solidfire and saas winning the operational battle
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© 2016 NetApp, Inc. All rights reserved. 1
SolidFire and SaaS: Winning the Operational Battle
Jeramiah Dooley Principal Architect, SolidFire Office of the CTO @jdooley_clt
© 2016 NetApp, Inc. All rights reserved. 2
Agenda
1) Market Overview
2) FBSF and a History of Success
3) SaaS and the New Normal
4) Introduction to SolidFire
5) Call to Action
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
About SolidFireThe de facto flash block storage for service providers worldwide
• Over 450 Employees • Group HQ: Boulder, Colorado• North America• EMEA• APJ• Acquired by NetApp Feb 2016
• Scale-out Architecture• Self Healing High Availability• Guaranteed QoS• Complete System Automation• In-line Data Reduction• 3rd Generation of Hardware• 8th Generation of Software
The de facto flash block storage for service providers worldwide
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
Global Service Provider Market Trends The de facto flash block storage for service providers worldwide
www.451research.com SP Trends 2016 Report
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
The Hosting Market is ChangingThe de facto flash block storage for service providers worldwide
$82B2019
$20B2019
IaaSFrom $8B in 2015
Managed HostingFrom $42B in 2015
By 2019 total market size will be $20B with AWS owning over
64% market share
While not growing as fast the total market opportunity is greater at
$82B by 2019
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
The Fueled by SolidFire Program is designed to help hosting service providers define, develop and capitalize on the new market opportunities made available by implementing SolidFire storage as part of their core
infrastructure.
Welcome to the Fueled by SolidFire Program™The de facto flash block storage for service providers worldwide
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
Program BenefitsThe de facto flash block storage for service providers worldwide
1Reduce Productization TimeBy offering SP experienced resources to deliver onsite go-to-market pricing and positioning workshop assistance for both executive and product management teams.
2Driving Improved Systems UtilizationBy collaborating on joint marketing efforts to drive leads to cloud provider’s sales teams driving both revenue and utilization.
3Help Develop New Marketing OpportunitiesBy delivering broad industry expertise and market knowledge, SolidFire can help you develop unique solutions with differentiating value propositions to better serve your customers cloud-hosting needs.
4Improve Sales Engineering EffectivenessBy delivering deep technical training to your sales engineers that aligns with the technical architecture of SolidFire storage architecture and the overall value proposition of your productized solution.
5Improve Account Executive EffectivenessBy delivering effective sales training to ensure your account executives deliver the right storage related value proposition to your customers.
6Help Service Providers Reduce ChurnBy delivering an innovative storage architecture specifically designed for large-scale service providers.
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
Business Outcomes when Fueled By SolidFireThe de facto flash block storage for service providers worldwide
1Monetize Storage Like Never Before• Charge for performance delivered don’t give away to fix a
issue• Sell additional services (snap, encryption, etc.) without
licensing fees• Multiple ways package storage: IOPS/GB, Tiered, IOPS
add-on
2Streamline Operations• Eliminate up to 93% of performance related issues (ESG
report)• Troubleshooting by L1 resources• Automation and integration for now & tomorrow• Eliminate tech refresh data migrations (cost 54% of original
purchase price)
3Win More Customer Applications• Differentiate with market focused, specialized services
backed by meaningful SLAs• 68% of enterprises run less than a fifth of their application
portfolio in the cloud; target business critical applications• “Branding Story”
4Reduce Risk• No more start-overs or heavy lifts to automation and
integration - Flash Forward Guarantee• Movable storage – no stranded assets• Avoid integration lock-in and deep platform skill costs - our
support
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
Global ExperienceThe de facto flash block storage for service providers worldwide
Fueled by SolidFire Program service provider customers are supported across all global markets
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
FBSF PortfolioThe de facto flash block storage for service providers worldwide
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
The SaaS Market Dwarfs BothThe de facto flash block storage for service providers worldwide
$112B2019
SaaSFrom $50B in 2015
The growth is due to organizations of all sizes
becoming comfortable with cloud software offerings to add to, or at
the expense of, on-premise solutions.
