social media in a corporate context 2010 - bryan smith, rio tinto
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Bryan Smithhttp://corporate-engagement.blogspot.com
+13o years
US$6.3bn net earnings 2009
102,000 people in over 50 countries
aluminium, copper, diamonds, coal, iron ore, uranium, gold and industrial minerals (borates, titanium dioxide, salt, talc, zircon).
Dual listed company (UK and Australia)
Market cap £57bn 23 April 2010 (larger than Tesco, Sainsbury, M&S and Morrisons put together)
Riotinto.com #5 in FT/Bowen Craggs global effectiveness rankings
Investor news and disclosure
Reputation and issue management
License to operate
Own your conversation
Cost
Reach/Effectiveness
-
+
- +
Corporate website
YouTube
Microsites
Myspace/Bebo
Email broadcastBlogging
Streaming video broadcast
29% of Facebook users are aged 35-54
Source: Q4 Whitepaper: The Current State of Social Media and Investor Relations - March 2010
Growth of 992% a year for users aged 55+
Bryan Smith
http://corporate-engagement.blogspot
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