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SOFTWARE PARK
Copyright © 2010 Software Park Rights Reserved1
SOFTWARE PARK
THAILANDDr.Thanachart Numnonda
31 January 2011
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: Agenda
• ICT Trends & THAILAND ICT MARKET OVERVIEW
• SOFTWARE PARK THAILAND
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ICT Trends & THAILAND
ICT MARKET OVERVIEW
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New Business Rules
Communication Shift
Social Networks
Socializing & Sharing
: Technology & Social Shift
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The Future is social.
Everything is everywhere.
Everything is changing fast.
Everything is mobile.
Everything is fast.
: Impacts
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Global Direct, Open CustomersCommunication
Transparency
Work RemotelyDigital Life Convergence
(e.g. Social Media)
(Work and Personal lines are blurring)
(Customers, Resources, IPs are acquired everywhere)
(Mobility Trend)
(Blogs, Social Computing) Brief Collaboration(Assemble the best, Disassemble upon completion)
Source : I’m Cloud Confused
: The Enterprise World we live in 2010
and Beyond
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: Next Major Computing
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: Smart Phone
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: Tablets
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Internet users 24 millions
Mobile users more than 69 millions
Mobile broadband users 1.66 millions
Smart phones sold in 2010 > 1.2 Millions
Facebook users more than 7 millions
: Technology Usage in Thailand
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The Thai IT market is the largest in the South East Asia region and, is projected to grow at a CAGR of 12% over the 2010-2014 period.
The total value of Thai domestic spending on IT products and services should pass US$5.4bn in 2010 and US$8.7bn by 2014.
: Thailand’s ICT Market Highlight
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Economic Recovery in 2010
Growing PC penetration
New technologies and business models, mobile Internet, Cloud computing, 3G mobile and WiMAX, and industry trends, such as software-as-a-service (SaaS), Green IT and virtualization
Thai Smartphone market up 200%The first 6 months of this year saw the smart phone market
reach 330,000 handsets
The market expects to reach 1.2 million handset units by end of 2010.
: Thailand’s ICT Market Highlight
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Broadband market is growing
Lower price with higher bandwidth
2.6 Million Homes has broadband
Average speed is 6 Mbps
Market size 20,000 million bahts
Cloud computing is emergingMany enterprises now consider the private cloud
Some company; True IDC & TOT, start to invest on the public cloud
Internet banking & mobile banking / e-commerce is growing
: Thailand’s ICT Market Highlight
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: Fixed, Mobile & Internet Usage
Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC.
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69 Million mobile users in Thailand
24 Million Internet users as of June 2010, 35% penetration
Mobile broadband users 1.66 million, was only 595,000 last year.
By 2014, the number is expected to rise to almost 30 million.
100,000 users of Facebook on mobile phones.
: Mobile & InternetUsers 2010
Source: 1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC. 2. Internet Telecommunication Union 3. www.nso.go.th
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12 Million mobile Internet users as of June 2010, 17% penetration
Mobile Internet Market size is 1,000 Million bahts
Telco providers
AIS (300,000 Aircard Users)
DTAC
True: 3G Testing in Bangkok
TOT : 3G
CAT : CDMA
: Mobile InternetUsers 2010
Source: AIS
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: Thailand’s ICT Market 2008-2009
& Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thailand
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: Thailand’s ICT Market 2008-2009
& Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thailand
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: Thailand’s Software Market
2008-2009 & Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thailand
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: Thailand’s Software Market
2009 by Sector
Source: SIPA, ATCI, NECTEC, Software Park Thailand
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SOFTWARE PARK
THAILAND
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May 1997 : Approved by the cabinet
November 1999 : Established and moved to the current building
April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn.
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Software Park Thailand National Science and Technology Development Agency (NSTDA)
Ministry of Science and Technology, Thailand
“To become a top-rate learning organization that supports entrepreneurs to create a strong world-class software industry, making software an enabler for competitiveness of the Thai economy.”
: OUR VISION
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: Software: “social infrastructure”
GrowthGrowthEngineEngine
EnablersEnablers
High Performance EconomyHigh Performance Economy
EducationEducation PublicPublicHealthHealth
IndustryIndustry&&
BusinessBusinessEtc.Etc.
