social preneur with pam perry and antonio crawford
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WEEK THREE AGENDAWEEK THREE AGENDA
1.1. Building Your Professional PlatformBuilding Your Professional Platform
2.2. Create Your Marketing MessageCreate Your Marketing Message
3.3. Writing Your Resume and BiographyWriting Your Resume and Biography
4.4. Building your blog and web siteBuilding your blog and web site
5.5. Joining groups and community calendarsJoining groups and community calendars
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
WEEK 3 OBJECTIVEWEEK 3 OBJECTIVE
1.1. Build Your Platform to Solve ProblemsBuild Your Platform to Solve Problems
2.2. Communicate a Compelling MessageCommunicate a Compelling Message
3.3. Draw People to Your Platform Draw People to Your Platform
4.4. Maximize Your Smart Skills (Eph 4:11)Maximize Your Smart Skills (Eph 4:11)
5.5. Identify Your Money TrailIdentify Your Money Trail
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
WEEK FOUR AGENDAWEEK FOUR AGENDA
1.1. Promoting Your Message Using Wire ServicesPromoting Your Message Using Wire Services
2.2. Building a Press RoomBuilding a Press Room
3.3. Creating a Wire Service DatabaseCreating a Wire Service Database
4.4. Press Releases, ArticlesPress Releases, Articles
5.5. eZines, eBlasts, BlogseZines, eBlasts, Blogs
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
WEEK 4 OBJECTIVEWEEK 4 OBJECTIVE
1.1. Creating Your Core MessageCreating Your Core Message
2.2. Expanding Your Core Message into Marketing Expanding Your Core Message into Marketing MaterialMaterial
3.3. Positioning Yourself as an ExpertPositioning Yourself as an Expert
4.4. Building your electronic Press RoomBuilding your electronic Press Room
5.5. Grow your audience into a global marketGrow your audience into a global market
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
PRODUCE PEOPLE AND PROFITSPRODUCE PEOPLE AND PROFITS
http://www.e-junkie.com/pamperry
Assessment
Goals & Skills Assessment
Audience
Product Svc Matrix
Copyright © 2011 Antonio L. CrawfordCopyright © 2011 Antonio L. Crawford
STEP TWO:STEP TWO:Expand Your VisionExpand Your Vision
http://www.e-junkie.com/pamperry
Build Your Platform
Media Kit & Message
Resume & Bio
Groups & Calendars
Copyright © 2011 Antonio L. CrawfordCopyright © 2011 Antonio L. Crawford
STEP THREE:STEP THREE:Build Your PlatformBuild Your Platform
http://www.e-junkie.com/pamperryhttp://www.e-junkie.com/pamperry
Web Site & Blog
Wire Services
Opt Press Releases
Articles
eBlasts
Copyright © 2011 Antonio L. CrawfordCopyright © 2011 Antonio L. Crawford
STEP FOUR:STEP FOUR:Expand Your MessageExpand Your Message
http://www.e-junkie.com/pamperry
eZines
STEP FOUR:STEP FOUR:Expand Your MessageExpand Your Message
What is wire services?What is wire services?
en.wikipedia.org/wiki/Wire_servicesen.wikipedia.org/wiki/Wire_services
Communicate news to a public audienceCommunicate news to a public audience
Medium to communicate your message in textMedium to communicate your message in text
Newspapers, Magazines, eZines, eBlastsNewspapers, Magazines, eZines, eBlasts
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
http://www.e-junkie.com/pamperry
STEP FOUR:STEP FOUR:Expand Your MessageExpand Your Message
Optimize Press ReleasesOptimize Press Releases
What is a Press Release? What is a Press Release?
What information goes into a press release?What information goes into a press release?
How can you market your message using press releases?How can you market your message using press releases?
What are optimize press releases? What are optimize press releases?
http://www.publicityhound.comhttp://www.publicityhound.com
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
http://www.e-junkie.com/pamperryhttp://www.e-junkie.com/pamperry
STEP FOUR:STEP FOUR:Expand Your MessageExpand Your Message
ArticlesArticles
What are news articles? What are news articles?
What information goes into a news articles? What information goes into a news articles?
What are the benefits of using news articles?What are the benefits of using news articles?
How can you market your message using articles? How can you market your message using articles?
http://www.submityourarticle.comhttp://www.submityourarticle.com
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
http://www.e-junkie.com/pamperryhttp://www.e-junkie.com/pamperry
STEP FOUR:STEP FOUR:Expand Your MessageExpand Your Message
eZineseZines
What are eZines? What are eZines?
What information goes into an eZine? What information goes into an eZine?
What are the benefits of using eZines? What are the benefits of using eZines?
How to optimize your eZine to drive traffic?How to optimize your eZine to drive traffic?
http://ezinearticles.comhttp://ezinearticles.com
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
http://www.e-junkie.com/pamperryhttp://www.e-junkie.com/pamperry
STEP FOUR:STEP FOUR:Expand Your MessageExpand Your Message
eBlastseBlasts
What are eBlasts? What are eBlasts?
What information goes into an eBlast? What information goes into an eBlast?
What are the benefits of using eBlasts? What are the benefits of using eBlasts?
How to maximize eBlasts to build potential customers?How to maximize eBlasts to build potential customers?
http://www.constantcontact.comhttp://www.constantcontact.com
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
http://www.e-junkie.com/pamperryhttp://www.e-junkie.com/pamperry
STEP FOUR:STEP FOUR:Expand Your MessageExpand Your Message
BlogsBlogs
What are Blogs? What are Blogs?
What information goes into an Blog? What information goes into an Blog?
What are the benefits of using Blogs? What are the benefits of using Blogs?
How to maximize your Blog to expand your message?How to maximize your Blog to expand your message?
http://www.blogger.com http://www.wordpress.orghttp://www.blogger.com http://www.wordpress.org
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
http://www.e-junkie.com/pamperryhttp://www.e-junkie.com/pamperry
W. Edwards DemingAmerican Statistician
In every system & process there is a beginning and an end.
Focus on the first 15% of that process, Get it Correct,
you will ensure at least 85% of your desired outcome.
“Focus on the first 15% of anything, the remaining 85%
will effortlessly follow.” M. V. Hansen & R. G. Allen,
The One Minute Millionaire
Copyright © 2010. Antonio L. Copyright © 2010. Antonio L. CrawfordCrawford
WEEK 4 SUMMARYWEEK 4 SUMMARY
1.1. Promoting Your Message Using Wire ServicesPromoting Your Message Using Wire Services
2.2. Building a Press RoomBuilding a Press Room
3.3. Creating a Wire Service DatabaseCreating a Wire Service Database
4.4. Press Releases, ArticlesPress Releases, Articles
5.5. eZines, eBlasts, BlogseZines, eBlasts, Blogs
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
Questions?Questions?
Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
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Copyright © 2011 Antonio L. Copyright © 2011 Antonio L. CrawfordCrawford
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