social media:tools and ‘mocial’ by paul wilkinson #sm4b

pwcom.co.uk

Social Media for Business – February 2015

Social media:

tools and ‘mocial’

Paul Wilkinson

(pwcom.co.uk Ltd - @EEPaul)

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• Who am I?

• Social conversations

• Being more ‘mocial’

• Some social tools

• Management

• Measurement

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Who am I?

• author and technology consultant

• B2B PR professional since 1987

– in-house: Halcrow, Tarmac, BIW

– consultancy(1998 - 2000, 2009 - today)

• Wikipedian (2003), blogger (2005)

and tweeter (2008)

• Be2camp founder (2008)

• chair, CIPR CAPSIG (2014 – today)

• member, CIPR social media panel

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Who am I?

@EEPaul

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• Web 2.0 or social media – What is it?

(Sources:Wikipedia; Kaizo; Euan Semple)

“People having conversations online”

• the use of web technologies and web design to enhance

creativity, information sharing and collaboration among

users.

• “globally distributed, near instant, person to person

conversations”

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(Source:Role of Social Media in Commercial Property

RICS 2009 – Remit Consulting)

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“Why?”

• engage in real-time online conversations

• expand range of communication tools

• join or open up new conversations

(new customers, projects, etc)

• improve networking

• extend reach of existing tools, networks

and content

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• Twitter use/growth strongly linked to UK

smartphone adoption (45+% own one)

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Worldwide Web 2.0

• 63m tablet

sales in 2011

• 2015: 326m

• IOS 46%,

Android 36%

by 2015Source: Gartner (Guardian, 22 September 2011)

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Demographic changes

Generation Y (Millennials) – internet-savvy

Generation Z (post-1995) – digital/social-savvy

Aspirational, entrepreneurial

Collaborative, creative, communicative

Real-time, mobile multi-taskers

(Q: Are today's AEC businesses agile enough to

attract, develop and retain these workers?)

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Message, text, tweet … or email?

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• free CIPR download

• Designing PR

campaigns for mobile

consumption

• The mobile ‘journalist’

and ‘broadcaster’

• The mobile web

• Hyperlocal PR

• Internal comms

• Events and mobile• http://www.cipr.co.uk/content/policy-resources/toolkits-and-best-practice-guides

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* Active = members who log in

at least once a month (MAU)

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• UK was 4th largest

Twitter population

• c. 44% Twitter accounts

• c. 24% active UK users

• 7% of Tweeters =

79% of UK Twitter traffic

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• 500m Tweets/day(up from 2m/day in 2009)

• 2015 average: c. 6000 Tweets/sec

• Peak 143,199/sec(3 August 2013 – Japan screening of “Castle in the Sky”)

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Twitter tools

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At http://twitter-clients.herokuapp.com/

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Tools – why?

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Tweetdeck

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Hootsuite

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Tools – why?

• at-a-glance “dashboard” view

• configure searches

• monitor lists

• manage multiple accounts

• publish updates

to Facebook,

Linkedin, etc

• schedule tweets

• shorten URLs

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Hootsuite

• In-built analytics

• Share an account– eg: assign actions

• Schedule tweets– RSS

• Manage contacts

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Simple monitoring

and measurement

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Social link monitoring

and measurement

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#hashtag monitoring

and measurement

TweetBinder; Tweetreach

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Website traffic monitoring

and measurement

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#qualitative monitoring

and story-telling

Curate Tweets, Flickr

(photos), Facebook, Tumblr,

G+, YouTube (videos), text

- into an embeddable timeline

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Wider social media

monitoring and

measurement

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Q&AThank you

Contact: Paul Wilkinson

Website: www.pwcom.co.uk

Tech blog: www.extranetevolution.com

PR blog: www.blog.pwcom.co.uk

Email: paul.wilkinson@pwcom.co.uk

Tel: +44 (0)20 8858 1104

mob: 07788 445920

Twitter: @EEPaul

http://www.google.com/profiles/paul.wilkinson19