队
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Lijie Zhu(朱丽洁) Board 董事 Lijie Zhu is a member of the National Investor Relations
Institute (NIRI) and the CFA Institute, also leads a
career development program for the New York Society
of Securities Analysts (NYSSA). She has ten years
working experience in the financial and media industry
in America, Europe and Asia. 朱丽洁女士是特许金融分析师协会(CFA Institute)的会员,并担任纽约分析师协会FCC系列讲座的监制。她曾经是
英国耆卫保险公司驻伦敦的信用分析师、以及美国沃福好证券交易公司驻纽约的市场分析师。她也曾在中央电视台、《中国新闻周刊》等多家媒体工作,并且在中国、英国、美国三个国家的媒体发表过金融评论。在过去的几年间,她曾经到清华大学、香港中文大学、浙江大学、华东师范大学、以及华南师范大学作有关教育基金管理的特别报告。
Our Board
管理团队
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Experience: Our Selected Client List
经验:部分客户名单
Pharmaceutical & Health Care 医疗
WA: A private company offering Traditional Chinese
Medicine and biotechnology healthcare solutions
Kun Run Biotechnology Ltd: engages in
manufacture and sale of polypeptide medicines
Cyanotech Corp: biotechnology company identifies
and grows microalgae for use as components in a
variety of high value products including specialty
chemicals, nutritional additives, pharmaceuticals
and cosmetics.
Royce Laboratories: generic pharmaceutical
development and manufacturing.
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Technology 科技
Chadmoore Wireless Group, Inc.: national leader in
providing SMR (Specialized Mobile Radio) communications,
providing a high quality reliable, cost-effective alternative in
wireless communications in 180 US markets in 41 states.
China Fire & Security Group, Inc.: through its wholly owned
subsidiaries, is engaged primarily in the design,
development, manufacture and sale in China of a variety of
fire safety products for the industrial fire safety market and
the design and installation of industrial fire safety systems in
which it uses its own fire safety products.
Kiwa Bio-Tech: develops, manufactures, distributes and
markets innovative, cost-effective, and environmentally safe
bio-technological products for agricultural and natural
resources and environmental conservation.
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Environnement, Alternative Ennery, Waste Management
环境能源
Alternate Energy Holdings Inc.: develops and markets
innovative clean energy sources.
American Disposal Services, Inc.: a rapidly growing
regional, integrated, non-hazardous solid waste services
company that provides solid waste collection, transfer and
disposal services.
Prins Recycling Corporation: owned and operated, in
Boston, one of the country's largest and most efficient
materials recovery facilities (MRF).
Universal Solar: a developer of silicon ingots, wafers and
high efficiency solar photovoltaic modules
Kimmins Environmental Services: solid waste
management, hazardous waste remediation, construction
and demolition materials recycling.
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Manufacturing 制造业
ASD Group, Inc.: provided comprehensive contract
manufacturing and engineering services and sophisticated
design services to original equipment manufacturers.
Magnetic Technologies, Inc.: a developer, manufacturer
and assembler of precision magnetic, electronic and
mechanical devices
Steel of West Virginia, Inc.: custom design and
manufacture of special steel products
Osmotics Corporation a private cosmetic skincare
company was the first to apply transdermal patch
technology to the delivery of antioxidants for repairing skin
wrinkles.
PolyMedica Industries, Inc. developed, manufactured and
distributed health care products domestically and
internationally.
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Distribution 分发
Tech Data one of the largest national and international
wholesale distributors of computer equipment.
Watsco distribute and service air-conditioning equipment
throughout the Southern and Western United States
Restaurant 餐馆
Noble Roman's Pizza a proven restaurant concept filling a
market niche with 76 stores in Indiana.
Miami Subs multiple location, moderate priced restaurant
Consumer Product 消费品
Jan Bell Marketing manufacturer and marketer of jewelry
and watches.
