social media in optimization & seo

Social Media in Optimization & SEO

Mike Ramm

Searching has changed Traditional Search Social Search

YouTube is the second most popular online SE

People start to use social media to search for information

Search engines change their algorithms Google+ Search for images, videos, news,

etc.2

Social Media What is social media Examples for social media

Facebook Twitter LinkedIn YouTube Flickr Blogging StumbleUpon

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Social Objects They provoke conversations and create engagement

Types of Social Objects Facebook posts YouTube videos Twitter updates Flickr pictures Blog posts and comments Check-ins with FourSquare…

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Why use Social Media? Engage in a conversation Listen to your clients Gain valuable ideas Learn more about your audience Build a permission asset Increase brand awareness Increase brand popularity Build community SEO

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Social Media Optimization

SMO What is Social Media Optimization? Why is SMO so important?

Spread your word to hundreds of people with Social media

Increase ROI - People are more likely to buy from brands that answer their questions in Social Networks

Rank better – Search engines incorporate social actions into search results 7

Title Tags Title Tags must:

Contain keywords (the closer to the beginning the better)

Headlines must: Catch your readers’ attention Engage and provoke them to act /

share Contain keywords

Descriptions “Sell” your Social objects 8

Tags Tags must contain:

Additional keywords (beyond your primary list)

Keywords related to: your brand and market

Keywords your competitors use Tags improve categorization:

Twitter - #hashtag

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Content Distribution Distribute your content in strategic networks Digg, delicious, StumbleUpon, etc. Add links that point back to your

original content Gain “Likes”, “Retweets”, ratings

and views

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Word of Mouth Effect What is word of mouth effect? How does it help your business? Distribute your content in strategic networks Digg, delicious, StumbleUpon, etc. Add links that point back to your

original content Gain “Likes”, “Retweets”, ratings

and views11

SMO Rules Create content that can be shared Create new, interesting, fun content

Make sharing easy Reward people for participating and sharing

Engage your audience

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Good SMO Practices Register your business in Google Local

Create Facebook page for your business

Make a twitter, LinkedIn account Install social plug-ins on your website

Add social buttons (Google+, Like, Tweet, etc.)

Make professional photos that represent your business – Flickr, facebook

Make video tutorials, fun ads, etc. – YouTube, Vbox 7

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Good SMO Practices Ask questions Make polls, applications, social games

Brand your social account Use RSS for your website Share content – slideshare.com, slides.bg

Analyze: Facebook Insights Google Analytics 14

Questions? ?

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