Information TechnologyInformation Technology
Software IndustrySoftware Industry
NationalNationalWealth Wealth
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พนททงหมดของอาคารเขตอตสาหกรรมซอฟตแวร
พนทใชสอยรวมทงหมด 13,228.65 ตารางเมตร
•พนทแบงออกใหเชาตงแตชน 5-12 7,865.75 ตารางเมตร
•พนทสำหรบหองอบรมสมมนา ชน 3 1,291.33 ตารางเมตร
•พนทสำนกงานชน 4 1,030.19 ตารางเมตร
•พนทศนยบมเพาะ ชน 5 407.95 ตารางเมตร
•พนทหองสมด ชน 5 21.98 ตารางเมตร
•พนทสวนกลาง 2,611.45 ตารางเมตร
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SWP Services
Technology Transfer
• Promote transfer of relevant
technologies for software
industry –professional and
management levels
Technology Enabling Services
Provide technology PlatformCollaborate with stakeholder to provide latest technology to alliances
Infrastructure & Facility Support
Office Rental, Training & Meeting Room Rental, Park Clustering
IT Advisory
• Improve standard of local software companies to international level
Software Business Enabling•
• Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness
•Collaboration with the industry • Create environment conducive for software businesses
: OUR MISSION
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: INSIDE SOFTWARE PARK
Infrastructure & Facilities Support
Incubation
Software Business Enabling
IT Enablement IT Advisory
Technology Transfer
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ขอมลเบองตนเกยวกบพนท
• พนทแบงเปน 69 ยนต• ขนาดเลกสด 8.58 ตารางเมตรและใหญสด 1,345 ตารางเมตร
พนท 8.58 - 34.81 ตารางเมตร จำนวนผเชา 16 บรษท 1 สมาคม พนท 62.17 – 96.19 ตารางเมตร จำนวนผเชา 9 บรษท พนท 101.93 - 197.75 ตารางเมตร จำนวนผเชา 16 บรษท พนท 202.03 – 382.68 ตารางเมตร จำนวนผเชา 11 บรษท 1 มลนธ
: Facility Enabling Services
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: Infrastructure & Facilities Support
During 2000-2009 • 140 companies, 3 Associations / 32 International companies
• At present : 100% Occupied, 53 companies (10 are international) • 1,017 workers employed
• Generating US$ 9.7 Million Income; Export US$ 1.0 Million.
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: Inter. Companies in our house
S3 (pronounced "S-cube") targets on Research/Development in IT and Engineering. Expertise is based on strategic tools for industry mainly Computer-Aided Decision for Management, Design, and Manufacturing using variety of technologies.
Game design, game programming, 2D and 3D art and animation, game music and sounds.
provider of enterprise-class process automation solutions that help software development organizations establish effective end-to-end processes
Specialization on sales and services for precision tools and also SPC application software
Technology service and management consulting company, focusing on three key areas: Design, Data Entry and ICT.
Development of complete website solutions from design to web application development / Web System and database design
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• ตงอยท ชน 6 ยนต A ทนจดทะเบยน 1 ลานบาท เขามาอยทอาคารซอฟตแวรพารค เมอวนท 1 กรกฎาคม 2551 โดยอยในพนทขนาด 22.10 ตารางเมตร จนเมอวนท 16 มถนายน
2552 จงไดยายมาอยทชน 6 น และขยายพนท เปน 77.23 ตารางเมตร
• ผรวมกอตง เกดจากการรวมตว ชวยกนทำ ของนกเรยนทนรฐบาล 3 ทาน ไดแก ดร.อรรถกฤต ฉตรภตอาจารยประจำ (วทยาศาสตร) ม.จฬา, ผศ.ดร.บญญฤทธ อยยานนวาระ อาจารยประจำ SIIT ม.ธรรมศาสตร และดร.พเชษฐ กจธารา อาจารยประจำ (วทยาศาสตร)
ม.มหดล
• ปจจบนเปนเวบไซดทางดานการศกษาอนดบหนงของประเทศไทย โดยไดรบรางวลเวบสงเสรมการเรยนรดเดน ป 2547 จาก สมาคมผดแลเวบไทย, รางวลเวบสอวทยาศาสตรดเดน 2549
จากกระทรวงวทย และ รางวลเวบการศกษาทมยอดผเขาชมสงสด ประจำป 2006 และ 2007 (จดอนดบโดย TrueHits) ปจจบนมยอดผเขาชมเวบไซดโดยเฉลยประมาณ 35,000 -
40,000 UIP ตอวน
• สามารถสรางรายไดในป 2552 เปนเงน 8.07 ลานบาท
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• Sanuk Games is a global casual game publisher and developer established in 2003.Our studio is based in Thailand and our publishing business is based in France.
