social media marketing - centerforonlineevangelism.org€¦ · s.m.a.r.t goals specific (the more...

Social Media MarketingTHE BASICS OF ONLINE MARKETING FOR YOUR MINISTRY

Using internet based, digital platforms to promote a product or service.

What is Digital Marketing?

What is digital marketing for

ministry?

Applying digital marketing best practices to let more people know about your ministry and share the

Gospel.

• Content creation

• Search Engine Optimization

• Social Media advertising

• Search Engine Marketing

• Email marketing

• Instant messaging

Examples

Why is it important?

To effectively put your

content in front of your

audience

Reach thousands

more people

Strengthens our presence

online

Able to meet the needs of individuals

Can I do it myself?

What you need to know:

Target audience

Content creation

Strategy

How to run paid ads

How to track leads

7 Steps to Running a

Social Media Campaign

Step 1 – Set your S.M.A.R.T goals

Step 2 – Define your audience

Step 3 – Choose the right platform

Step 4 – Create your content

Step 5 – Test your content

Step 6 – Engage

Step 7 – Evaluate and Optimize

Step 1 – Set S.M.A.R.T GoalsWHAT DO YOU WANT TO ACCOMPLISH?

S.M.A.R.T Goals

Specific (the more specific your goal, the more you will be able to hone in on it)

Measurable (use numbers to quantify goals)

Attainable (set goals that are within reach)

Relevant (your goals should be relevant to your business’ success)

Timely (goals should be time-sensitive)

Source: Comm100.com

Social Media Goals

Drive traffic to website

Increase brand awareness

Grow revenue

Content distribution

Generate leads

Build community

Increase Engagement

https://buffer.com/library/social-media-goals/

Example

On Facebook, we want to grow our following from

1000 to 2000 likes and increase engagement by 20%

over the next three months. We will post questions

(to increase engagement) and shareable graphics

(that promote our ministry’s mission) five times per

week. We will also host a Facebook live once per

week.

Step 2 – Define Your AudienceWHO ARE YOU TRYING TO REACH?

When you know your audience, you are better able to

cater to their needs, communicate in a way they

understand, and create content they find relevant. You

learn how to market to them.

/

Know Your Target

Geographic location

LanguageSocioeconomic

backgroundReligious

beliefs

Educational background

Interests Fears Pain points

Desires Work

Step 3 – Choose the Right PlatformWHERE IS YOUR AUDIENCE LOCATED?

Step 4 – Create your Content WHAT ARE YOU FEEDING YOUR AUDIENCE?

Content Types

GRAPHICS QUESTIONS LIVE VIDEOS VIDEOS PHOTOS QUOTES

INFOGRAPHICS LINKS

Content Types

BLOGS WRITTEN POSTS ANNOUNCEMENTS LIVE EVENTS HOLIDAYS GREETINGS

POLLS VIDEO STORIES

Content creation help

Create and Run Ads

Get Facebook Ads Manager

Know your goals

Consult with a social media advertising specialist

Create your budget

Design landing pages

Run split tests

Step 5 – Test your ContentWHAT ’S WORKING AND WHAT ’S WORKING?

Evaluate your content

Are people engaging with one kind of posts more than

another?

Does your audience respond more to a specific CTA than

another?

Is it effective (accomplishing the goals you want)?

Step 6 – Engage ARE YOU RESPONDING TO YOUR AUDIENCE?

You Have their Attention Now

Your audience does not want to feel teased or trifled with.

❑Answer their questions

❑Respond to their feedback

❑React to their comments

Step 7 – Evaluate and Optimize WHAT CAN YOU DO BETTER?

How can you improve your strategy?

Did you accomplish your goals?

Can you set new goals?

Do you need to expand or change your team?

Did you give the process enough time?

Points to Remember

1. It’s a learning process

2. Seek professional help

3. It’s worth it