social media marketing success for small business

Another Apex Minute“Social Media Marketing

Success for Small Business”

ww

w.a

pex

assi

stin

g.co

m

IntroductionWhile social media is a great way to get out there and connect with your target audience, it takes a ton of work, flexibility and consistency in order to be effective.

ww

w.a

pex

assi

stin

g.co

m

Overview

1. Why social media?

2. Who are the major players?

3. Which one should I choose?

ww

w.a

pex

assi

stin

g.co

m

Why Social Media?

ww

w.a

pex

assi

stin

g.co

m

Why Social Media?

•Company Branding

•Boost website traffic

•Customer interaction

• Low cost marketing

• Search Engine Optimization

•A vital part of inbound marketing

ww

w.a

pex

assi

stin

g.co

m

Key Social Players

ww

w.a

pex

assi

stin

g.co

m

Platforms

• Facebook

• Twitter

•Google+

• LinkedIn

ww

w.a

pex

assi

stin

g.co

m

ww

w.a

pex

assi

stin

g.co

m

Facebook

• Largest social media platform

• Over 1 billion monthly active users

• Over 750 million mobile users

• 85% of company fans recommend that company to other users

ww

w.a

pex

assi

stin

g.co

m

ww

w.a

pex

assi

stin

g.co

m

Twitter

• Over 288 million active monthly users

• 55-64 year olds are the fastest growing demographic

• Its microblogging platform allows up to 140 characters

• 36% of marketers have found customers on Twitter

ww

w.a

pex

assi

stin

g.co

m

ww

w.a

pex

assi

stin

g.co

m

Google+

• 2nd largest social media platform

• Over 350 million active users

• 31% of U.S. web users have a Google+ account

• Posts are indexed and help with company SEO, search and integration

ww

w.a

pex

assi

stin

g.co

m

ww

w.a

pex

assi

stin

g.co

m

LinkedIn

• The largest professional networking site for professionals

• Over 200 million active users

• Used by many companies for recruiting and HR purposes

• Great for researching prospects

ww

w.a

pex

assi

stin

g.co

m

Which One Should I Choose?

ww

w.a

pex

assi

stin

g.co

m

Which One Should I Choose?

• Use the platforms that appeal to your buyer persona

• Only use as many platforms as you can manage

• Stick to platforms that will help deliver your company’s mission

• Choose platforms that you enjoy

ww

w.a

pex

assi

stin

g.co

m

Have additional questions?

Call us today at 866-874-3647

Or visit us online at www.apexassisting.com

Connect with us via social media

Twitter: @apexva

Facebook: http://www.facebook.com/apexvirtualsolutions

Tumblr: http://apexvirtualsolutions.tumblr.com/

ww

w.a

pex

assi

stin

g.co

m