social relationship case study: titleist & sprout social
Post on 04-Jul-2015
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In an e�ort to deliver more meaningful engagement across various social media
channels, Titleist needed to identify a partner and platform that would help facilitate
ongoing conversations and develop more personal relationships with a targeted
audience of avid golfers and brand fans. To do this, Titleist tapped Spout Social to help
build upon an organic following of loyalists, publish focused content, create a two-way
social conversation with their customers and turn social findings into actionable insights.
Titleist + Sprout Focus E�orts, Improve Social Relationships with Key Audiences
sproutsocial.com 1.866.878.3231 sales@sproutsocial.com
CASE STUDY
• Right Platform. Right Features: Titleist searched for a platform that
emphasized both high value engagement and aggregation tools that could
augment and streamline their social media e�orts.
• Enhanced Engagement: Titleist wanted to build stronger connections with
their fans and needed a tool to aggregate relevant social conversations to
help fuel more fan interaction.
• Advanced Reporting: The interactive team at Titleist wanted to develop a
clearer picture around social analytics to provide a real-time view of
campaign momentum and help shape strategic decisions.
• Extend Discussions: Further develop fan loyalty and create deeper
audience engagement across social channels while increasing awareness
for Team Titleist – the brand’s existing group of loyal advocates.
• Focus Social Outreach: Target a specific audience of Titleist brand fans
and avid golfers to cultivate a base of highly-engaged and interested
followers.
• Organically Join Conversation: Become part of the social sports
conversation by using Sprout to monitor existing discussions among golfers
and join in with authentic, meaningful and value-add content.
• Plan Content: Develop social content calendars by listening to social media
discussions and determining what stories and subjects will be well received
by the community.
• Scalable Reporting: Obtain analytics that can be used both day-to-day and
during high-profile meetings and presentations.
Opportunities
Strategy and Implementation
sproutsocial.com 1.866.878.3231 sales@sproutsocial.com
Quick Facts
Twitter Followers
240K+
Facebook Followers
350K+
Social Accounts Managedin Sprout
10+
• Increased engagement drove organic growth across all key social
channels.
• Social analytics added insight and surfaced the most engaging content.
• Data-driven strategy ensured development and delivery of the most
relevant content.
• Streamlined platform usage created opportunities to consistently connect
with brand fans.
Results
sproutsocial.com 1.866.878.3231 sales@sproutsocial.com
Learn how Sprout can help centralize your social e�orts and
increase your brand engagement at sproutsocial.com
Highlights
Increase in interactionssince using Sprout
78%
Increase in unique userssince using Sprout
62%
Increase in impressionssince using Sprout
146%
In addition to the significant growth of unique interactions, visitors
and impressions, the team benefited from:
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