#socialnewssharing: condividere per informare

DIGITAL CONTROL ROOM FOR

THE INFORMATION AND

COMMUNICATION INDUSTRY

iPress

October 2014

iPress Roadmap

2000 Idea & Long-Term Vision

2010 Beta Version

2013 Test on Italian Market

2015 Global Development

S

M

A

U

Gramellini, ieri 23 Ottobre 2013

Una CERNIERA tra mondo digitale e analogico

L‘influenza non è solo digitale: stiamo costruendo un

Klout che incrocia influenza su media (vecchi e nuovi)

THE TRADITIONAL MEDIA BECOME TOTALLY

DIGITALTHANKS TO PLATFORM SOCIAL

SYNCHRONIZATION

October 29°,1998 - Italia Oggi

" Pr, I can’t stand you anymore. Really.

•The editorial staff complains, surrounded by useless faxes and calls.”

There is evidence that the traditional common methods in

PR have always been perceived as spamfrom the community of journalists and influencers

iPress is

A UNIQUE DIGITAL PLATFORM MATCHING PRESS COVERAGE AND

ENABLING ENGAGEMENT WITH INFLUENCERS

For each influencer "filtered" for each sector, you’ll get a dynamic

profile that crosses data from Amazon on the books that he or

she has written, from Twitter, Facebook,

Linkedin and Google+, in relation to conversations,

from Youtube, in relation to videos, and from various press

review systems and search engines, when it comes to articles and

news.

iPress is able to save you precious time to capture much more attention

in the digital world and consequently offline

Nasciamo per i PR, giornalisti e blogger OGGI

siamo molto utili anche a Marketing, Social Me

dia Expert e a Influencer di ogni settore.

Media outlets are dynamically profiled

Today there are

More than 4.000

and constantly growing

JOURNALIST PROFILE

Example of the full profile of a journalist

synchronized with the press reviews

Today they are

More than 20.000

and constantly growing

VALUE FOR JOURNALISTS

They can always find the original source online

along with images, videos and other materials

News now has a longer life-cycle

because it’s always there to be found

and used to interact and engage more people

We released on iPress a press release about the most glamorous women in

sports.

Swimming champion Federica Pellegrini was on top and she retweeted the news

shared on the main social networks thanks to iPress!

The story continued with publication

in a national magazine. From digital to social to

paper.

ENGAGEMENT

Short Case History

Social reading to engage journalists

E “Flaubert” goes from Twitterto Corriere della Sera newspaper page

Many features and tools

for the information and communication professional

News

Press

Coverage

eBooks

SYNCHRONIZATION

MATHCING

ENGAGEMENT

Social

Networks

International Journalism Festival:

iPress technological partner of the event

ATTENDEES SYNCHRONIZATION WITH MAIN WEBSITE

iPressLIVE synchronized from Amazon all books written by the speakers, all their

conversations from Twitter and YouTube interventions.

In a real digital library, the books of more than 891.500 speakers are all available

online directly from the website of the Festival.

www.festivaldelgiornalismo.com/speaker-list/2014

Synchronization with Books

In Trieste, over 20 journalists have personally followed the event, while over 100

did it live online and in podcasts.http://www.ipresslive.it/Events/10/state-of-the-net

State of the Net:

iPress technological partner of the event

PRESS COVERAGE

Smau regala 10 giorni di iPress e di social intelligence

su firme ICT

iPress Traction and Market Test

• 20.000 journalists and bloggers have been dynamically mapped through LinkedIn, Twitter and Amazon

• 4.000 outlets have been dynamically profiled through LinkedIn, Twitter and Facebook

• More than 1.000 communicators (PRs, Social Media Expertsand Marketing Managers) have tested the platform in beta version

iPress team

Tutto questo grazie al nostro Advisor

Thank You!@ipresslive

www.ipresslive.com