social networking intranet killer app

“Social Networking: your Intranet’s Killer App"

SXSW08 – Austin TXbill cava | cto | ektron

bill@cava.us

Overview

• Who am I?– Bill Cava– chief technologist | ektron– http://bill.cava.us/

• Who is ektron?– Web Content Management– 1998, thousands of customers– http://www.ektron.com

Social Networks

web technology becomes human centered

The natural evolution

• Static files servers ~1996• Data-driven Websites ~1998• Website as Application ~2000• Website as Community ~2005

nutshell is …

social networking is not a fad, its growing exponentially, but …

… hands?

Do you feel that social networks improve your ability to get work

done more efficiently?

So if I am a _______

marketing person -- can it help me to produce consistent messaging?

30 years go

10 years ago

today

three ways to find information

• Screen shot of menus

Let employees discover information using their social connections

What purpose do intranets serve?

"An intranet is a corporate network that uses web servers and browsers to provide

company information such as benefits plans, etc. to corporate employees in an easily

accessible fashion." - att

organizations want the intranet to be…

• a portal for finding company information• a directory of employee phone numbers• educating employees on company policies• connecting offices together regardless of

geographic location• building your organizations brand internally• defining and articulating corporate culture• improving communications• improving morale

big gap between the wants and the haves

Why intranets fail

Intranets fail when companies fail to understand it is the users, not the

company or the policies, who determine the intranets success.

Drive traffic to your … intranet?

How to make an intranet succeed?

Employees need to have a personal stake in the intranet and feel that it is

an integral part of their work day

The Intranet as the organization’s community hub

Forums for discussion, polls for voting, photos for entertainment,

blogs for educating

Why is Social Networking the intranet’s “Killer App” ?

You give employees something that they can’t live with without in their

day to day job

demo!

thank you!

keep in touch!

bill cava | cto | ektronhttp://bill.cava.us