social media workshop: what can social media do for you
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INTERACT SOCIAL
MEDIA WOKSHOP
What can Social Media do
for you?!
Cairo, June 23rd
Fady Ramzy
Interact Egypt country Manager
Social Media
for You?
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So, can it help?
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Yes, social Media is Business Media
One more, what is Social Media?!
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It is a fancy way to describe zillions on “conversations” people have online 24/7
The power of Social Media?
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Because it is all about Being Human!
It is about communications, connections, collaboration, contributions, content creation, sharing
The power of Social Media?
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It creates a two way communications medium between a brand/company and its consumers
It is about a DIALOGUE
The power of Social Media?
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It gives you an unmatched cost-effective way to reach, interact & talk with your customers everyday!
The power of Social Media?
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Millions of people are creating content for the social Web.
Your customers have been there for a long time.
If your business isn't putting itself out there, it ought to be.”
Above all, your competitors are already there!
BusinessWeek, February 19, 2009
For business, lack of social media presence is futile.
What Can Social Media Do for me?
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Public Relations
Every company is its own TV station,magazine, and newspaper
What Can Social Media Do for me?
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Customer Service
Our tweets have links to solutions. The essence is for followers to help one another.“Toby Richards, Microsoft
What Can Social Media Do for me?
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Loyalty Building
People that don’t love your brand will love it, those who already love it will become your most powerful brand ambassadors
What Can Social Media Do for me?
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Collaboration
Social media allows big companies to act small again
What Can Social Media Do for me?
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Networking
Social Media allows you focus on how to be social, not how to do social!
What Can Social Media Do for me?
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WOM Marketing
The goal of social media is to turn customers into a volunteer marketing army
If advertising is great in generating awareness, then WOM marketing is great in persuasion.
What Can Social Media Do for me?
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Customer acquisition
Linkedin is for people you know.
Facebook is for people you used to know.
Twitter is forpeople you want to know.
Social media creates kinship between companies and customers, and kinship equals purchase intent
What Can Social Media Do for me?
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24/7 customer connectivity
Social Media goes Mobile
Always connected with your
on-the-move customers
18
Interact Egypt
7B Omar Shaaban,
Nasr city, Cairo
http://Egypt.interact.itGrazie!
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