social media health ads

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Social Media Health Ads Joyce Chan

GoalTo simulate an ad network for pharmaceutical agencies in social media networks

Motivations1. Search on the stream

efficiently- ES percolate vs Luwak

2. Learn how to join streams

Demo

http://52.33.160.140:5601/app/kibana#/dashboard/adNetwork?_g=(refreshInterval:(display:Off,pause:!f,value:0),time:(from:'2016-02-02T18:38:09.659Z',mode:quick,to:'2016-02-03T04:05:25.438Z'))&_a=(filters:!(),options:(darkTheme:!f),panels:!((col:1,id:pharmas_that_pays_the_most,panelIndex:1,row:1,size_x:6,size_y:2,type:visualization),(col:7,id:pharmas_that_wins_the_most_breakdown_by_price,panelIndex:3,row:1,size_x:6,size_y:2,type:visualization),(col:1,id:Condition-Malaria,panelIndex:4,row:5,size_x:12,size_y:2,type:visualization),(col:1,id:'Condition:Psoriasis',panelIndex:5,row:3,size_x:12,size_y:2,type:visualization)),query:(query_string:(analyze_wildcard:!t,query:'*')),title:adNetwork,uiState:())
http://52.33.160.140:5601/app/kibana#/dashboard/adNetwork?_g=(refreshInterval:(display:Off,pause:!f,value:0),time:(from:'2016-02-02T18:38:09.659Z',mode:quick,to:'2016-02-03T04:05:25.438Z'))&_a=(filters:!(),options:(darkTheme:!f),panels:!((col:1,id:pharmas_that_pays_the_most,panelIndex:1,row:1,size_x:6,size_y:2,type:visualization),(col:7,id:pharmas_that_wins_the_most_breakdown_by_price,panelIndex:3,row:1,size_x:6,size_y:2,type:visualization),(col:1,id:Condition-Malaria,panelIndex:4,row:5,size_x:12,size_y:2,type:visualization),(col:1,id:'Condition:Psoriasis',panelIndex:5,row:3,size_x:12,size_y:2,type:visualization)),query:(query_string:(analyze_wildcard:!t,query:'*')),title:adNetwork,uiState:())

Pipeline

Spark Streaming

Luwak search

Join + Filter for Winning bid

Challenges

● spark streaming has high latencies especially when it comes to joining

● finding way to increase throughput by first sorting the join table by winning bid price

Joyce ChanUniversity of Toronto

B.Sc Computer Science & Math

● analytics and data engineer at health care startup

● full stack engineer for Sysomos

● full stack engineer for Granata Decisions Systems

● search & api engineer Mercatus

Other Slides

Ingestion1. fluentd tails files downloaded

from S3 & filters reddit by

desired subreddit

2. fluentd acts as twitter

collector, filter by desired

languages

3. fluentd writes to kafka topics

Social Media Health Ads

http://healthads.instapage.com

https://github.com/holajoyce/twitter.rx

Joyce Chan

http://linkedin.com/in/joyschan

http://healthads.instapage.com
http://healthads.instapage.com
https://github.com/holajoyce/twitter.rx
https://github.com/holajoyce/twitter.rx
http://linkedin.com/in/joyschan
http://linkedin.com/in/joyschan

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