social media integration sample

Jake Hird Senior Research Analyst@Jake_Hird jake.hird@econsultancy.com

Social media integration

Social media takes its place in the wider marketing landscape

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Econsultancy100+ events a year

100,000 Global members

300,000+ site visits per month

3,000+ people trained each year

Jake Hird Senior Research Analyst@Jake_Hird jake.hird@econsultancy.com

Please note:Sample presentation only. Please download the full version from:

http://econsultancy.com/reports/social-media-integration

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Social media...

... We know it’s here.

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But often, it still seems to sit alone

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Understanding the place of social media

• Marketers have struggled to understand value

• Organisations having difficulty defining social strategy

• Therefore have difficulty understanding results of social activity

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The need for a structured approach

The companies that have seen the greatest rewards from social media have approached it in phases:

• Listening platform to understand the lessons of relevant conversations and determine where they are taking place.

• As a place to encourage interactions with existing and potential customers around activities of value to them

• As a sales channel that acts as much to enable and accelerate purchase through complimentary channels as to sell directly.

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Metrics for assessing social media success

0%

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50%

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80%

72%

35%

31% 31%29%

18%

14%

10% 9%7%

4%2%

6%

1%

Econsultancy / bigmouthmedia Social Media and Online PR Reporthttp://econsultancy.com/reports/social-media-and-online-pr-report

Jake Hird Senior Research Analyst@Jake_Hird jake.hird@econsultancy.com

Please note:Sample presentation only. Please download the full version from:

http://econsultancy.com/reports/social-media-integration