socon12: the creative (not creepy) perks of social media monitoring

PERKS of SOCIAL

MEDIA ANALYTICS

The CREATIVE (not creepy)

– Adam Rice,@looxii or @radrice

#socon12_looxii_creative_not_creepy_social_media_analytics

2.5 years in business

20+ customers

16,000 active social media searches

1,000,000+ mentions archived daily

we’re local!

ab

ou

t

the opportunity to interact withmore people at more timesin more places.

80% of internet users are socially active

40% use mobile devices to access social sites

devote ~25% of their time online to social sites

source: Nielsen

How do brands make meaningful connections with consumers?

tumblr : carlovely

mwichary - Flickr

CRM

Emailmarketing

SM ListeningFinancials

Businesses use software like to:

inform content strategy

expand marketing efforts

perform customer service

develop qualitative metrics

flickr: hyku

400,000+ like on FB Locked Twitter account~1500 mentions a day

33%59%

Highest concentrations were on Twitter and Facebook.

flickr : griner

Getting creamed corn! I <3 @Publix lol

Working a double. Come see me!!!

Knowing what customers and employees are saying.

checkin on Twitter via Foursquare or Gowalla.15%mention Publix products(subs were most popular)26%mention specific promotionsor amounts saved.5%

48,165 likes on FB

11,518 followers on Twitter

One dude: Russ Sauve

flickr : lulieboo

uses to:

find new fans

monitor brand health

provide excellent experiences

It’s SOCIAL media.

mwichary - Flickr

CRM

Emailmarketing

SM ListeningFinancials

Thanks!

Please feel free to holler at me...

via the email:

via the twitter:

adam@looxii.com

@looxii

THANKS!