social media trends in wine marketing

Social MediaTrends in Wine

Kerry Rego

What are your customers doing online?

•Facebook 1.32b MAU

•Twitter 500m tweets/day

•YouTube 6b hrs watched/m

•LinkedIn 313m members

•Google+ 300m MAU

•Instagram 200m MAU

Why is Social Media Important?

Logos courtesy of Aquaticus

Engagement

60 times the engagement of Facebook

#winecountry

Measure at ads.twitter.com

+

Advertising

Is an absolute mustfor your content to be seen.

Strategy + budget +Measurement = ROI success

Check Your Message

http://bit.ly/SM4wine

The top 10 social media/tech used by U.S. wineries are: 1. Facebook2. Website3. Emails4. Ecommerce on website5. Twitter6. Yelp7. Instagram8. Blog9. YouTube10.Pinterest

June 2014 Cal Poly study

ROI - Case StudyStormhoeck Winery, South AfricaReached out to 21yr+ bloggers and offered wine to taste. 1yr later 100+ bloggers had tasted, reviewed, written, and linked to Stormhoeck. Increased from 50k to 300k cases.

ROI - Case StudyPacific Rim Winery, OregonSpent $10k on educating millennials on riesling, offeredbook w/ facts, tasting notes, and other info. 11k likes infirst 2 weeks, 300 comments, then a contest on whythey like riesling netted 15k more likes, increased traffic7000% to website, 15% increase in revenue, 73%increase in transactions

ROI - Case Study

Murphy Goode, Sonoma County“A Real Goode Job” media campaign goal of 880million media displays led to 130% growth in salesrevenue, 70% increase in tasting room traffic.

How to Deal with Negativity

•How do you deal with it in real time?•Your character shines through•All service providers have unhappy customers•Editorial control, settings•Control is really an illusion

Social Media is SOCIAL

It’s About Relationships

Not Broadcasting

THANK YOU!

Kerry Rego Consulting

Kerry@KerryRegoConsulting.com

707.520.4572