social media strategy project | rainier growlers
Post on 16-Apr-2017
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Rainier GrowlersSocial Media Strategy
Mission statement: “To quench the thirst of the people of Puyallup with the best selection of craft beer
on tap in town”
The TeamSocial Media Strategy Experts
Michael Larson Cynthia CrestMarketing Major
University of Washington
Class of 2017
Marketing Major
University of Washington
Class of 2016
About Rainier Growlers● Owned by Eric and Jane Chase
● Established in December 2014
● 40 beers on tap at all times
● 32oz and 64 oz growlers
● Also sells soft drinks, paninis,
and chips
The Problem
Rainier Growlers wants to increase their social media presence and needs help from an outside source in
order to serve more people
The Problem
Solution
Increase of social media presence, brand awareness, and customer engagement
by gaining 50% more likes on Facebook, post 3 photos or
videos a week on Instagram, and post 1 tweet every day
for 6 weeks
SWOT AnalysisStrengths
● 40 taps = Variety● Little direct competitors● Location● Prices● Space
Opportunities● Social media expansion● Entertainment● More Food Options● Google Ads/Advertise for
Breweries● Promotions/frequent buyers card
○ Email can track customers
Weaknesses● Hours● Little social media presence● Inexperienced business owner● Location● Lack of standing tables● Comfortable atmosphere
Threats● Local bars/breweries
○ Some have more food options
● Social Media expanding fast○ Could get left behind
● Unknown online identity
Map of Social Media Plan
Facebook● 1,878 Likes
● 79 reviews
○ average rating of 4.9 out of 5 stars
● 2,763 people have checked in
● 42 pictures posted in 2015
● 2 pictures posted in 2016
● Posts to timeline every few weeks
● Very responsive to messages
FacebookIncrease Facebook likes by 50% in the next 6 weeks by…
● Cater to the demographic
● Two postings a day
● Use promotional material
● Share customer’s posts
● Comment on followers posts
As of April 15, 2016:
● 6 posts
● 115 followers
● Follows 0
● Last post 69 weeks ago
● Barely any presence
● Followers don’t fit demographic
Increase Instagram followers by…
● Posting 3 photos a week
● Posting two videos a week
● Follow 100 users a day
● Implement Hashtags
○ #RainierGrowlers
○ #(PromotionTagLine)
As of April 15, 2016:
● 1,164 tweets
● 278 followers
● 103 likes
● 1 picture posted
● Automatic tweets from DigitalPour
Increase Twitter followers by…
● Post one tweet every day for 6 weeks
● Create unique tweets
● Follow 50 new users a day
● Implement Hashtags
○ #RainierGrowlers
○ #(PromotionTagLine)
Recap
Step 1Increase Facebook likes by 50%
Step 2Increase Instagram followers
Step 3
Increase Twitter followers
Check them out! Rainier Growlers Bar @rainiergrowlers @RainierGrowlers
Rainier Growlers
Questions?
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