social media marketing in practice: which sites suit your strategy? what organisational structure...
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ad:tech London Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan? Abeed Janmohamed, Commercial Director, Europe, RadiumOne Marc Grabowski, COO, Nanigans Iain MacMillan, Director, RMM
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Social media marketing:in practice
ad:tech 2012
Just a minute…
What…?
Aggregation
Paid…?
ROI & KPIs
Marc Grabowski@MarcTGrabowski
Abeed Janmohamed@RadiumOne
Iain MacMillan@_socialclimber_
Customers
Purchase Intent
Prospecting
Awareness
Question?
“ HOW DO BRANDS TO TURN SOCIAL AWARENESS INTO PURCHASE INTENT?”
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