Institutional Investor Targeting 潜在投资者锁定计划 Our Work Flow 我们的工作流程
Services Introduction 服务详细介绍
III. One Source for Every IR
Service You Need
III. 一站式服务
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Institutional Investor Targeting
潜在投资者锁定计划
协助公司有效地提升资本市场的竞争优势及资
本市场知名度
开展有效地资本市场行销活动,针对性引进合适公司目前发展阶段的机构投资者
提炼精准的公司投资亮点,增强投资吸引力
协助有效运用公司高阶管理层的时间和资源投入与重点投资者的直接
沟通
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专注:专注于投资者关系战略咨询领略耕耘,良好的市场口碑
覆盖面广、及时:所积累的投资人名单数据库细化跟踪至投资决策者具体联系名单(全球超过60000家投资机构的75000名基金经理及买方分析师名单),而不仅只是基金公司名录
精准:筛选出对于公司所在特定产业、关注亚太市场(中国)、符合投资市值界定的投资者及分析师名单
有效:通过全球化顾问团队配合密集电话访谈最终确定各投资机构的有效联系人
全球化配合:全球架构的团队包括位于纽约,迈阿密,北京,新加坡,柏林,雅典的高级顾问共同合作完成
将全球潜在投资者锁定项目做为年度的重点研究项目,然后规划全年的路演NDR或是IR工作侧重的目标市场,是对该项目成果客观依据的参考运用
Institutional Investor Targeting
潜在投资者锁定计划
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Work Process
项目流程
Step1: Start
Review your IR objectives
Created a custom strategy plan
Prepare business plan, PPT and
presentation scripts
Target investors, investment banks
and analysts
Immediately start contacting
targets
Step2: Begin Program
Stimulate existing shareholders
Attract attention of retail and
institutional brokers
Generate media interest
Secure buy-site and sell-side
analyst coverage
Commence road shows and
conference
Step3: Goals
Increase access to capital
Expand investor interest and share
value volume
Increase the number of shareholders
Create valuation relative to peers
Happy management and shareholders
第一步:了解客户 了解贵公司的投资者关系目标 制定投资者关系策略 准备商业计划书、幻灯片及演讲稿 寻找合适的投资者、投行以及分析
师 立即联系相关投资者、投行
第二步:实施计划
积极联系现有投资者
吸引个人投资者和机构投资人的目光
增加媒体曝光度
确保买方卖方分析师对公司的关注
开始路演和投资人会议
第三步:实现目标
提供更多融资渠道
增加投资者关注度,增加股票交易量
增加股东数量
与同类公司相比,为公司增加价值
管理层与股东满意
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Work Process
项目流程
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Financial Communication
财经公关
Develop customized, cost-effective, high-quality,
high-impact and fully integrated financial
communication programs and platforms:
Annual reports
Financial fact books
Corporate profiles
Capabilities brochures
Analyst meetings or presentations, investor fact sheets and information kits
Quarterly earnings releases
Websites,
Analyst conference calls,
Executive financial presentations,
Retail brokerage meetings
为您量身打造全方位的个性化高品质经济有效的财务公关方案与平台
Understanding
Your Market
• What do you do?
• How do you make
money?
• Which markets do
you serve and how
are they growing?
• Who are your
customers and
suppliers?
• How do you do
what you do better
then the competitor?
Defining and
Developing
Strategy
• Set and describe
your mission
• What are your
values?
• Define your
strategies (four
models)
• Identify your
objectives
• Set your goals
Models
• The BCG Matrix
• The Ansoff Matrix
• Porter’s 5 Forces
• SWOT Analysis
• Competitive
Strategy Analysis
Strategy
Statements
for IR
Audience
• Link back to
shareholder value
creation
• Link to your key
performance
indicators (KPIs)
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Strategy Development
市场战略策划
了解市场
• 你的业务有什么?
• 你如何挣钱?
• 你的市场在那里?它的发展前景如何?
• 你的客户和供应商是谁?
• 你的竞争优势在哪儿?
明确制定战略
• 明确并详细规划使命
• 评估你的价值
• 确定战略模型
• 梳理你的目标
• 树立长远目标
建立模型
• 波士顿(BCG)矩阵
• 安索夫(Ansoff)矩阵
• 波特五力分析模型(Porter’s 5 Forces)
• SWOT 分析方法
• 竞争策略分析
投资者关系
要点
• 明确如何为股东增值
• 明确指出企业关键绩效指标(KPIs)
Strategy Development
市场战略策划
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Assist with effective targeting of the
most suitable buy- and sell-side
analysts and portfolio managers
whose investment style and interests
best fit the company’s characteristics.
