social media fundraising strategies to attract and retain donors
Post on 16-Apr-2017
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@sloane
Social Media Fundraising Strategies … to attract and retain
donors IUP Lilly School of Philanthropy
28th Annual Symposium 10/30/15
Sloane Davidson | Farsight Media | @sloane
@sloane
Founder, Farsight Media Digital marketing for the greater good.
Based in Pittsburgh, PA
@sloane
@sloane
Let’s start with a show of hands…
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@sloane
What is the state of social media today?
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@sloane
@sloane
What matters most? Awareness, accessibility, listening, talent, raising money…
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@sloane
How important is my website?
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@sloane
How important is my email newsletter?
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@sloane
What goals should my organization pursue?
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@sloane
Who will be in charge of social media?
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@sloane
How do I decide what tools to use?
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@sloane
Where should we be investing our time, energy and resources?
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@sloane
What metrics matter?
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@sloane
How do I create or reinforce a collaborative working environment?
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@sloane
What are examples of nonprofit social media case studies?
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@sloane
Q&A
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@sloane
Thank you. mail@sloanedavidson.com
@sloane
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