social media growth by being the real you

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Post on 11-Aug-2014

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Presented 3/21/13 to the Weber State Public Relations Student Society of America. I have tips on ways that I've optimized my social media profiles, shown my personality, and interacted with individuals and brands on social media.

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Social Media Growth By Being The Real

YouNicole Bullock

@cuteculturechic

About Me

Find Your Voice…and Embrace It!

*Just try to not be annoying

Twitter is for sharing, not SHOUTING!!!

Have a relatable personality

Reply to and follow your followers

If you can’t say it in 140 characters, revise it to fit

DM all confidential information

Twitter

Take advantage of every bit of bio space

WHO WHAT WHERE

Twitter Bios

Exploiting a Tragedy #HashtagAbuse Ignoring @replies The following/unfollowing game Too much self-promotion (80/20

rule) Too many retweets Long Links (use a URL

shortener) Insecure Passwords Omitting your location Lack of Personality

Top Ten Twitter #FAILS

Currently the most active photo sharing site worldwide

Stats◦ 900 million active users◦ 40 million photos per day◦ 8500 likes per second◦ 1000 comments per second

Instagram

The Growth of Instagram

Like and comment liberally on good photos Reply to comments on your photos Use appropriate hashtags (1-5 per photo) Use unique hashtags for events

Instagram Tips

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Instagram for Events

12 million active users in the United States

The 3rd most popular social network globally

16% of all social media traffic (now above Twitter at 15%)

The average user is active on the site 98 minutes per month

Pinterest

What Interests Pinterest Users?

or

Pinterest Bios and Boards

Create an Online Portfolio

Google considers Google+ a “social layer, not a social network,” but it’s essentially one in the same

G+ by the numbers◦ Launched in 2011◦ 500+ million users◦ 235 million “active” users (+1,

Hangouts, connecting with friends in search)

◦ 125 million interact in news feed

Google+

Follow influencers in your area of interest

Comment, +1, and share Initiate Hangouts Curate good content,

and take the time to format text (bold, italic, punctuation)

Embrace G+ on Mobile

Gaining a G+ Following

Far more user engagement in Google+ Communities than on Google+ Pages (Personal and Business)

Google+ Communities

Be Social on Mobile

Social Media Examiner Mashable Social Media Today Social Media Club of Salt

Lake City Facebook Groups for

Social Media Google+ Communities Blogs

My Top Sources for Timely Social Media Information

Nicole Bullock Social Media Manager for DegreeSearch.org (@DegreeSearch) Board Member for Social Media Club of Salt Lake City (@SMCSLC)

Follow me on Twitter @cuteculturechic

My blogs www.cuteculturechick.com www.beautyandthebypass.com

Facebook.com/cuteculturechick Instagram.com/cuteculturechick Pinterest.com/cuteculturechic Linkedin.com/in/nicolembullock

Let’s Connect

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