social media marketing | social media masters business seminar
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Abbas Alidina @AbbasAlidina AbbasAlidina.com
Session 2: Social Media Marketing
Social Media Masters Business Seminar
About Us The New Era of Marke4ng
Forrester Research Inc.
The Marke4ng Mix
The Social Marke4ng Mix (The Human Element)
people
The Four Five P’s of Marke2ng.
People and Word of Mouth
The Dunbar Principle (150)
Social Media = Dunbar on Steroids
Word of Mouth
Audiences with Audiences.
Social Media Marke4ng
Social Media Marke4ng
Socialized Business Strategy
?
Developing a Social Media Marke4ng Strategy
Developing a Social Media Strategy
4-‐Step Approach to Developing a Social Media Strategy.
Listen Define Engage Measure
(1) LISTEN
The Conversa4on Prism
What to Listen For?
Where are people talking about you online?
What are people saying about you or your compe2tors?
What are your compe2tors saying?
What are people saying about your industry/market?
Are there any gaps/opportuni2es?
(2) DEFINE OBJECTIVES
Ensure Digital/Online Objec2ves are Aligned with Business Goals.
• Improve Awareness • Increase Reten2on/Loyalty • Generate Leads • Increase Sales • Build Database • Thought Leadership • Support Customer Service
Clearly defined goals help brands to focus
efforts towards achieving results
Define Objec4ves
Clearly Defined Goals help Brands to Avoid PiSalls.
Define Objec4ves
• Brand Inconsistency • Wasted 2me and effort • Communica2on Fa2gue • Misunderstanding of consumers • Brand Dilu2on
Defined goals help brands to avoid
Exercise: Define Objec4ves
Identify the top 2-3 objectives for using Social Media in your business.
1.
2.
3.
(3) ENGAGE
Customers will not visit/trust/buy from you if you don’t provide value.
Content Strategy
(4) MEASURE
Measurement
Ques4ons?
Abbas Alidina @AbbasAlidina AbbasAlidina.com
Social Media Masters Business Seminar
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