social media in a corporate context 2010 - peter granat, cision

April 2010

Digital reputation managementWhy Do “Blogs” Matter?

Peter Granat

CEO Europe

Cision

www.cision.com

Blogs matter for

Understanding

Engaging

Influencing

your reputation

built through stakeholder experience of

• products and services

• corporate citizenship & ethical behavior

• financial soundness

• innovation and leadership

Your reputation

either directly experienced or mediated

“Media companies efforts, coupled with the increase in sharing online, have effectively turned social networks into massive engines of recommendation, responsible for directing an ever greater volume of online traffic”

MAINSTREAM MEDIA

CISION.com CisionPointblog.cision.com

THE WEB

CISION.com CisionPointblog.cision.com

PAID WEB MARKETING

THE CANON (MAINSTREAM MEDIA)

CHATTER (SOCIAL MEDIA)INFLUENCE

METRICS

INFLUENCE

THE WEB

REPUTATION

Blogs part of a complex social media infrastructure, in turn part of a wider media infrastructure

Research, reputation management and reputation building

Social media activity as KPIs toward $ ROI – blogs the most measurable as you own the data

thank you