soroptimist international of the americas

INCREASING COLLECTIVE IMPACT: ENGAGING OTHERS IN THE SOROPTIMIST MISSION

PUBLIC AWARENESSPUBLIC RELATIONS MANAGER KAMALI BROOKS

Soroptimist International of the Americas

July 16-17, 2012

Soroptimist International of the Americas

July 16-17, 2012

CollectiveImpact

IncreasedRecognition

Governor’s Round Table

Recognition Goal

42nd Biennial Convention Soroptimist International of the

Americas

SIA will be recognized for its efforts to improve the lives of women and girls.

Governor’s Round TableSoroptimist International of the

Americas

Collective Impact

42nd Biennial Convention

Governor’s Round Table

Increase Collective Impact

42nd Biennial Convention Soroptimist International of the

Americas

Participate in SIA programs, Women’s Opportunity Awards

Governor’s Round Table

Increase Collective Impact

42nd Biennial Convention Soroptimist International of the

Americas

Undertake local women and girl-focused projects

Governor’s Round Table

Increase Collective Impact

42nd Biennial Convention Soroptimist International of the

Americas

Implement SIA’s visual identity

Governor’s Round Table

Increase Collective Impact

42nd Biennial Convention Soroptimist International of the

Americas

Help SIA shape the future

Soroptimist International of the Americas

July 16-17, 2012

IncreasedRecognition

Increased Collective

Impact

Governor’s Round Table

Governors’ Role

42nd Biennial Convention Soroptimist International of the

Americas

Increase collective impact through region public awareness chairs

Governor’s Round Table

Public Awareness Chair Duties

42nd Biennial Convention Soroptimist International of the

Americas

BE BRAND WARRIORS

Governor’s Round Table

Public Awareness Chair Duties

42nd Biennial Convention Soroptimist International of the

Americas

Visit SIA website

Governor’s Round Table

Public Awareness Chair Duties

42nd Biennial Convention Soroptimist International of the

Americas

Promote resources

Governor’s Round Table

Public Awareness Chair Duties

42nd Biennial Convention Soroptimist International of the

Americas

Encourage clubs to contact SIA for help or to report mission-focused projects

Governor’s Round Table

PR Resources

42nd Biennial Convention Soroptimist International of the

Americas

Governor’s Round Table

Logos

42nd Biennial Convention Soroptimist International of the

Americas

Governor’s Round Table

Customizable Templates

42nd Biennial Convention Soroptimist International of the

Americas

Club and region website templates

Media templates

Club stationery templates

Governor’s Round Table

Local Publicity Tools

42nd Biennial Convention Soroptimist International of the

Americas

New club publicity template

Publicity kits

Speeches

Audio PSAs

Media Kit 101

Governor’s Round Table

PR Guides

42nd Biennial Convention Soroptimist International of the

Americas

Website guidelines

Graphic Identity & Style Manual

Exhibit Guide

Photo Guide

Governor’s Round Table

Translated Resources

42nd Biennial Convention Soroptimist International of the

Americas

臺灣資源EspañolPortuguês한국 자원 日本語資料

REGION THEMES

Soroptimist International of the Americas

July 16-17, 2012

Governor’s Round Table

Consider the Following

42nd Biennial Convention Soroptimist International of the

Americas

Federation presidents do not have themes

Governor’s Round Table

Consider the Following

42nd Biennial Convention Soroptimist International of the

Americas

No need to rely on themes to set yourself apart

Governor’s Round Table

Set Biennium Apart

42nd Biennial Convention Soroptimist International of the

Americas

Work on important issues and do good projects

Encourage clubs to support federation focus

Participate in Women’s Opportunity Awards

Apply for Soroptimist awards Receive recognition for good projects

Encourage clubs to complete Club Award form

Governor’s Round Table

When Themes Work

42nd Biennial Convention Soroptimist International of the

Americas

Spring conferences, leadership trainings and similar meetings

Governor’s Round Table

Themes

Provide centerpiece for meeting

Generate excitement

Provoke interest Motivate attendees

42nd Biennial Convention Soroptimist International of the

Americas

Governor’s Round Table

PR Questions

42nd Biennial Convention Soroptimist International of the

Americas

Contact me:kamali@soroptimist.org

Governor’s Round Table

Thank you!

We will now take a 15 minute break.

42nd Biennial Convention Soroptimist International of the

Americas