social media training slides 1 - introductory session
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Centre For Collaboration & Partnership, University Of Brighton December 20-21, 2011
Social Networkingfor education and course providers
1
Introductory session (whole team)
★ What's out there?
★ Social Media vs Social Networking
★ Where is it going?
★ Who is doing it well?
2
★ What's out there?
3☐I understand the extent of the Social Media/Networking space
Introductory session
Media > Social Media > Social Networking
Web 2.0
★‘Interactive’ HTML pages★ ‘Dynamic’ text and images delivered from databases★ And, crucially, includes ‘user-generated’ content
★The ‘Editable Web’★ Comments, uploaded text and images, annotations, tags, etc.
★ ‘Real Time Web’★ Social Media★ Social Networking
Web 1.0
★‘Flat’ HTML pages
★ ‘Static’ text and images delivered over HTTP, TCP/IP
★ Like reading a magazine but with ‘hyperlinks’ to other pages of interest.
Web 3.0
★The ‘Semantic Web’
★ ‘Mash-ups’
★ Automatic parsing of sites, data and content
★ e.g. a list of prices on one site can be pulled into another site and be show in local currency
★ scientific data can be queried in real-time
4☐ I understand wider Web 2.0 landscape
Problems with 1.0* wasn’t interactive, up-to-date, responsive, editable
Social Media
Introductory session
Social Media / Social Networking
★ BlogsWordpress, Typepad
★ ContentYouTube, Vimeo, Flickr
★ InformationWikis, aggregation, social bookmarking, social news, Q&A, review sites
FacebookTwitter
LinkedInGoogle+
etc.
Social Networking
5☐ I understand of the evolution of Social Networking (as a subset of social media)
Introductory session
Where is it all going?
Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
6☐I have an insight into the psychology of modern web users
One out of every five minutes online is spent on social media
related sites - Nielsen
400% increase in advertising spend by the year 2014 - Forrester
It took 13 years for television to reach 50m audience, it took Facebook 3 years.
Within 4 years Facebook had reached 500m users.- PWC
7☐I understand where SM is going
Introductory session
Who is doing it well?
★ Big brands
★ Starbucks, Coca-Cola, Amex, BBC, ITV, Channel 4
★ Viral campaigns
★ Old Spice, Obama for America (Edelman report)
★ Individuals
★ Lady Gaga, Stephen Fry, Notch, my Brother-in-law★ Team Atlantic Dash:
TwitterFacebook
8☐I have an understanding of who is doing it well
Starbucks: a bunch of successful campaigns across a range of networks. The coffee giant offered mayorship deals on Foursquare, free goodies for Tax Day via Twitter‘s then-new promoted tweets, and a free pastry day promoted through Twitter and Facebook. Not general discounts but on products you wish to feature. They were also one of the first to use ‘promoted tweets’ and, therefore, got a bunch of free promotion from tech and social media. Not so concerned about community as promotion, but considering their very loyal following anyway they might not need it.
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