social networking as an internet marketing tool
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Social Networking as an Internet Marketing Tool
How to drive traffic to your website using LinkedIn, Facebook, Twitter, etc.
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-082
Major Search Web Sites
Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, and other services. Google's headquarters, the Googleplex, is located in Mountain View, California. As of June 2008 the company has 19,604 full-time employees. As of October 2007, it is the largest American company (by market cap) that is not part of the Dow Jones Industrial Average.
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-083
Google is the most widely usedsearch engine on the Internet with
over 60% market share to date.
Major Search Web Sites
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-084
Google Results
Google search results & rankings are primarily derived from two things…
Content on YOUR site – Up-to-date, keyword-rich content
Incoming Links from OTHER sites– Other people’s sites linking to YOU– Not you linking to them
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-085
Google Results
The BEST incoming-link sites have:
High traffic to their site High correlation to your content Editable anchor text links
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-086
Let’s create incoming links…
Great sites available to almost everyone
LinkedIn.com
Facebook.com
Twitter.com
PensacolaLeaders.com
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-087
LinkedIn.com
LinkedIn is a business-orientedsocial networking sitelaunched in May 2003mainly used forprofessional networking. As of May 2008, it had more than 24 million registered users, spanning 150 industries.
You can link to threeof your favorite websites AND edit theanchor text. Plus more.
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-088
Facebook.comFacebook is a social networkingwebsite launched on Feb2004. Users can joinnetworks organized bycity, workplace, school,and region to connect andinteract with other people.People can also addfriends and send themmessages, and updatetheir personal profile.
Post links to new pagesdaily. You can controlanchor text. Plus more.
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-089
Twitter.comTwitter is a free socialnetworking and micro-blogging service thatallows users to sendupdates (otherwiseknown as tweets)which are text-basedposts of up to 140characters in length.
You can post links toyour website or anyother website withyour tweets. Noanchor text.
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-0810
Pensacola LEADers 1Pensacola LEADers is Pensacola's oldestbusiness referralnetwork. Lead-ersmission has beenbusiness networkingsince 1991. The goalof PL is to enhance the business well-being of its membersand promote thebusiness communityin the Pensacola, Florida, EscambiaCounty and greaterNorthwest Florida area.
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-0811
Pensacola LEADersPresenter Article
Great place to create an enhanced page with incoming links
You can link keywords to your site and other sites as well as create anchor text phrases.
Tons of keyword opportunities
Pensacola LEADers 2
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-0812
Pensacola LEADersMember Detail Page Add a logo or photo Create a descriptive
paragraph with your most popular keyword phrases
Add a list of your products or services.
Add a link to your website.
Pensacola LEADers 3
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-0813
RESULTS
Referring Web Sites to PensacolaLEADers.com
Search Engines
Referring Website
SOCIAL NETWORKING WEBSITES
Social Networking as an Internet Marketing Tool
Copyright © 2008 Coco Design Associates, Inc. All rights reserved.
08-06-0814
Some Popular Social Networking Websites
LinkedIn.com http://LinkedIn.com Facebook.com http://Facebook.com Twitter.com http://Twitter.com PensacolaLEADers http://PensacolaLeaders.com MySpace.com http://MySpace.com Pownce.com http://Pownce.com Delicious.com http://Delicious.com Blogs http://WordPress.com
http://Blogger.com
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