social web facts & figures
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SOCIAL WEBWHAT IS UP
AND WHO IS DOWN
petak, 15. april 2011.
☝ZAŠTO SU SVE MASOVNIJI?
✌ DA LI SE ODNOSE SAMO NA MLADE?
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ZAŠTO SE NA SELU NAJMANJE GLEDA TV?!
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NO FREE TIME!
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V.S.
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CONSUME V.S. PARTICIPATE
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PARTICIPATE
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☝
IS TO ACT AS IF YOUR PRESENCE
MATTERS!
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PARTICIPATE ☞
CONSUME
+
PRODUCE
SHARE
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K I S S...
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KEEP IT SIGNIFICANT & SHARABLE!
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1. ZAŠTO SU SVE MASOVNIJI?
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Social media grows virally because people share their
passion
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#SUCKS!
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#SUCKS!
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#SUCKS!
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✌ DA LI SE ODNOSE SAMO NA MLADE?
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WILL OLDER PEOPLE ADOPT ALL THIS CONFUSING
TECHNOLOGY?
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WRONG QUESTION!
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WILL OLDER PEOPLE ADOPT NEW WAYS OF
COMMUNICATING WITH FRIENDS & FAMILY?
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TRADICIONALNI MEDIJI
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TRADICIONALNI MEDIJI
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TRADICIONALNI MEDIJI
62% blogs were having a significant impact on the “tone” of news reporting
☞ 51% impact on the “editorial direction”
76% reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue
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0
17,5
35
52,5
70
YUGOSFERA
INTERNET REGIONALNO - 10 MILIONA
SL HR SRB FYROM B&H
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ZAŠTO SU SM ZNAČAJNI?
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SOCIAL MEDIA
1. COMMUNICATION
2. COLLABORATION
3. MULTIMEDIA
4. REVIEWS
5. ENTERTAINMENT
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1. COMMUNICATION
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1. COMMUNICATION
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2. COLLABORATION
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2. COLLABORATION
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3. MULTIMEDIA
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3. MULTIMEDIA
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4. REVIEWS
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4. REVIEWS
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5. ENTERTAINMENT
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5. ENTERTAINMENT
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courage and will for some great good of all
humanity!
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STAY SMART(ER) ☞
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600.000.000 FB users
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BUT ☝
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More people have SMART PHONES than
use Facebook
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AND...
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More users have iPhones than
use twitter
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During 2011. more mobile internet
than desktop internet users
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Dragana Djermanovic
dragana.djermanovic@prpepper.com
+381659300335
www.draganadjermanovic.com
petak, 15. april 2011.
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