social search training 3: alternative social media

ALTERNATIVE SOCIAL MEDIA

Social Search Bonus Round!

(More people than you think…)

Who cares about G+?

1. Search people & pages2. Google Communities

a. Search by location (some results)b. Search by topic (lots more results)

3. Find LOCAL... a. People (Google Plus posts)b. Google Hangouts (broadcasts)c. Google Events (BTW, a few local groups

and businesses are already using these regularly instead of press releases)

Why care about G+?

LinkedINExcellent for tracking down:

1. Companies (potential sources, verification)2. Professionals (find & message employees

who work for a business you’re reporting on)3. Locals (find & message professionals in our

coverage area)

Search keywords, names (employees and businesses), schools, proximity, and ZIP codes

And see who’s hiring...

RedditNo idea where to start? Stick to the search bar, and don’t forget to check the comments:

1. Find communities based on common interests, locations (regions, areas, cities)

2. View trends3. Don’t forget to scan the comments

VIZ!● Pinterest (now with mapping feature!*)● Tumblr (mostly memes, but also pics)

○ Imgur (NEWZ MEMZ!! — opinion… sorta)● Instagram (you can’t post links, though)● Paper** (Facebook’s new app)* Super new! Haven’t had a chance to try it yet** So new I’ve barely even blogged about it

KloutSign up for an account, then download the Twitter plug-in● The higher the score, the better the likelihood they are

legit — or at least able to interact with you on Twitter (and probably other social media platforms as well)

Verification tools

FourSquare1. Find locals (near you or at a specific location)2. Check up on local businesses (don’t forget to check

the comments)

@GNAdvThanks for playing.@GNAdv | beyondtetris.net