SaaS Market Opportunity
Reports of SaaS market size vary BUT generally agree that:o 2015 SaaS Market: ~$50B (IDC, 2016, TBR, 2016)
– Storage opportunity: ~$16.5B(1)
o 2018 SaaS Market Forecast: ~$70B, with an ~8% CAGR (IDC, 2016, TBR, 2016)
– Storage opportunity: ~$23B(1)
o Regional Trends: (TBR, 2016)
– North America: >50% of SaaS sales – EMEA: 2nd largest market driven by UK, France, and Ireland– APJ: Smallest opportunity but fastest growth
SaaS Market Opportunity
Global Opportunity:2015: Global SaaS market earmarked $49
billion 2018: Global SaaS forecasted to earn $67
billion with a CAGR of 8.14%Public cloud SaaS growth driven by social
networking, search, ecommerce, email trends
H1CY15 SalesForce was #1 SaaS provider with 10.8% of market, MSFT #2 with 7.9% share
Source: Technology Business Research, 2016
SaaS Market Growth
● SaaS 5x the growth of traditional software
● Cloud software will grow to surpass $112.8 billion by 2019 at a CAGR of 18.3%
● 5-30% of SaaS revenue is from initial sales, 75-95% is from new functionality delivery and upsell
*Only “applications” (green) considered SaaS for SolidFire campaign(IDC, August 2016)
SaaS Value Proposition & Proof“A growth market: 5x more growth than traditional software” - ESG
Development and Testing
Accelerate development:
1. Reduce risk and simplify the software development lifecycle on a common platform
2. Enhance developer productivity with a programmable infrastructure
3. Automate every aspect of global efficiency, self-healing, scale-out architecture
4. Integration with commonly used tools and platforms, such as OpenStack
Production Applications
Predictable end user experience:
1. 24/7 application availability prevents user churn
2. Deliver quality user experiences with consistent high performance guaranteed by QoS
3. Scale performance and capacity without end user disruption
4. Keep cost in line with revenue - scale out enables granular growth, reducing capital expenditures (CapEx)
© 2016 NetApp, Inc. All rights reserved. 16
Taking Care of the Business AND the Developers
Balance storage spend with revenue
Unlock new markets through differentiated
offer
Reduce Complexity and Time To Value
Improve customer experience and
satisfactionBusiness Benefit
© 2016 NetApp, Inc. All rights reserved. 17
Taking Care of the Business AND the Developers
Balance storage spend with revenue
Unlock new markets through differentiated
offer
Reduce Complexity and Time To Value
Improve customer experience and
satisfaction
From Commit to Customer
Be the disruptor, create something
amazing
Exceed customer expectations
Develop all you want, we’ll make more
Business Benefit
SaaSBenefit
© 2016 NetApp, Inc. All rights reserved. 18
Taking Care of the Business AND the Developers
Balance storage spend with revenue
Unlock new markets through differentiated
offer
Reduce Complexity and Time To Value
Improve customer experience and
satisfaction
From Commit to Customer
Be the disruptor, create something
amazing
Exceed customer expectations
Develop all you want, we’ll make more
Business Benefit
SaaSBenefit
Technical Advantages
Grow Granularly (performance & capacity)
No wasted capacity
Accelerate Innovation / Flexibility to experiment
Continuous Integration / Continuous Delivery
Eliminate handoffs
Develop in parallel environments
(production/test)
Predictable, guaranteed performance
Multi-tenant, Multi-workload consolidation
24/7 Application Availability
Integrate w/Existing Orchestration Suites
(OpenStack & VMware)
Simplify Solution Automation No growth limitations
© 2016 NetApp, Inc. All rights reserved. 19
Taking Care of the Business AND the Developers
Balance storage spend with revenue
Unlock new markets through differentiated
offer
Reduce Complexity and Time To Value
Improve customer experience and
satisfaction
CODE ON.
From Commit to Customer
Be the disruptor, create something
amazing
Exceed customer expectations
Develop all you want, we’ll make more
Business Benefits
SaaSBenefits
Technical Advantages
Grow Granularly (performance & capacity)
No wasted capacity
Accelerate Innovation / Flexibility to experiment
Continuous Integration / Continuous Delivery
Eliminate handoffs
Develop in parallel environments
(production/test)
Predictable, guaranteed performance
Multi-tenant, Multi-workload consolidation
24/7 Application Availability
Integrate w/Existing Orchestration Suites
(OpenStack & VMware)
Simplify Solution Automation No growth limitations
“SolidFire is an all-flash array. We know we’re going to consistently get faster response times. I don’t have to segregate applications on it; I don’t have to think about it. It helps us in terms of planning and the resources and time required to maintain it.”
Ultimate can now deliver business-critical apps from a shared storage infrastructure with guaranteed storage performance. “SolidFire alleviated the performance and stability challenges we were having,” Steven said. “Now the customer experience is back to what they expect. They’re happy, and we’re happy.”
“It all ties into reaching markets that were previously untappable,” Talton said. “We wouldn’t have been able to move toward a cloud-centric model without starting to decentralize things in a more distributed manner. The transformation is everything from an architecture and a mindset to how you spin up and deliver applications. You’re changing how quickly you can release next-generation products and services and build out performance to guarantee a better customer experience.”