• Shipped over 40 games on DS, Wii, PSP, PS3 and iPhone – some as a developer, some as a publisher.
• As a publisher, they have released games on Sony’s Playstation Store, Nintendo’s DSiWare and Apple’s AppStore.
• Total revenue in 2009 22.29 million baht
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• ตงอยทชน 7 และชน 12 เนอททงหมด 265.58 ตารางเมตร• ทนจดทะเบยน 3 ลานบาท • เรมเขามาอยในอาคารซอฟตแวรพารค ดวยการ เขารวมโครงการ Incubation ในนามของดร.วชต ซายเกลา ปจจบนทมผบรหารประกอบดวยคณฐตมา สวรรณรฐ และคณศศธร ประดษฐพงศ • สามารถสรางรายไดในป 2551 เปนเงน 42.36 ลานบาท และไดเสยภาษเงนไดนต บคคลเปนเงน 1.10
ลานบาท• เปนบรษทผพฒนา และใหบรการระบบบรหารจดการขนสงสนคาดวยเทคโนโลย GPS มา ตงแตป 2546
โดยมวตถประสงคเพอการวจยพฒนาการผลตสนคาและใหบรการระบบบรหาร การขนสงแบบครบวงจรอยางมประสทธภาพ
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• Located on 7 th Floor (128.88 sq.m) • Established in 2002, Identify has continuously developed
RFID solutions with a track record for several RFID innovations such as RFID warehouse management (TICTA Award 2009)
• RFID fleet management (ICT Award 2009) as well as 3 patent on RFID solutions.
• Total Revenue in 2005 is 7.07 million baht
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: Software Business Enabling
Collaboration with Industry Enabling software business on the new IT
Trends Business Matching Promote Thai Software Brand Go to Market Program (Local/International) Empowerment Program Develop Strategic Alliances
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Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness.
OBJECTIVE:
: IT Enablement
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Set Strategic Plan & activities
Mutual Goals
Get Requirement and Information
Form-up Alliance
Choose Potential Partners
Identify Strategic Industry1
2
3
4
5
6
: IT Enablement Process Journey
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HEALTHCARE
FOOD & AGRICULTURAL
TOURISM
RETAIL
LOGISTIC OTHERS
: IT for Interest Industries
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: What IT Enablement Did?
e-Marketing for 1-3 Stars Hotels
e-Marketing for SMEs
IT for SMEs
E-Marketing for Hotel Industry
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: IT Professional Development
Technology Transfer
The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas.
PARTNERS:
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: Technology Transfer
Professional Short Courses:
A variety of courses in 4 categories for IT professionals to learn the skills and acquire the knowledge with the experienced instructors of the partner organizations. The 4 categories:
IT Management
SW Architect and Design
SW Engineering and Process
SW Technology : Java, Microsoft
Professional Training Program: RSA Conference 2009,San Francisco USA
Strategic IT Governance & Information Security Management
Information Security Manager
Information Security Administrator
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: Technology Transfer
Certification Programs for Professionals:
A funding program to support and promote the individual’s possesses the capability to competently perform the role in an organization.
2006 – 2008 (# of Certified Professional)
• Certified Information Auditor (CISA) - 9
• Certified Information Security and System Professional (CISSP) - 7
• Certified Software Project Manager (CSPM) - 24
• Certified Software Quality Analyst (CSQA) - 15
• Certified Software Tester (CSTE) - 12
Technology/Management Seminars:
A series of the seminars to disseminate knowledge and information on leading-edge technologies, update trends of the IT and SW industry, the management best practices and related topics benefiting the Thai SW industry.
