solomo roadmap to success

HOW WE CORNER THE GLOBAL LOCAL MARKETLJCL GROUP Phase One

RESEARCH & DISCOVERY

Complete a thorough Business Analysis to clearly understand the market space to best monetize and optimize your web presence, i.e.

▪ Design and Personalization▪ Brand Identity▪ Domain Assets▪ Market Profile▪ SEO Analysis▪ PPC Analysis▪ Preferred Site Models▪ New Sales/Ecommerce Strategy▪ Mobile Strategy▪ API Requirements

ONLINE OBJECTIVES Develop a fully-functioning and integrated online retail

sales platform based on industry and market-specific best practices

Substantially increase online retail sales

Launch new web site with interactive videos, ecommerce and E-newsletter

Initiate a marketing and technology plan to enhance the sales and brand awareness of the your brand by generating new sales streams / word of mouth

Expand business to include other product lines and an affiliate marketing program to diversify and stabilize customer loyalty

OFFLINE OBJECTIVES

Aggressive PR campaign built around local, regional, national events

Leverage publicist relationships

Targeted national Print/TV media advertising

Create street team and outdoor displays in target locations where fans/ads exist

Host offline events and co-promotions to highlight services/products to key stakeholders, investors, and high end customers

Incorporate public/private partnerships in the marketing mix

WEB STRATEGY

We create, maintain and help you monetize your website by: engaging customers & incentivizing loyalty conforming to best practices for:

1. SEO2. Usability3. E-Commerce security4. Analytics

exercising scalability as the E-business grows integrated management of external applications leveraging easy-to-use admin tools to allow non-technical

personnel to manage content constant monitoring “under the hood” of your E-Business.

SOCIAL MEDIA BUZZ

YouTube: Develop a custom TV Channel

focused on three main products/services

Advertisement overlays for all videos, sponsor ads

Publish with appropriate metadata, keywords to ensure SEO value

Expand Social Media Presence: Foursquare / Flickr Pinterest / Linkedin Crowdfunding Platforms / Tumblr

SITE MONETIZATION

Create online shopping platform w/ merchant processor and web management platform

Integrate accounting/Inventory Automate shipping through API

(UPS, USPS or Fed Ex) Create simple product

management tools to allow a diversified future product catalog

Ensure purchaser security Publish product feed to Google

Base

TRADE SHOW & POS MATERIALS

Create Media Kit, including… Promotional Materials Packaging POS Branding Retail Display Units Email Newsletter Templates Digital Advertising Elements Web Site Elements Video Elements

ONLINE ADVERTISING

Facebook Ads: Create an advertising

campaign to draw retail customers to Facebook page/retail site

Testing, Optimization, Refinement

Explore additional PPC and display advertising opportunities AdWords, Yahoo & Bing Clicks-Per-View (CPV)

Networks

EMAIL MARKETING

Taste Maker Outreach: Generate online word-of-mouth

through engaging key bloggers/writers with product samples, interviews, etc

Email Newsletter Distribution: Develop email campaigns for

current customers, sponsors, stakeholders

Segmentation, targeted mailing by geography, season

COUPONING

Couponing: Create discounts through

various online deal sources to encourage retail sales, SEO

Additional Social Media: Explore and create profiles

on additional social media networks to provide additional SEO value, greater long-tail returns

EXPANSION MODELPhase Two

AFFILIATE PROGRAMS

Incoming Affiliate Programs: Develop relationships with “like-

minded” industry service providers to expand market of related products to target audience

Outgoing Affiliate Programs: Leverage related products into

affiliate programs where your products are also sold to increase online sales

Timeline

TASK

Accept Proposal & Make Initial Payment Meet to establish expectations, basic

project parameters Preparation for SEO, market best practices,

site design Develop list serv of partners, customers,

stakeholders, etc. Present design templates & obtain approval Begin work on web site Soft launch via social media marketing

platform/shipping APIs Establish PR and ad campaign for QRT 1,

2013

Done Day 1-2 Day 3-

10 Day 3-

13 Day 10-

15 Day 16 Day20-

25 Day 26

Timeline (contd.)

TASK

Begin Stage 2 Initiate media interviews online, radio, tv Plan private networking events Generate emailing templates, landing

pages Create & distribute new brochures,

product displays, etc Additional social media integration Monitor web inquiries, likes, followers,

etc. Launch first e-mail newsletter of month Prep trade show displays for upcoming

conferences and networking events

Day 27-32 Day 33-37 Day 37-38 Day 39-48 Day 39-50 Day 41-50 Day 50-54 Day 50-57

Timeline (contd.)

TASK

Advertising performance monitoring, optimization

30-day web site traffic review Additional site optimization, update content

from new media appearances Begin outreach for sales/affiliate relationships Monitor site performance, revise/optimize as

needed Pursue wholesale partnerships, expand

product line Manage strategy for advertising, promotions,

web site maintenance, creative services Equip sales team with products, displays,

strategy

SPRING2013

Day 57-60

Day 61-67

Day 67 Day 68-

69 Day 70 Day 71-

90 Day 91+ Day 91+

Contact UsGeorgia2870 Peachtree Road, Suite 476Atlanta, Georgia 30305Office - (404) 991-3709

Florida221 N. Hogan Street, Suite 501Jacksonville, FL 32202 Office - (904) 962-7284

New York154 Grand StreetNew York, NY 10018Office - (646) 807-4579

Website Twitterwww.ljclgroup.com

@ljclgroup