“A lot of clients join HedgeServ not only for the services we offer today, but for those we can develop for them quickly. SolidFire accelerates our production and QA environments so we can develop and deliver high-quality applications faster—our advantage for staying profitable and competitive.”
SaaS Customer Examples
Balance storage spend with revenue
Unlock new markets through differentiated offer
Reduce Complexity and Time To Value
Improve customer experience and satisfaction
© 2016 NetApp, Inc. All rights reserved. 21
Builtfor dynamic
infrastructure
Bornout of the cloud
Designedfor consolidation
of mixed workloads
Enablesa next generation
datacenter
© 2016 NetApp, Inc. All rights reserved. 22
Self-healing, shared-nothing data protection
Deep automation integration with
management and orchestration platforms
Always-on global deduplication,
compression and thin provisioning
Granular, non-disruptive scale
Predictable, guaranteed storage
performance
The All-Flash Array for the Next Generation Data Center
© 2016 NetApp, Inc. All rights reserved. 23
Scale-Out Agility
Linear and non-linear scaleof performance and capacity through mixed node support
Expand / contract without disruption or reconfiguration
Automatic load balancing across nodes
Guaranteed compatibility between all SolidFire storage nodes
Performance
Cap
acity
58TB 200,000 IOPS
78TB 250,000 IOPS
98TB 300,000 IOPS
138TB 400,000 IOPS
Future-proof your storage investment
Eliminate storage migrations and forklift upgrades
Never wait 3 years for an upgrade
© 2016 NetApp, Inc. All rights reserved. 24
Guaranteed Quality of Service (QoS)
SolidFire QoS Eliminates of traditional performance related storage problems – ESG 2015
Dynamically Allocate, Manage and Guarantee storage performance independent of capacity
Define / enforce Min, Max and Burst settings for each application / volume
© 2016 NetApp, Inc. All rights reserved. 25
Boot Storm
SolidFire QoS Eliminates of traditional performance related storage problems – ESG 2015
93%
Eliminating Noisy Neighbor Applications
© 2016 NetApp, Inc. All rights reserved. 26
Complete System Automation
A fully automated next gen datacenter is critical to delivering greater strategic value to the business Native REST-based API Deep integration with management and
orchestration platforms Support development of user-facing storage controls Reduce risk of human error and associated with
complex administrative tasks Enables rapid deployment of applications and services
“SolidFire Automation helps lower operating expenses by up to – ESG 2015
67%
© 2016 NetApp, Inc. All rights reserved. 27
Complete System Automation
SDK
Self-Service PortalLeverage SolidFire’s upstream OpenStack integration for day one operational efficiency
Simple Push Button ManagementAllow clients to create
volumes & accounts, set up new host configurations,
boot from SAN or image with APIs through PowerShell
Completely Programmable Storage
Deep API integration builds upon the programmatic nature of the Software Defined Data Center
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---28
VMware Virtualization on SolidFirevSphere Integration
SRAfor Site Recovery Manager
Fully Integrated, on-node VAAI and VASA providers
VMware vCenterweb plug-in
SolidFire QoS integrated with VMware Storage I/O Control
VVolsgranular, per-VM QoS
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---29
VMware Virtualization on SolidFire
Customer SuccessValidated Interoperability
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---30
The Performance Block Storage Choice for OpenStackDeep OpenStack Integration
Create, snap, clone and manage SolidFire volumes directly
SolidFire driverfully integrated into OpenStack - no additional features / licenses required
Eliminates arduous management layers between OpenStack and the storage system
SolidFire Cinderdriver enables all OpenStack block storage features
Configure SolidFire as block storage back-end in under a minute
Ability to setand maintain true QoS levels on a per-volume basis
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---31
The Performance Block Storage Choice for OpenStack
Customer SuccessValidated Interoperability
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---32
256-bit encryption-at-rest
Global efficiencies Dedupe and compression
Snapshots and clones
Replication Synchronous / asynchronous
Cloud-based monitoring
Integrated cloud backup
Comprehensive logging
All Inclusive Feature Set
Secure multi-tenancy VLAN support, volume access groups
Simultaneous multiprotocol support FC / iSCSI
Deep integrations VMware, OpenStack, CloudStack
Provided at no additional costs
© 2016 NetApp, Inc. All rights reserved. --- NETAPP CONFIDENTIAL ---
Customer ApprovedThe de facto flash block storage for service providers worldwide
Service Providers Cloud Providers
© 2016 NetApp, Inc. All rights reserved. 34
Thank you!
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