social media insider tips

Social Media Insider Tips

Small business owners work hard engaging with customers on social media. But how do these platforms work hard to help you support your business? We asked for Facebook, Foursquare and Twitter what their need to know tips are to make the most of their platforms.

Social Media Insider Tips

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FACEBOOK

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1. Update Frequently

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• A business should typically update their page 2-3 weeks

•Experiment with different posting times to see when audience engages best

• Look at metrics for how many people saw post and how many talked with their friends

2. Keep It Brief

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•Try to keep posts short: aim for between 100-250 characters

•They generally receive 60% MORE

Likes, comments, or shares

3. Use Visuals

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•Keep content relevant to business and try to be visual

•Videos pictures and photo albums receive 100%, 120% and 180% more engagement, respectively

4. Create Unique Offers

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•Try using unique Facebook discounts and barcodes in Faceboook Offer that customers can claim

•This helps track how many customers claimed and redeemed your offer at business

5. Be Patient

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•When running Facebook Offers, provides a few days of land-time before the sale ends

•Someone need to leave enough time for the post to both reach your fans and their friends.

TWITTER

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1. Listen To Conversation

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•Before you start Tweeting, listen to the conversations that are already happening

• Find relevant key words or hashtags to see what’s popular in the Trends box on the left-hand side of the Home

2. Use Hashtags

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•Reference popular and applicable hashtags-such as those around holidays in Tweets

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3. Be Consistent•Developing a Tweet calendar can help provide a

weekly cadence

•For example, if someone run a bontique could Tweet a special promotion on Mondays, helpful DIY tips on Wednesdays

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4. Create Excitement•A countdown on Twitter can be a successful way to

build excitement, awareness and momentum for a product launch or event

•Each day can include a different behind-the scenes Tweet, such as photos about how the product was made

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4. Promote Your Business•Promoted Tweets are an easy way to amplify

message,promote deal, event, product or service

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FOURSQUARE

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•Claim listing and make sure that all of information-such as business name, phone number, and website URL-is accurate

•Often, a customer has set up the profile of a business, but the listing is unmanaged by the business itself

1. Claim and Update Your Listing

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•Remember to specify your hours of operation. When people search for places to visit

•Foursquare will let them know if your business is open or closed.

2. List Your Hours

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•If want to share updates about business, avoid leaving ‘tips’ on own listing

•Use Local Updates, a tool within the platform that allows to tell customers about timely news, events

•Updates are displayed on your venue listing appear when users check in at your business.

3. Use Local Updates

•Be sure to identify your “offer” if you’re running a specials

•Foursquare does not allow businesses to run specials where customers must call for more information

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4. Offer Clear Rewards

•To offer a special, promote it on all of social channels and at physical location with Foursquare

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5. Promote Your Offers

•If you need free consultation for SEO, feel free to contact us

•Our Email is: sadiq@metakave.com

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CommunicationSadiq M. AlamFounder & Head of Ideas

Call: (+880) 017110 56474, (+880) 09611 699 014Email: sadiq@metakave.comSkype: sadiq.alam

MetaKave Dev HQApt 12B2, Al-Baraka Tower 252 Elephant Road, Dhaka-1205, Bangladesh