social selling: the ten commandments - jena apgar, brand dot blog
Post on 14-Apr-2017
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Social Selling presents new challenges to business owners
while providing an opportunity to bring in leads
for pennies & cultivate engaged communities. Walk
away knowing exactly what to post and how.
Social Selling: 10 Commandments
DigiMarCon Cruise 2016
Presented by Miss.Jena.Apgar
A Couple of Questions?We’ve All Been There…..
When you post do you hear
crickets?
Are you trying to sell on
Social Media?
Are you at a loss for what to post and how often?
Social Selling. The 10 Commandments
What if you could amplify your brand easily where your clients are anyway?
Anything were Possible?What If…
Social Selling. The 10 Commandments
Show Me the Money!
What if you could lower marketing and advertisement spending?
What if you could build brand advocates; cheerleaders for your business?
Operate a full customer service operation yourself… via Twitter?
Compete with major players on a level playing field in front of your customers?
Social Media Manager & Digital Marketing Consultant
A social media manager is responsible for being the brand on social media. They create content, respond to comments, answer questions, and much more as the brand. Social media managers, more often than not, deal with people who have a relationship with, or have heard of, the brand.
Jena ApgarFounder of @BrandDotBlog
You’re a What?????
Social Selling. The 10 Commandments
10 Commandments of Social SellingOverview
Social Selling. The 10 Commandments
Social Selling. The 10 Commandments
#1 … What Not To Do
Social Selling. The 10 Commandments
Example…I need a Guinea Pig
Social Selling. The 10 Commandments
Stop Selling on Social Media ! ! ! !
Social Selling. The 10 Commandments
Have Fun … Start Conversations
Social Selling. The 10 Commandments
#2 … Add Value … W I I F M
W - What’s
W I I F MEvery Time…Ask yourself
293,000 statuses FB = In + Tw For Business
Every 60 Seconds
….
Users 42% Marketers
Social Selling. The 10 Commandments
I - InI - ItF - ForM - MeWhat’s
InItForMe
90% of Buyers Say they never respond to cold outreach
Sales!WIIFM… the Small Business Owner?
Social Selling. The 10 Commandments
What’sInItForMe
74% of Choose the sales rep that was the first to add value & Insight
74% of B2B buyers conduct over half the research before talking to a sales rep
75% of Buyers now use social media to research vendors
If you are not on a social network, you are not on the internet…Circa 2008
Example #1Feelings are key
Social Selling. The 10 Commandments
Example #2Add Value
Social Selling. The 10 Commandments
Example #3Provide Choices
Social Selling. The 10 Commandments
Example #4Sell the destination not the ticket
Social Selling. The 10 Commandments
Social Selling. The 10 Commandments
#3 … Profile Optimization
VS.
Social Selling. The 10 Commandments
VS.
Social Selling. The 10 Commandments
Social Selling. The 10 Commandments
#4 … How Often Should You Post
Social Selling. The 10 Commandments
How Often to Post on Pinterest
Social Selling. The 10 Commandments
How Often to Post on Twitter
Social Selling. The 10 Commandments
How Often to Post on Google+
Social Selling. The 10 Commandments
How Often to Post on Facebook
Social Selling. The 10 Commandments
How Often to Post on Instagram
Social Selling. The 10 Commandments
How Often to Post on LinkedIn
Social Selling. The 10 Commandments
How Often to Post on Your Blog
Social Selling. The 10 Commandments
#5 … Post Type : Influence
The Blog Post and other Content are easy, gimme post ideas
Establish Authority in your niche
Everywhere!
Where are your customers?
Where do you gain authority?
Social Selling. The 10 Commandments
The Quote
Be sharable around social networks
Everywhere!
Where do you post quote boxes
Social Selling. The 10 Commandments
Choose A, B, or CShare if you Like……
Build Easy to Engage Post
Facebook & Instagram primarily
Where do you post engagement posts…
Social Selling. The 10 Commandments
Social Selling. The 10 Commandments
#6 … Post Type : Listen
Think Googling yourself but on Social Media
Monitoring your Brand and People
Everywhere!
Where do People post information?
Social Selling. The 10 Commandments
Think Customer Service but Online and in the public eye: Reduce refunds
Responding to Existing Customers
Facebook and Twitter
Where do People Complain and Comment?
Social Selling. The 10 Commandments
Reach out and find people who need your product or services now
Find potential Clients now…
Facebook, Twitter, & Instagram
Where do People Complain and Comment?
Social Selling. The 10 Commandments
Social Selling. The 10 Commandments
#7 … Post Type : Network
Reach out and find people who already HAVE your clients; work together
Find Influencers & Share Content
Facebook, Twitter, Instagram
Where do you Network?
Social Selling. The 10 Commandments
Social Selling. The 10 Commandments
#8 … Post Type : Selling
Define your Client Journey and walk the client down the path, step by step
Tell a Story, Take Clients down a Path
Everywhere you can handle
Where?
Social Selling. The 10 Commandments
Google and Facebook pixels are installed on your website, use social media to get them there with blog post, informational content and ads
Get them Pixeled by send them home
Everywhere you can handle
Where?
Social Selling. The 10 Commandments
Offer a download or other gated content in return for their name and email - must be specific and something that relates to your main paid offer
Offer FREE Value to the client
Website, Facebook, Profiles
Where?
Social Selling. The 10 Commandments
Think throw away cash, a latte - key is to convert mindset to paying customer
Make a low entry offer to prospects
Website, Facebook, Google
Where?
Social Selling. The 10 Commandments
Now is the time to sell your client your main offer; now that they know, like and trust you.
Now that they KNOW you - pitch
Website, Facebook, Email
Where?
Social Selling. The 10 Commandments
They have taken your offer; all on board. Now maximize it appropriately with add ons and done for your services
Upsell, Cross sell and Done for you
Website, Facebook, Email
Where?
Social Selling. The 10 Commandments
Social Selling. The 10 Commandments
#9 … Social Media is Not Enough
Retargeting is key to low add cost and reaching all the right customers at the right time
10,000+ visitors All pixeled
Money on Direct AdvertisingBuilding Network
Travels with them no matter what company they work for
+ Can be sold
You Need a Website to Pixel People
Social Selling. The 10 Commandments
Great for SEO, post material, ad space, specific retargeting, …
Building NetworkCan be soldTurning into Book Deal
Travels with them no matter what company they work for
Ranks hire than any individual architect, builder or designer on Google Search
You Need a blog with content
Social Selling. The 10 Commandments
Build a Tribe
See what is working
Automated email sequences when people join list or add tags
I like ActiveCampaign for price and capability; can later convert to CRM with full SMS
You Need Email Management
Social Selling. The 10 Commandments
Social Selling. The 10 Commandments
#10 … Have fun!
Social Selling. The 10 Commandments
Where can you go for help?Facebook Group: Brand Dot Blog EG
?
Social Selling. The 10 Commandments
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