social media roi for media websites - ivor bihar

Social media ROI for media websites

Ivor Biharperformance oriented digitaladvertising agency

50+ employees

1m € funding

offices in us, croatia, serbia, bosnia & herzegovina

creators of mediatoolkit.com socialpuzzle.com socialnumbers.com

“We are searching for a person who will leave last comment after which there won’t be any other comment”

WAN-IFRA global award Best use of social media by newspaper

WHAT IS YOUR GOAL?

Traffic (visitors/reach)

Display advertising

Revenue

WaitFor the news to be published in print

Discover ConsumeNews across the

millions of websitesNews in your own

feeds as they happen

GOOGLE AND FACEBOOK AS TRAFFIC SOURCES

New York Times

Google Sites

Facebook

Source: Comscore

Febr.2010

22,6

17,5

3,05,7

1,84,1

18,6 20,1

1,7

9,6

24,621,4

Febr.2010

Febr.2010

Febr.2010

Febr.2010

Febr.2010

Jan.2011

Jan.2011

Jan.2011

Jan.2011

Jan.2011

Jan.2011

Spiegel Bild

WHERE IS FACEBOOK TRAFFIC COMING FROM?

Facebook Pages Facebook Shares

fans content

interaction

FACEBOOK PAGES

BENCHMARK - MEDIA

Fans

5000

10 000

50 000

100 000

200 000

500 000

20 500

41 000

205 000

410 000

820 000

2 050 000

4.1

4.1

4.1

4.1

4.1

4.1

Visits V/F450 000

400 000

350 000

300 000

250 000

200 000

150 000

100 000

50 000

05 000 10 000 50 000 100 000

fans content

interaction

FACEBOOK PAGES

MEDIATOOLKIT

Currently the most interesting content

on your site

on competitors’ sites

across the web

Available historical data

today

yesterday

CONTENT SPEED SEEDING

FACEBOOK SHARES

ROI

INVESTMENT RETURN

Traffic (visitors/reach)Consulting agency

Display advertisingCommunity managers

RevenueContent discovery tools

Head now towww.mediatoolkit.comand rediscover content

FEEL FREE TO CONTACT ME

www.mediatoolkit.com

https://www.facebook.com/ibihar

ivor.bihar@mediatoolkit.com

@ivorium