social media in grocery

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LUKE WYCKOFFSocial Media Energy

Chief Visionary OfficerDenver, Colorado

SOCIAL MEDIA ENERGYServing clients such as

BIG PICTURE•80% of consumers are more likely to try friends’ suggestions because of social media•74% of consumers encourage friends to try new products because of social media •72% of consumers use social media to stay engaged with brands

•Less than half of brands use social media to drive awareness•Only ¼ of brands say word of mouth marketing is a top priority•One in ten brands say social media is a top priority

Social Company – A business that uses social tools and techniques to become more engaging and transparent

Engaging Transparent Flexible Social Company

BECOME A “SOCIAL COMPANY”

What is a Social Company?

Align your business goals

with your company culture

Gain Social Trust

Look at engagement

from different and unique

angles

Have a risk management

plan

Analyze your data

BECOME A “SOCIAL COMPANY”

Employment Brand - the full physical, intellectual, and emotional experience of people who work there, and the anticipated experience of candidates who might work there. It is both the vision and the reality of what it means to be employed there. It is both the promise and the fulfillment of that promise. The employer brand radiating out of your organization’s name inspires loyalty, productivity, and a sense of pride... or it doesn’t.

SOCIAL MEDIA RECRUITINGCREATE A DIGITAL EMPLOYMENT BRAND

ERIC ANDERSONFresh Encounter Inc.

Executive Vice President Findlay, Ohio

MOBILE MARKETING

Software Trumpia | Signal | iZigg

95% MessageOpen Rate

8% Coupon Redemption Rate

E-MAIL MARKETING

Software Constant Contact | Exact Target | MailChimp

25% Email Open Rate50% Coupon Open Rate

ICE CREAM DREAMS

Momma’sMenopausal

Madness

ICE CREAM DREAMS

22%COMMUNITYMARKETSFACEBOOKFAN INCREASE123%

PRAIRIEFARMSFACEBOOKFAN INCREASE

10.1%PRAIRIEFARMSDOLLARMOVEMENT3.5%

PRAIRIEFARMSCASEMOVEMENT

THE RESULTS

MIND BLOWING DATALowe’s El Paso

Social Media Data (1 day)

Facebook Users - 306,600 Facebook Page Posts - 680

Grocery Tweets - 1,181

Empty FridgeNeed Groceries

Making A Grocery ListGo Grocery Shopping

Tweet-pact - 127,759 People(Twitter Impact)

Steer or Cattle Tweets = 1

We have begun to effectively “listen” and “re-communicate” with our audience using a fraction of our traditional marketing budget.

IT WORKS.

THE AVERAGE TEXT COST $.02-$.10BUT EVERYONE WHO GETS IT, WANTS IT.

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HERE IS MY $.02

THANK YOU. QUESTIONS?

Eric Anderson & Luke Wyckoff