social media marketing world 2016 wrap up
Post on 12-Apr-2017
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Social MediaMarketing World 2016
Mel KettleSocial media strategist
Current trends
Mike Stelzner
Mike Stelzner
Successful video
• Unique access
• Conversations• Observations
• Insights• Recaps
• Don’t just stream events - boring
Mike Stelzner
Mark Schaefer
Who can overtake Facebook?
Average person looks at their phone 1,500 x a week
= 177 minutes PER DAY
Our attention span is shorter than that of a
goldfish
Are you making TACO content?
Mark Schaefer
Create contagious content
Brian Solis
• Cr
Engagement
Business is no longer B2B. It’s no longer B2C.
It’s now P2P. Person 2 Person.
Storytelling
Share experiences
Authenticity
Zach King
Brian Solis
@melkettle
www.melkettle.com
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