social tv: how to create connected media experiences

Henry HoltzmanInformation EcologyMIT Media LabPlanning-ness 2013 (5/9)

My Goals for the afternoon

Think provocatively about TV and share those thoughts

Illustrate what tech can and is doing to redefine TV

Have a new idea for a TV related product or service

Learn something new

Have fun

Future of Television

Does Television have a Future?

What is Television?

Television...SetHardware becomes commodity item. Hard to differentiate.

ShowTransforms to apps, and then to experiences. Still TV?

ChannelDead. Face it.

IndustryPeople will always seek entertainment and diversion, but they could do without “television.”

Ask the people...

It just works.

It turns on instantly.

Others will have watched the same thing I watch.

It’s episodic; structured.

It’s not demanding.

Things I think about...

Broadcastseems outmoded, but there is magic in local community

SynchronicityThere is no going back once you’ve owned a PVR, so why do people still act like TV shows will continue to have a time slot?

Two ScreensPeople don’t just watch TV; they do something else at the same time, so...

we develop apps for their second device, in order to monopolize their attention.

But didn’t they want to do something of their own choosing?

If the content is not engaging, shouldn’t we work on that, rather than distracting the viewer from the main theme?

Abundance

More Choices

More Places

More Interactivity

More Pixels

What about “Smart” TV?Magazines on tablets offer some lessons

Newspapers and magazines are becoming apps.

USA Today

New York Times

Popular Mechanics

Sports Illustrated

Sports IllustratedMagazines as Apps

Popular MechanicsMagazines as Apps

TV App Evolution

V1: Apps are widgets: augment shows with information resources.

V2 (Current): In addition to widgets, apps add Internet distribution channels.

V3 (Future): Premium content migrates out of channels and into the app store.

Super Pac App

Dan Siegel, MIT Sloan 2012Jennifer Hollett, Harvard Kennedy School 2012

SUPER PAC APP:BRINGING TRANSPARENCY WITHIN EARSHOT

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OUR THREE TECHNOLOGIES

1 Audio fingerprinting

2 Web crawler

3 Content aggregation system

WEB CRAWLER1

Super PAC YouTube videos

Technology provided by our partner, TuneSat

Our database of ads

AUDIO FINGERPRINTING2

!!

Super PAC ad

Technology provided by our partner, TuneSat

Our database of ads

OUR DATABASE—SOME MORE DETAILSCurrent number of registered Super PACs: 534

…that have raised >$1M: 23

# of ads aired in general presidential campaign 2008: 782,782

# paid for by outside interest groups: 62,623 (8%)

Est. # of political ads produced in 2008: 15k-40k

Est. for 2012: 18k-46k

Est. # of ads to be produced by Super PACs in 2012: 9k-23k

Sources: “About $2.6 Billion Spent on Political Ads in 2008,” The New York Times, December 2008; “University of Wisconsin Advertising Project: Political Advertising in 2008,” March 2010; “Analyst Sees 2012 Political Ad Spending Handily Exceeding 2008 Levels,” Hollywood Reporter, October 2011; OpenSecrets.org database, accessed May 2012; internal analysis

CONTENT AGGREGATION SYSTEM3

• Super PAC data available from the Federal Election Commission, updated daily

• Plug into third party APIs

• On-going discussions with PolitiFact to access/license their proprietary data

BUSINESS PLAN OUTLINE—CONSIDERATIONS Option Considerations Conclusion

Advertising Risks neutrality; hard to manage “church and state” separation

Charge for app purchase Lowers adoption and usage

Create and charge for premium offering

Unclear what this would be; strains focus on core product

Sell user data to news outlets, advertisers, campaigns

Severely risks neutrality

Grant-funded and focus on user adoption

We have to make money eventually…

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NeXtream bridges the lean forward and lean back experience, inferring information from passive

users and acquiring information from active users to enhance the overall experience.

Lean Forward

Social Media

Personal Media

Sit Back

NeXtream explores the experience of replacing a corporate television network with a social network.

Comment asynchronously on

content

Bookmark & Favorite Clips are

shared with friends

See what your friends are watching

Feed of your friends’ video watching

habits

Social Network Features

Larger CommunityTop YouTube Videos, Digg, etc.

