social media+social marketing power of conversation
Post on 13-Sep-2014
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Social Media
& Social MarketingThe Power of Conversations
A quick poll, before
getting started!
• Blog personal/corporate
• Tagging
• Bookmarking
• Photo Sharing
• Skype or IM
• Wiki
• RSS
• Web video / vlog
• Social Networking
• Mash-ups
• Second Life
Social Media, Web 2.0,
Blogs, Blogosphere,
Social Networks,
Wikis...
What is this all about?
http://flickr.com/photos/oceanflynn/315385916/
http://flickr.com/photos/psd/1805709102/
Still Feeling A Bit Confused?http://flickr.com/photos/9119028@N05/591163479/
A definition of Social Media
& the Web 2.0...
The Web 2.0 could be defined as a collection of open-source,
interactive and user-controlled online applications expanding
the experiences, knowledge and market power of the users as
participants in business and social processes.
Constantinides & Fountain, 2008
Social media are the social aspects of the web 2.0
applications: participation, openness, conversation,
community and connectedness.
SpannerWorks, 2007
Web 1.0 vs. Web 2.0
http://flickr.com/photos/lafabriquedeblogs/1193780745/
http://flickr.com/photos/popoever/234877734/
http://www.cluetrain.com/book/95-theses.html
Basically it’s all about
conversations...
The Social Media
Landscape
http://flickr.com/photos/briansolis/2735401175/
http://flickr.com/photos/fredcavazza/2564571564/
Could Social Media
Be Used for
Social Marketing
Campaigns?
Let’s have a look at
some examples...
Substance Abuse
(Anti-Drug, Smoking)
Social Marketers should
take into account but
not be afraid of side- or
boomerang effects
of the Internet.
Hand Washing
HIV-AIDS
Physical Activity
Recycling
Could Social Media
be Effectively used for
Social Marketing
campaigns?
YouTube, MySpace, Facebook, Xanga, Flickr, Digg , StumbleUpon are all media that could be used for extending the campaing and spreading messages.
It is possibile to increase the audience reach through the web...
When I go online I “talk” to my friends about different things, and also about my ideas, perspectives, opinions, etc... So it makes sense to think of the Internet as a place where real conversations take place.
what do
YOU think?
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