Arrange company presentations to
brokerage-sponsored or corporate-
hosted analyst and portfolio manager
conferences or meetings, as well as
one-on-one meetings with targeted
analysts and institutional investors.
Identify suitable, cost-effective
individual investor forums.
协助定位最合适的买方和卖方分析师以及基金经理
安排各种投资者见面会, 组
织对公司有兴趣的投资者一对一会议
调研行业对口的投资人论坛
Analyst and Investor Meeting
投资者见面会
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Guide the management team with respect to
public disclosure requirements, issues and
practices surrounding financial reporting.
Provide guidance and communication about fast
breaking corporate events that impact the price of
a company’s debt and equity issues.
Assist management in developing a corporate
disclosure policy if it does not have one.
指导管理团队发布财务信息
引导公司应对突发事件
协助制定公司信息披露守则
Disclosure
信息披露
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Train company executives and
investor relations contacts to be
effective and consistent
presenters in analyst and
investor conferences, before the
media and in day-today
interaction with the investment
community.
IR Spokesperson Training
投资关系发言人培训
协助培训公司管理者和投资者关系负责人,使其在分析师和投资人会议上,媒体以及日常的与投资界的互动中可以有效展示公司。
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Leverage proactive investor relations programs
with fully integrated national and regional
financial and trade media placements to
provide all-important third-party testimonials for
growing investor awareness of the company’s
evolving investment appeal.
整合全美以及地方媒体来提高投资人对公司增长的认知度,促进公司与投资者之间的良好好沟通
Media Relations
媒体关系
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News Release
新闻发布
撰写企业信息,确保投资者和分析师可以迅速了解公司的亮点
Distribution
Covered
Dragon Gate Contacts(30,000+)
Asian Financial Society (3,000)
NYSSA (11,000+)
Discounted Price
Standard & Poor’s
Bloomberg
Business Wire
PR New Wire
World Market Media
Develop investor relations messages that
will most proactively leverage senior
management’s strategic vision, operational
and financial performance and ongoing
business expertise to deliver the optimum
P/E multiple and lower the company’s cost
of capital.
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Research
研究报告
Research and track current
and prospective securities
analysts and institutional and
individual shareholders, their
perceptions and attitudes.
Benchmark these
measurable against
realization of program
objectives.
跟踪调研证券分析师和投资者的意见和态度
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Structure and implement effective crisis
communication programs in anticipation of
or in response to :
Litigation
Rating/regulatory agency actions
Restructuring announcements
Product recalls
Plant closures
Market withdrawals
A significant earnings shortfall
Competitive rumors
Loss of a key manager
Takeover or merger speculation
Stock volume and price volatility
Natural catastrophes
Theft, fire and other crises.
我们会针对危机,和客户一起制定投资者关系危机处理策略,
按照设计好的流程让公众充分了解公司
Crisis Communication
危机公关
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Operation in New York, Beijing
and Singapore
Experts who know your industry
form our customer service team
Provide monthly evaluation
Report
Annual satisfaction survey
纽约、北京、新加坡办公
丰富经验的客服团队
提供月度评估报告
客户年度服务满意程度调研
IV. Fast Turnaround and
Responsive Service
IV. 快速反馈
V. Affordable Price of Admission
V. 合理的定价
Everything is included in our
affordable price of management
Gain all kinds of add-on services
without extra charge.
合理定价、全面服务
对于多样化附加服务不收取额外费用
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Contact Information
联系方式
Corporate Headquarters: New York
551 Fifth Ave. #3010
New York, NY 10176 USA
Tel: +1 (212) 499-6809
Fax: +1 (212) 601-2791
Email: info@dgipl.com
Greater China Area Office: Beijing
Yuquan Rd A-12 Yuquan Building 5201
Haidian District, Beijing China 100143
Tel: +86 1066552812
Email: china@dgipl.com
South East Asia Office: Singapore
30 College Green
Novena, Singapore 299689
Tel: +65 84320488
Email: singapore@dgipl.com
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