societal value creation of research and social media

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Purpose of presentation:

- Context of societal value creation & impact

- Paired with social media as specific tool

Exercises at the end (also Q&A)

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There’s no glory in being a stealthy asshole.

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That’s not how science and even academic life works.

There’s a new punch line (though not a great fan of either one)

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There’s nothing wrong with being visible

Besides the new punch line there is also a ‘new’ form of research

> In any event: it has been given a name and attention

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Buzzwords are impact and altmetrics

� there’s more to research output than pubs & patents

New tools and websites fill the void

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So, even though similarities are sometimes uncanny, be proud to be a samurai and not a

back-stabbing ninja

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Be firmly grounded in society

Be at the service of a community

� Share, engage, listen, pay attention

And this is where this concept of societal value creation comes in

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A world of possibilities – in all stages of research

Make use of expertise & current research

Collaborate and network

Great opportunity in Ghent University Museum

But also through your research itself!

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Loads of possibilities at output side of spectrum (focus of rest of presentation)

Cherry on the cake but not as add-on

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In that respect it is important to KNOW THE YAKUZA

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Go-to people

Minimal requirement: deposit in Biblio > open access mandate + stable URL (DOI)

Website: toolbox and info is coming

Resources: separate hand-out + funding

> Create community / network around you

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A clear given in science (communication) is the digital reality. So get with it and don’t

become the last samurai.

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Everyone is online & online is everything

Remember where your audience is (public, peers, journalists, politicians, vips)

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Diagram of the networked teacher

Similar picture for researcher

Using digital tools on a daily basis

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There is now such a thing as online academic social networks > this also creates

expectations

“if you are not online in the kind of places I review below, then you are for all intents and

purposes in the modern, digital world not an active academic. “

But let’s zoom in on other social media (not stuff like Figshare, Zenodo, Zotero…)

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- When choosing your weapons keep this at the back of your mind

- Then think at what you want to achieve and which socmed serve your purpose

- Some examples: training at Library Lab Humanities

- Aim for sybiosis and enhancement of activities

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Multi-author blogs, Guest blogger

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My weapon of choice ☺

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I’ve already mentioned many benefits of for example Twitter

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Timing and complementarity are everything

But for those looking at hard evidence within the current academic climate > some

experiments

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Let me finish with the final step in your quest to become a social samurai

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Nuanced story

Specifically looking at blogging and Twitter

Not everyone is a fan or naturally gifted or even at ease > also criticism of peers or

mentors

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Back to research by Nature

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Are we evolving towards more of the same? Academic attention economy (cf.

Kardashian Index)

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