special k® case study 20 million views & counting network/marketing solutions... · when...

Special K® Case Study20 million views & counting

ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016

Kellogg’s solidified their products as a healthy choice for active women over 20 million times across channels.When Kellogg’s set a goal to reposition its Special K® brand

from a diet product to an active women’s healthy lifestyle

product, they sought a true Omni-Channel approach. They

needed a creative partner who could reach their specific

demographic in unique ways.

ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016

Special K® Case Study 20 million views & counting

2

created a unified message strategy for Kellogg’s that

directly connected Special K® messaging and samples

with ACTIVE’s extensive endurance-based audience, both

on- and o�-line. Only ACTIVE can touch distinct

target audiences at every stage of the endurance

partcipant's journey, from discovery to reflection.

ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016

Special K® Case Study 20 million views & counting

3

11sponsored events with

brand ambassadors

132K+Special K® samples

deliveredevents completed by 50

Grassroots Brand Enthusiasts

200ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016

Special K® Case Study 20 million views & counting

4

Digital media, with ads and landing page takeovers have

impressions and growing25 million 8 million

sessions to date

The Couch to 5K® Appsponsorship has over

ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016

Special K® Case Study 20 million views & counting

5

We sent emails targeted directly to active women, generating more than

impressions nationwide.3.7 million

800Kimpressions

PLUS newsletterswith over

ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016

Special K® Case Study 20 million views & counting

6

In as little as 5 months into their campaign, Kellogg’s new message has generated over

20 million impressions withactive women

150 thousand instantengagements

and has received over

ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016

Special K® Case Study 20 million views & counting

7

240K

.85%

.23%

COUCH TO 5K

Sponsored Downloads

LP TAKEOVER

Average CTR

SPONSORED CONTENTARTICLE TAKEOVER

Average CTR

ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016

Special K® Case Study 20 million views & counting

8

ACTIVE Network has the connections to help your brand excel in an active world.

Who do you need to target? What message do you need to get across?

Email us at mediasales@activenetwork.com

or call us at 888.227.9826

ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016

Special K® Case Study 20 million views & counting