social media: what security and risk professionals need to know by tony ridley
Post on 31-Aug-2014
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Social MediaWhat Security Professionals NEED to know
Tony Ridley
Topics•What social media really is for
businesses•The big ones to be aware of and why•How and what to monitor•Crisis, response and defence online•Social Intelligence
Tony Ridley•Amazon Book•Business
Intelligence Educator
•Case application•Internet marketing
company
Social Media
www.internet-search-engine-marketing.com
Demographicswww.internet-search-engine-marketing.com
Channels/Outlets
www.internet-search-engine-marketing.com
Top 9
Facebook•Closed network•Community reach•Bravado•Daily routine•Targeted platform
www.internet-search-engine-marketing.com
Twitter•Fast•Demands content•Combination medium•Accessible•Watched•Metrics
www.internet-search-engine-marketing.com
YouTube•Dominant•Visual•Time selective•Accessible•Fans and views
www.internet-search-engine-marketing.com
Google•Growing fast•Key metric•All roads•Self promotion•Dominant
www.internet-search-engine-marketing.com
Amazon•Publications•Reviews•Comments•Opinions•Combination mediums•Accessible
www.internet-search-engine-marketing.com
Blogs•Hourly•Volume•Combination
Medium•Accessible•Linkage•Curation
www.internet-search-engine-marketing.com
SERPs•Influenced•Visual•Growing knowledge•Key metric•Combination
medium
www.internet-search-engine-marketing.com
Your brand, reputation or services
www.internet-search-engine-marketing.com
Pinterest•Visual•Viral•Combination•Growing•Accessible
www.internet-search-engine-marketing.com
LinkedIn•CV•Due diligence•6 degrees•Branding•Groups•Personal vs professional
www.internet-search-engine-marketing.com
Monitoring
Alerts•Tracking•Updates•Segmented•Multiplier•Demanding
www.internet-search-engine-marketing.com
Reputation
www.internet-search-engine-marketing.com
Conversations•Sentiment•Popularity•Audience•Medium•Cross over
www.internet-search-engine-marketing.com
Communications•Multi channel•Tracked results•Dominant message•Frequency•Pre-built
www.internet-search-engine-marketing.com
Content•Multi use•Audience centric•Relevance•People and bots•Speed•Joint consideration
www.internet-search-engine-marketing.com
Medium•Targeted•Centralised
publishing•Re-marketing•Popular•Variants
www.internet-search-engine-marketing.com
Publication•Swift•Continuous•Measured•Variable•Jointly managed
www.internet-search-engine-marketing.com
Social Intelligence
Demographics
www.internet-search-engine-marketing.com
Businesses
www.internet-search-engine-marketing.com
Knowledge
Resources• http://internet-search-engine-marketing.com
• http://tony-ridley.com
• http://managementresearchdevelopment.com
• http://www.socialmediadd.com/Articles.asp?ID=247
• http://www.emarketer.com
• http://www.socialmediadd.com/Articles.asp?ID=248
• http://digitalmarketingdepot.com
• http://www.socialmediadd.com/Articles.asp?ID=249
• http://cdn1.hubspot.com/hub/53/Final_62_Social_Media_Tips_from_Around_the_World_Ebook.pdf
• https://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_social_intelligence_can_guide_decisions_3031
• http://socialmediatoday.com/melissaagnes/962246/8-scary-truths-about-social-media-crises?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+(all+posts)
• http://www.forrester.com/US+Interactive+Marketing+Forecast+2011+To+2016/fulltext/-/E-RES59379?objectid=RES59379
• http://www.hubspot.com
• https://www.facebook.com/InternetSearchEngineMarketingwww.internet-search-engine-marketing.com
Social MediaWhat Security Professionals NEED to know
Tony Ridley
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