social media practicalities

Writing a Social Media Strategy Writing a Social Media Strategy The PracticalitiesThe Practicalities

Peer LawtherPeer Lawther

flickr.com/saxonmoseley

• The social media landscape

• Zappos and more

• Writing a social media strategy

• What falls out?

• Examples, examples, examples

• Wrapping it up

agenda for today's talk

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[search “forrester groundswell”]

flickr.com/teflon

• You know why social media is important

• A social media strategy is something your organisation wants to pursue

two assumptions before starting

flickr.com/dawgbreath

flickr.com/laughingsquid

“be real and use your best judgement”

zappos.com social media policy

our social media strategy

• Communications – dialogue

• Content – interaction

• Governance – guardianship

our objectives - an overview

social media strategy sections

• Background

• Summary & Challenges

• Objectives (overview)

• Objectives (detail)

• Next steps

• [Appendixes]

twitter.com/sciencemuseum

flickr.com/nationalmediamuseum

flickr.com/tuan100

social media strategy sections

• Background

• Summary & Challenges

• Objectives (overview)

• Objectives (detail)

• Next steps

• [Appendixes]

example departments to talk with

Primary level

• Marketing/PR/Communications

• Web/Digital

• Curators

• Explainers

• Learning

• Content

Secondary level

• IT

• HR

flickr.com/nadsweddinghair

next steps

• Social media guide – a “how to” handbook– best practice guidelines and tone of voice

– legal parameters (financial/confidential, photos of public)

– branding considerations – logos on videos, photos

– linking, tagging and co-promotion of outreaches

– gatekeeper info, for new initiatives

– Schedules and other internal social media initiatives

• Revision of Internal Communications policy

• Training

• Budgets for channel designs and content

• Social media monitoring – reacting to comments

• Extensibility/when to revisit

tinyurl.com/ninaksimon

tinyurl.com/museummktg1

tinyurl.com/museummktg2

tinyurl.com/powerhousepolicy

tinyurl.com/smithsms

blogs.zappos.com

talk with me @peerlawther

thank you for listening