Social NetworkFacebook, Twitter, etc.

UserThumbs Up/Down

Viewed ClipsFavorites

Nextream builds your channels via a series of steps: larger community, social

network, and each user.

Reinven&ng  TV  CommercialsDerek  Ham,  Seema  Prem

With  Virtual  Shopping

Virtual  Groceries

Live  Data

With  Virtual  Shopping

Virtual  Shopping  CartPlace  your  groceries  in  the  cart  and  pick  them  up  at  your  local  

Grocery  Store.

Virtual  TVl

In  the  Game  the  TV  Program  con@nues

At  any  @me,  toggle  between  your  virtual  TV  and  Full  Screen  experience  .  Either  way  you’ll  never  miss  a  beat.

Program  Linked  Avatars

In  the  Game  the  TV  Program  con@nues

Look!  It’s  Oscar  and  Kevin!  Are  we  in  Scranton,  PA?

In  the  Game  the  TV  Program  con@nues

Virtual  Store  Monitors

Or  stream  tradi@onal  adver@sements

Virtual  Store  Monitors

There  are  a  whole  assortment  of  add-­‐ons

Keep  a  Shopping  List

Get  Specials  and  Discounts

Customize  SeBngs

Connect  on  Facebook

Connect  to  the  Web

Commercial  BreakTV  Program Virtual  World(Environment)

 Cont.  TV  Program

Product  

Shopping

Product  

Adver&sement

Virtual  Cart

Virtual  Items

In  Game  Display  Screens

Program  Linked  Avatars

In  Game  Display  Screens Virtual  

TV

Virtual  assistant

Social  Connec&vity

Virtual  Games

Recipe  Sharing

Coupon  Sharing

Seasonal

Themed  Environments

TV  Program  Specific

Loca@on  Based

Connect  with  Friends  and  Family  via  Facebook!Play  Games,  Share  Recipes,  or  Pass  along  Coupons.

Get  great  advice  with  a  personal  shopping  assistant.

Get  great  advice  with  a  personal  shopping  assistant.

Highlighted  Healthy  Choices

Gather friends.Invade bar.Take over TV.

Takeover TV heralds a new era of bar patronage where you and your like-minded friends are in charge of the screens.

Public locations gain identity through crowd personality and demeanor.

TakeoverTV

DIALTVYOUR CHANNELS

DialTV is a radically simplified television viewing and discovery system, as easy to use as an old-fashioned TV dial. Anticipating the day when all content will be available on-demand, DialTV replaces traditional “network” channels with personalized and community channels. The goal is to seamlessly combine the best of a passive “lean back” experience, a sense of shared community viewing, and a content discovery system tailored to each viewerʼs interests. A key component of the system is a simple tangible user interface, modeled after a 1970s CRT television dial. The top dial selects the channel (1-10) and the bottom toggles between Personal and Community modes, providing a total of 20 channels.

JASON SPINGARN-KOFF • MIT • SOCIAL TV 2011

PERSONAL CHANNELS • Follow your favorite content.

• Start by pressing P to choose a show or movie (using voice prompts).

• The channel will generate a smart playlist based on your selection.

• Rate programs Up or Down

• Your ratings refine the channel to your tastes.

• Channels are saved, so tune in any time.

• A star channel allows on-demand viewing without creating a playlist.

COMMUNITY CHANNELS

• Follow people or groups from your social

network.

• Start by pressing P to choose a person (e.g.

brother, best friend) or group (e.g. MIT, Boston).

• The channel generates a playlist of the most popular content compiled from the person or

group’s ratings.

• Group channels allow for simultaneous viewing

with “smart scheduling.”

P

*

P

Cam View: Request Details

Cam View: ShootingTwo-Way System

mock-up

Camera controls:If Requester wants to pan the camera, arrows will flash

Chat:Requester can send interview questions

World  TV

“The  whole  world  within  your  reach”

C O M M E N T V

MarkI can believe he said that... Where does thiscome from? I am a little bit lost

KendraThis argument comes from long ago, at the begining of this seasonhe was arguing with Wilson for the same thing. See the link

S7 - E2

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