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Tech Trends 2011 : 16 Dec 10
2010 : Bangkok Software Summit
: Activities
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: IT Advisory
Knowledge-based center to increase productivity and improve quality of software companies to achieve business excellence through software process improvement.
Community/ PartnershipThailand SPIN, Expert Pools, SEI Partner Alliance
Knowledge based centerNewsletter, Tools, Process Library, BOK
White paper, Articles.
UserMaturity
OrganizationMaturity
People Maturity
CMMI ACQ• CMMI Dev• CMMI Ser.• People CMM• ISO 9000• ISO 20000• ISMS
• PSP• TSP• Lean• ITIL• SPI AI• SPISE
CMMI in Thailand Maturity Level 2: 9 company Maturity Level 3: 23 company Maturity Level 5: 1 company
Total 33 Company
SPIAISPIAI
Industry Maturity:• (SW Productivity Repository
and Benchmarking)
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: IT Advisory
INITIATIVES FOR ACADEMY
SPIseSPIse Builds up Software Process Improvement Knowledge to Thai Academic by transferring Knowledge from S/W Industrial to Lecturers.
10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates.
49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual.
The SPI AISPI AI pattern Software Process Improvement course for educating Thailand Academy SPISPIAIAI
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SPI@ease Program: Provide funding support up to 70% for the cost of CMMI implementation To 25 Thai Software Enterprises.
64% of CMMI Organization in Thailand are from the SPI@ease Program.64% of CMMI Organization in Thailand are from the SPI@ease Program.
Maturity Level 2: 8 companies
Maturity Level 3: 13 companies Total 21 Companies
: IT Advisory
INITIATIVES FOR INDUSTRY
GartnerGartner: Thailand is one of the top 30 off shoring destinations (December, 2008)
103 Thai Software developers are training and implementing PSP in their organization. 33 Thai Certified PSP Developers. “No.1 in Southeast Asia”
“No.1 in Asia Pacific”“No.3 in the world”
PSP Initiative Program: Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People.
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INITIATIVES FOR COMMUNITIES
Thailand SPINThailand SPIN: Promote software process improvementsoftware process improvement &software quality &software quality by providing forums for discussions and sharing of software improvement experiences andideas through 3 main areas:Testing, Project Management, Product and Process Quality Assurance.
The IASA ThailandThe IASA Thailand chapter exists to promote IT ArchitectIT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas.
9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members
4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.
: IT Advisory
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•Thai Software e-Market • Mobile Application Testing Center
•SPI@Ease II• Cloud Computing Training
•Iphone / Mobile Training• Software Park Branch
: StrategicProject 2011
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: Asian IT Cluster & Partnership
Malaysia MSC & Technology Park
Myanmar ICT Park
Vietnam Software Park
Korea
India,STPI
China MOU between Software Park Thailand & Software Park/IT- related organizations
2003.01.21 Myanmar ICT Park
2000.10.31 Korea Institute of Multimedia Contents & Software2005.06.21 Korean Game Development & Promotion Institute
2004.06.22 MSC Management Services Sdn. Bhd.
2007.07.11 Software Association of New Hampshire
2007.10.29 Singapore Hangzhou Science & Technology Park2008.04.23 Value-added Service Committee China Association of Communication Enterprise2008.05.12 Hangzhou Economic & Technological Development Area (HEDA)
2008.02.18 Hong Kong Wireless development Center
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Software Park Thailand
Innovation Cluster 1,Thailand Science Park
Software Park Phuket
Korat Software Park
E-saan Software Park
Chiang Mai Software Technology and Outsourcing Centr
: Thailand IT Cluster
www.swpark.or.th
www.sciencepark.or.th
www.softwareparkphuket.com
www.koratswpark.org
www.esswpark.org
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•Thai Software e-Market • Mobile Application Testing Center
•SPI@Ease II• Cloud Computing Training
•Iphone / Mobile Training• Software Park Branch
: StrategicProject 2011
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Question ?
WWW. SWPARK.OR.THwww.facebook.com/softwareparkthailand
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