social media marketing careers
Post on 08-May-2015
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www.digitalvidya.com
Building Career in Social Media #TechGig | @PradeepChopra
www.digitalvidya.com
Agenda
• Orientation to Digital Marketing • Why Social Media? • Career Opportunities in Social Media • Social Media Resources • Q & A
www.digitalvidya.com
What is Digital Marketing?
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“The process of reaching out to and engaging with your customers/users through
Digital Media (Internet, Email, Mobile)”
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SEO or Organic Search
SEM or PPC
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Why care about Social Media?
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Customer Acquisition
Influence
Lead
Sale
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“Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.”
Source: Flip the Funnel
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Quiz Time! How many users are on Facebook from
India?
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Platform Global India Facebook
Mobile
No of Users (Million)
1000+ 90+
500+ 20+
225+ 20+
6800+ 860+
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Targe2ng
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Advanced Targeting: Email/Phone/UID
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Let’s learn through Real Examples
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Over 20% All Sales through Facebook
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25% Revenue through Facebook
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Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
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Tweet 2 Order
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QR (Quick Response) Codes
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Reveal the Name Contest 1. 150,000 people parJcipated 2. 35,000+ requests for Test
Drives 3. 8000 Cars booked in 10 days
Car Launch
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Table Booking on Facebook
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Indian Taxi Driver on YouTube
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Career Opportunities in Social Media
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Social Media Career Title Experience (years) Salary (Rs Lacs PA)
Copywriter 0 - 2 1.5 - 3.0 Specialist 1 - 3 2.0 - 4.0 Community Manager 2 - 4 2.5 - 5.0 Strategist 3 - 5 4.0 - 8.0 Social Media Head 4 - 6 6.0 - 12.0 Social Media Developer 1 - 3 2 - 6
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Resources • Facebook: http://www.facebook.com/digitalvidya • Twitter: http://www.twitter.com/MyDigitalVidya • http://www.digitalvidya.com/blog/ • www.socialsamosa.com • www.lighthouseinsights.in • www.socialmediatoday.com • www.mashable.com
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Let’s continue this conversation…
@MyDigitalVidya On Social Media Off Social Media
info@digitalvidya.com
Thanks for Listening!
Serious about career in Social Media? Become CSMMP
hTp://www.digitalvidya.com
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